{"id":10109,"date":"2021-08-25T07:00:00","date_gmt":"2021-08-25T11:00:00","guid":{"rendered":"http:\/\/c0eee516-92b8-4d7e-b73b-218796947bce"},"modified":"2023-03-01T16:26:19","modified_gmt":"2023-03-01T21:26:19","slug":"52-les-lois-des-rp-et-du-marketing-regle-no-12-la-loi-de-lego-hype","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/08\/25\/52-les-lois-des-rp-et-du-marketing-regle-no-12-la-loi-de-lego-hype\/","title":{"rendered":"52- Les lois des RP et du marketing \u2013 r\u00e8gle no 12 : la loi de l\u2019\u00e9go (hype)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3710\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10109-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/39180738\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-22%2F121016a9-e175-0004-0a7f-973b6a6d02f9.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/39180738\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-22%2F121016a9-e175-0004-0a7f-973b6a6d02f9.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/39180738\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-22%2F121016a9-e175-0004-0a7f-973b6a6d02f9.mp3<\/a><\/audio><\/div><p>Les apparences sont souvent trompeuses, et rien n\u2019est plus humain que de vouloir faire croire \u00e0 nos semblables que nous sommes au sommet de notre forme ou de notre succ\u00e8s. Plusieurs d\u2019entre vous connaissent certainement cet adage \u00ab Fake it till you make it \u00bb. Bien que cette croyance puisse nous propulser et nous faire agir, elle peut aussi devenir rapidement un pi\u00e8ge.<\/p>\n<p>Depuis l\u2019av\u00e8nement des m\u00e9dias sociaux, j\u2019ai l\u2019impression que cette loi de l\u2019\u00e9go, qui se traduit en battage publicitaire ou en surexposition sur les m\u00e9dias sociaux et dans les m\u00e9dias traditionnels, s\u2019est malheureusement g\u00e9n\u00e9ralis\u00e9e du c\u00f4t\u00e9 de nos influenceurs et personnalit\u00e9s qui ont acquis leur notori\u00e9t\u00e9 sur le Web.<\/p>\n<p>Plusieurs d\u2019entre eux se pr\u00e9sentent en permanence dans des d\u00e9cors de r\u00eave, de voyage ou par\u00e9s de v\u00eatements luxueux. Je comprends qu\u2019ils tentent de nous faire r\u00eaver, mais s\u2019ils influencent r\u00e9ellement leurs abonn\u00e9s, je soup\u00e7onne que plusieurs d\u2019entre eux finissent par se sentir d\u00e9prim\u00e9s \u00e0 force de comparer leur propre vie qui peut sembler peu reluisante lorsque l\u2019on voit le faste et le clinquant que nous pr\u00e9sentent en continu certains influenceurs.<\/p>\n<p>Mais le \u00ab hype \u00bb (battage publicitaire), qui se rapproche aussi de la propagande, ne date pas d\u2019hier si l\u2019on se fie aux *fables de Lafontaine \u00e9crites entre 1668 et 1694. La <strong>Fontaine <\/strong>y<strong> <\/strong>fait allusion aux courtisans hypocrites qui voulaient obtenir les faveurs du roi.<\/p>\n<p>Ces fables sont enseign\u00e9es aux enfants, mais sont aussi tr\u00e8s utiles aux adultes\u2026<\/p>\n<h1><strong>Les milliardaires partent \u00e0 la conqu\u00eate de l&rsquo;espace<\/strong><\/h1>\n<p>Le parfait \u00ab hype \u00bb ces temps-ci concerne le tourisme de l\u2019espace. Une bataille entre trois milliardaires, Richard Branson, Jeff Bezos et Elon Musk qui, \u00e0 tour de r\u00f4le, nous pr\u00e9sentent leur version du tourisme dans l\u2019espace. Quelle incroyable publicit\u00e9 leur est r\u00e9serv\u00e9e.<\/p>\n<p>Pourtant Bezos n\u2019a pass\u00e9 que quelques minutes en apesanteur avant de redescendre sur terre. On parle ici d\u2019une nouvelle industrie qui n\u2019existe pas encore\u2026<\/p>\n<p>Quant \u00e0 Virgin Galactic et Blue Origin, elles obtiennent une visibilit\u00e9 mondiale qu\u2019elles ne pourraient se payer sans la renomm\u00e9e de leur patron respectif. C\u2019est ici un parfait exemple de la loi de l\u2019\u00e9go, la loi du \u00ab hype \u00bb d\u00e9crite par nos amis am\u00e9ricains. Et pour nous les francophones, il s\u2019agit d\u2019un tr\u00e8s grand battage publicitaire que ne peuvent s\u2019offrir des entreprises \u00e0 l\u2019\u00e9go plus discret\u2026<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><u>.<\/u><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p>*Les <em><strong>Fables choisies, mises en vers par M. de La Fontaine<\/strong><\/em>, appel\u00e9es simplement <em><strong>Fables de La Fontaine<\/strong><\/em>, sont trois recueils regroupant deux cent quarante-trois <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Fable\" target=\"Fable\" rel=\"noopener\">fables<\/a> <a href=\"https:\/\/fr.wikipedia.org\/wiki\/All%C3%A9gorie\">all\u00e9goriques<\/a> publi\u00e9es par <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Jean_de_La_Fontaine\" target=\"Jean de La Fontaine\" rel=\"noopener\">Jean de La Fontaine<\/a> entre <a href=\"https:\/\/fr.wikipedia.org\/wiki\/1668_en_litt%C3%A9rature\" target=\"All\u00e9gorie\" rel=\"noopener\">1668<\/a> et <a href=\"https:\/\/fr.wikipedia.org\/wiki\/1694_en_litt%C3%A9rature\">1694<\/a>. La plupart, inspir\u00e9es des fables d&rsquo;<a href=\"https:\/\/fr.wikipedia.org\/wiki\/%C3%89sope\" target=\"\u00c9sope\" rel=\"noopener\">\u00c9sope<\/a>, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Babrius\" target=\"Babrius\" rel=\"noopener\">Babrius<\/a> et <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Ph%C3%A8dre_(fabuliste)\" target=\"Ph\u00e8dre (fabuliste)\" rel=\"noopener\">Ph\u00e8dre<\/a>, mettent en sc\u00e8ne des animaux <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Anthropomorphisme\" target=\"Anthropomorphisme\" rel=\"noopener\">anthropomorphes<\/a> et contiennent une <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Morale\" target=\"Morale\" rel=\"noopener\">morale<\/a> explicite (pr\u00e9sent\u00e9e au d\u00e9but ou \u00e0 la fin du po\u00e8me) ou implicite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les apparences sont souvent trompeuses, et rien n\u2019est plus humain que de vouloir faire croire \u00e0 nos semblables que nous sommes au sommet de notre forme ou de notre succ\u00e8s. Plusieurs d\u2019entre vous connaissent certainement cet adage \u00ab Fake it till you make it \u00bb. Bien que cette croyance puisse nous propulser et nous faire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>52- Les lois des RP et du marketing \u2013 r\u00e8gle no 12 : la loi de l\u2019\u00e9go (hype) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/08\/25\/52-les-lois-des-rp-et-du-marketing-regle-no-12-la-loi-de-lego-hype\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"52- Les lois des RP et du marketing \u2013 r\u00e8gle no 12 : la loi de l\u2019\u00e9go (hype) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Les apparences sont souvent trompeuses, et rien n\u2019est plus humain que de vouloir faire croire \u00e0 nos semblables que nous sommes au sommet de notre forme ou de notre succ\u00e8s. 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