{"id":10106,"date":"2021-09-15T07:00:00","date_gmt":"2021-09-15T11:00:00","guid":{"rendered":"http:\/\/122b6549-6277-4233-942a-8f60134ec11b"},"modified":"2023-03-01T16:20:38","modified_gmt":"2023-03-01T21:20:38","slug":"55-le-modele-nata-pr","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/09\/15\/55-le-modele-nata-pr\/","title":{"rendered":"55- Le mod\u00e8le NATA PR"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8792\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10106-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40306016\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-15%2F28547e3d-e437-24bc-c791-820d627ed283.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40306016\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-15%2F28547e3d-e437-24bc-c791-820d627ed283.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40306016\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-15%2F28547e3d-e437-24bc-c791-820d627ed283.mp3<\/a><\/audio><\/div><p>Pour les fid\u00e8les qui \u00e9coutent notre podcast chaque semaine, vous m\u2019avez sans doute entendu parler de notre mod\u00e8le en 6 \u00e9tapes que nous utilisons tous les jours pour cr\u00e9er des campagnes de relations publiques ou d\u2019influence \u00e0 succ\u00e8s.<\/p>\n<p>Si vous retournez \u00e0 nos premiers \u00e9pisodes, vous verrez que je parle de chaque \u00e9tape plus en d\u00e9tails dans une s\u00e9rie de podcasts.<\/p>\n<p>J\u2019y reviens aujourd\u2019hui, car nous avons des groupes qui d\u00e9butent bient\u00f4t et cet outil est au c\u0153ur de tout ce que j\u2019enseigne. Si vous d\u00e9cidez de vous inscrire \u00e0 notre groupe, nous aurons l\u2019occasion d\u2019aller en profondeur dans chacune de ces 6 \u00e9tapes. Je vous partagerai les outils que nous utilisons pour vous aider \u00e0 cr\u00e9er ce dont vous avez besoin.<\/p>\n<p>J\u2019ai d\u2019abord cr\u00e9\u00e9 ce mod\u00e8le pour expliquer \u00e0 nos clients ce que nous faisons. Pour le commun des mortels, les relations publiques et les campagnes d\u2019influence sont difficiles \u00e0 cerner et \u00e0 comprendre. Je dis souvent que nous vendons du vent, car il est difficile, voire impossible, de d\u00e9montrer quels seront les r\u00e9sultats (articles, blogues, d\u00e9ballages vid\u00e9o) avant la publication. Nous sommes, en quelque sorte, \u00e0 l\u2019oppos\u00e9 de la publicit\u00e9 o\u00f9 vous pouvez choisir le texte, les images et la date pr\u00e9cise de publication. Ce n\u2019est pas le cas en relations publiques, o\u00f9 notre pouvoir en est un d\u2019influence. Nous proposons des histoires et des produits; libre au journaliste ou \u00e0 l\u2019influenceur de choisir de parler de nos clients.<\/p>\n<p>Mais, pour revenir au vent, vous savez comme moi qu\u2019il est essentiel \u00e0 tout voilier digne de ce nom. Le mod\u00e8le NATA explique donc chaque \u00e9tape de la cr\u00e9ation du vent qui fera naviguer vos clients vers votre site internet ou les tablettes des magasins o\u00f9 ils se trouvent.<\/p>\n<p>Comme toute campagne de publicit\u00e9, il y a un d\u00e9but et une fin \u00e0 une campagne de relations publiques.<\/p>\n<p>Toute campagne est d\u00e9clin\u00e9e autour des six \u00e9tapes suivantes :<\/p>\n<ol>\n<li>Identifier \tles raisons incitant les journalistes et les blogueurs \u00e0 parler de \tvous<\/li>\n<li>Raconter \tvotre histoire<\/li>\n<li>Identifier \tles vrais influenceurs<\/li>\n<li>Donner \taux influenceurs les outils n\u00e9cessaires<\/li>\n<li>Mesurer \tl\u2019impact<\/li>\n<li>Assurer \tle suivi (relances)<\/li>\n<\/ol>\n<p>V\u00e9ritable colonne vert\u00e9brale de nos campagnes de relations publiques, le mod\u00e8le NATA PR constitue la base de nos actions et repr\u00e9sente un guide efficace pour vous \u00e9clairer. Chaque \u00e9tape peut \u00eatre d\u00e9velopp\u00e9e selon un degr\u00e9 d\u2019intensit\u00e9 variable, en fonction des moyens dont vous disposez. Notez que c\u2019est ce m\u00eame mod\u00e8le que nous utilisons pour mener les campagnes \u00e0 grand d\u00e9ploiement des entreprises d\u2019envergure internationale.<\/p>\n<p>Le mod\u00e8le NATA PR s\u2019av\u00e8re tout aussi efficace pour les multinationales que pour les petites entreprises au rayonnement local.<\/p>\n<p>Utilisez le mod\u00e8le pour vous faire conna\u00eetre ou faire conna\u00eetre votre produit!<\/p>\n<p>Et surtout, ne ratez pas nos prochains groupes. 12 rencontres en direct avec moi o\u00f9 j\u2019ai tout le loisir de vous pr\u00e9senter des exemples et de d\u00e9velopper avec vous vos propres outils.<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que vous serez des n\u00f4tres LA SEMAINE PROCHAINE.<\/p>\n<p>Vous avez envie d\u2019\u00e9changer et de pousser plus loin votre r\u00e9flexion? N\u2019h\u00e9sitez pas \u00e0 vous inscrire \u00e0 une consultation gratuite.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/30min?month=2021-08\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p><u>Suivez-nous :<\/u><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\"><u>Facebook<\/u><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">Instagram nata_pr<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">Instagram nataprschool<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour les fid\u00e8les qui \u00e9coutent notre podcast chaque semaine, vous m\u2019avez sans doute entendu parler de notre mod\u00e8le en 6 \u00e9tapes que nous utilisons tous les jours pour cr\u00e9er des campagnes de relations publiques ou d\u2019influence \u00e0 succ\u00e8s. Si vous retournez \u00e0 nos premiers \u00e9pisodes, vous verrez que je parle de chaque \u00e9tape plus en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>55- Le mod\u00e8le NATA PR - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/09\/15\/55-le-modele-nata-pr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"55- Le mod\u00e8le NATA PR - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Pour les fid\u00e8les qui \u00e9coutent notre podcast chaque semaine, vous m\u2019avez sans doute entendu parler de notre mod\u00e8le en 6 \u00e9tapes que nous utilisons tous les jours pour cr\u00e9er des campagnes de relations publiques ou d\u2019influence \u00e0 succ\u00e8s. 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