{"id":10105,"date":"2021-09-22T06:00:00","date_gmt":"2021-09-22T10:00:00","guid":{"rendered":"http:\/\/1a864698-e303-4525-8f91-c581a26ced7a"},"modified":"2023-03-01T16:19:30","modified_gmt":"2023-03-01T21:19:30","slug":"56-les-lois-des-rp-et-du-marketing-regle-no-13-acceleration","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/09\/22\/56-les-lois-des-rp-et-du-marketing-regle-no-13-acceleration\/","title":{"rendered":"56- Les lois des RP et du marketing \u2013 r\u00e8gle no 13 : acc\u00e9l\u00e9ration"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9479\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10105-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40644569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-22%2Fec66de18-01f6-e6d6-456b-25e4c761f3c3.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40644569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-22%2Fec66de18-01f6-e6d6-456b-25e4c761f3c3.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40644569\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-22%2Fec66de18-01f6-e6d6-456b-25e4c761f3c3.mp3<\/a><\/audio><\/div><p>Plusieurs entreprises ont litt\u00e9ralement explos\u00e9 et connu des croissances fulgurantes, surtout en ligne, pendant la pand\u00e9mie. Que dire de ZOOM qui \u00e9tait m\u00e9connue et qui est en train de devenir un nouveau verbe!<\/p>\n<p>Comment fonctionne cette fameuse loi et comment en faire profiter votre entreprise? D\u2019abord, il faut se m\u00e9fier des modes (fads) et s\u2019appuyer sur les tendances, ces vagues de fond qui sont appel\u00e9es \u00e0 durer.<\/p>\n<p>Une mode est donc un ph\u00e9nom\u00e8ne passager dont les consommateurs risquent fort de se lasser. Pensez au gel hydroalcoolique, ce fameux d\u00e9sinfectant pour les mains qui s\u2019est rapidement trouv\u00e9 en rupture de stock au d\u00e9but de la pand\u00e9mie.<\/p>\n<p>De nombreuses entreprises se sont mises \u00e0 en produire et, aujourd\u2019hui, plusieurs d\u2019entre elles n\u2019arrivent tout simplement plus \u00e0 \u00e9couler leurs stocks.<\/p>\n<p>Suivre la mode peut vous faire gagner beaucoup d\u2019argent, mais la prudence est de mise. Nul ne peut pr\u00e9dire pr\u00e9cis\u00e9ment quand elle passera. Sans compter qu\u2019il est difficile de construire une entreprise p\u00e9renne en se basant sur ces ph\u00e9nom\u00e8nes de courte dur\u00e9e.<\/p>\n<p>Les tendances vous permettront de durer, \u00e0 l\u2019instar de ces vagues qui se renouvellent sans cesse. Je pense \u00e0 des entreprises qui ne produisent que des manteaux d\u2019hiver. Elles revisitent leurs meilleurs produits en les d\u00e9clinant dans de nouveaux tissus, de nouvelles couleurs et en ajoutant quelques d\u00e9tails. Ils deviennent ainsi la r\u00e9f\u00e9rence et suscitent l\u2019int\u00e9r\u00eat des consommateurs parfois uniquement gr\u00e2ce \u00e0 la couleur.<\/p>\n<p>Le Creuset constitue un parfait exemple d\u2019une entreprise qui suit les tendances en pr\u00e9sentant ses classiques dans la couleur de l\u2019heure, tout en conservant le coloris cerise toujours tr\u00e8s pris\u00e9 \u00e0 l\u2019\u00e9chelle mondiale. Bien consciente de ce ph\u00e9nom\u00e8ne, l\u2019entreprise PANTONE d\u00e9voile en grande pompe chaque ann\u00e9e les couleurs de l\u2019ann\u00e9e.<\/p>\n<p>Oui, la couleur est une mode, mais aussi une tendance, qui revient tous les ans. Vous produisez une nouvelle couverture de plein air r\u00e9volutionnaire v\u00e9gane par exemple? Proposez-la dans de nouveaux tissus et de nouvelles couleurs tous les ans et vous verrez que les consommateurs seront au rendez-vous.<\/p>\n<p>Vous vous demandez ensuite comment communiquer, faire conna\u00eetre votre produit et vos nouvelles couleurs.<\/p>\n<p>C\u2019est ici que les relations publiques combin\u00e9es \u00e0 vos m\u00e9dias sociaux entrent en jeu. Contactez-moi pour une consultation gratuite ou inscrivez-vous \u00e0 nos prochaines formations.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><u>.<\/u><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs entreprises ont litt\u00e9ralement explos\u00e9 et connu des croissances fulgurantes, surtout en ligne, pendant la pand\u00e9mie. Que dire de ZOOM qui \u00e9tait m\u00e9connue et qui est en train de devenir un nouveau verbe! Comment fonctionne cette fameuse loi et comment en faire profiter votre entreprise? D\u2019abord, il faut se m\u00e9fier des modes (fads) et s\u2019appuyer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>56- Les lois des RP et du marketing \u2013 r\u00e8gle no 13 : acc\u00e9l\u00e9ration - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/09\/22\/56-les-lois-des-rp-et-du-marketing-regle-no-13-acceleration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"56- Les lois des RP et du marketing \u2013 r\u00e8gle no 13 : acc\u00e9l\u00e9ration - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Plusieurs entreprises ont litt\u00e9ralement explos\u00e9 et connu des croissances fulgurantes, surtout en ligne, pendant la pand\u00e9mie. 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