{"id":10104,"date":"2021-09-29T06:00:00","date_gmt":"2021-09-29T10:00:00","guid":{"rendered":"http:\/\/4c254c51-03e2-42bf-9e26-aec29e40ee67"},"modified":"2023-03-01T16:18:41","modified_gmt":"2023-03-01T21:18:41","slug":"57-amerique-vs-europe","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/09\/29\/57-amerique-vs-europe\/","title":{"rendered":"57- Am\u00e9rique vs Europe"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4669\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10104-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40996854\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-29%2F5fd448d2-ae0c-0a41-bc06-6532738949e6.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40996854\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-29%2F5fd448d2-ae0c-0a41-bc06-6532738949e6.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/40996854\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-29%2F5fd448d2-ae0c-0a41-bc06-6532738949e6.mp3<\/a><\/audio><\/div><p>On nous demande parfois si nous pr\u00e9f\u00e9rons offrir nos services \u00e0 des entreprises dirig\u00e9es par des Europ\u00e9ens ou des Am\u00e9ricains.<\/p>\n<p>Comme vous vous en doutez, les diff\u00e9rences sont grandes, car les valeurs et l\u2019\u00e9ducation diff\u00e8rent largement entre les deux continents.<\/p>\n<p>Nous n\u2019avons pas de \u00ab pr\u00e9f\u00e9rence \u00bb \u00e0 proprement dit, mais nous avons cet avantage \u00e0 l\u2019agence de conna\u00eetre et de comprendre ces deux cultures.<\/p>\n<p>diff\u00e9rentes.<\/p>\n<p>J\u2019ai plut\u00f4t envie de partager avec vous dans cette baladodiffusion les aspects de leur culture et de leurs croyances face au travail et aux pratiques commerciales que nous aimons de chacun d\u2019eux.<\/p>\n<p><strong>La communication<\/strong><\/p>\n<p>J\u2019aime tout particuli\u00e8rement ne pas avoir \u00e0 expliquer nos services \u00e0 une entreprise europ\u00e9enne ni \u00e0 les convaincre ni \u00e0 leur d\u00e9montrer l\u2019efficacit\u00e9 de nos strat\u00e9gies.<\/p>\n<p>Nous travaillons surtout avec des compagnies dirig\u00e9es par des Fran\u00e7ais et des Allemands en ce moment, mais il en va de m\u00eame, selon notre exp\u00e9rience, des Espagnols, des Suisses et des Anglais. Ce que nos amis fran\u00e7ais appellent \u00ab la comm \u00bb est une \u00e9vidence pour eux dans tout bon plan marketing : un incontournable. Lorsqu\u2019ils choisissent de travailler avec nous, la mise en \u0153uvre des strat\u00e9gies est ce qui prime, ils croient d\u00e9j\u00e0 aux r\u00e9sultats.<\/p>\n<p>Pour des Europ\u00e9ens, communiquer sur un produit ou un service \u2013 et cela bien avant l\u2019av\u00e8nement des m\u00e9dias sociaux \u2013 a toujours \u00e9t\u00e9 crucial. Nous n\u2019avons donc pas \u00e0 les convaincre, comme nous le faisons souvent avec des entreprises am\u00e9ricaines, de l\u2019importance d\u2019investir dans des messages cl\u00e9s, de diffuser des communiqu\u00e9s en continu, de d\u00e9velopper une strat\u00e9gie de communication annuelle.<\/p>\n<p><strong>Droit au but<\/strong><\/p>\n<p>Nos amis am\u00e9ricains, quant \u00e0 eux, n\u2019ont pas une minute \u00e0 perdre : le temps, c\u2019est de l\u2019argent. Alors, jamais de longues r\u00e9unions \u00e0 d\u00e9battre de nos choix \u00e9ditoriaux ou des mille possibilit\u00e9s qui s\u2019offrent \u00e0 eux. J\u2019ai mis du temps \u00e0 comprendre que les longues r\u00e9unions ou les \u00e9changes avec nos amis fran\u00e7ais ne repr\u00e9sentaient pas une perte de temps, loin de l\u00e0! Nos amis fran\u00e7ais aiment les rencontres o\u00f9 l\u2019on discute, car c\u2019est souvent lors de ces d\u00e9bats professionnels que des id\u00e9es exceptionnelles \u00e9mergent. Il faut laisser le temps faire son \u0153uvre.<\/p>\n<p>Pour un Am\u00e9ricain (je l\u2019avoue, pour moi aussi, qui suis de culture canado-fran\u00e7aise), j\u2019avais l\u2019impression de perdre mon temps dans certaines de ces rencontres. Mais j\u2019ai bien compris apr\u00e8s toutes ces ann\u00e9es comment tirer profit de ces \u00e9changes. Un \u00e9change important d\u2019information circule, c\u2019est aussi une formidable occasion de mieux conna\u00eetre les dirigeants, les partenaires et les entreprises.<\/p>\n<p>Les Am\u00e9ricains prennent souvent plus rapidement des d\u00e9cisions et avancent, quitte \u00e0 revoir rapidement leur strat\u00e9gie en cas d\u2019\u00e9chec.<\/p>\n<p><strong>Un v\u00e9ritable partenaire<\/strong><\/p>\n<p>Pour les grandes entreprises am\u00e9ricaines, les agences sont toutes interchangeables. Si les r\u00e9sultats ne r\u00e9pondent pas aux attentes, on passe au prochain num\u00e9ro. Nous sommes consid\u00e9r\u00e9es comme des services.<\/p>\n<p>Nos amis europ\u00e9ens, quant \u00e0 eux, aiment d\u00e9velopper des partenariats. Les relations d\u2019affaires que nous entretenons avec eux peuvent mettre plus de temps \u00e0 se d\u00e9ployer, les investissements mon\u00e9taires sont souvent graduels (on commence par des op\u00e9rations \u00e0 petits budgets avant de sortir l\u2019artillerie lourde). Les Am\u00e9ricains, eux, vont rapidement d\u00e9ployer des budgets de relations publiques importants. Il n\u2019y a pas ici de meilleure recette, mais je dois dire que j\u2019ai un faible pour le d\u00e9veloppement de partenariats s\u2019inscrivant dans le temps.<\/p>\n<p>Contactez-moi pour une consultation gratuite ou inscrivez-vous \u00e0 nos prochaines formations.<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On nous demande parfois si nous pr\u00e9f\u00e9rons offrir nos services \u00e0 des entreprises dirig\u00e9es par des Europ\u00e9ens ou des Am\u00e9ricains. Comme vous vous en doutez, les diff\u00e9rences sont grandes, car les valeurs et l\u2019\u00e9ducation diff\u00e8rent largement entre les deux continents. Nous n\u2019avons pas de \u00ab pr\u00e9f\u00e9rence \u00bb \u00e0 proprement dit, mais nous avons cet avantage [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>57- Am\u00e9rique vs Europe - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/09\/29\/57-amerique-vs-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"57- Am\u00e9rique vs Europe - Nata PR\" \/>\n<meta property=\"og:description\" content=\"On nous demande parfois si nous pr\u00e9f\u00e9rons offrir nos services \u00e0 des entreprises dirig\u00e9es par des Europ\u00e9ens ou des Am\u00e9ricains. 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