{"id":10101,"date":"2021-10-20T06:00:00","date_gmt":"2021-10-20T10:00:00","guid":{"rendered":"http:\/\/820424e9-2cd3-4a01-be62-be2eb8584f80"},"modified":"2023-03-01T16:16:12","modified_gmt":"2023-03-01T21:16:12","slug":"60-la-tele-toujours-au-sommet","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/10\/20\/60-la-tele-toujours-au-sommet\/","title":{"rendered":"60- La t\u00e9l\u00e9 : toujours au sommet"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_223\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10101-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42011768\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-19%2Fb2dba60b-819d-592c-5215-17b56ad61ee4.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42011768\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-19%2Fb2dba60b-819d-592c-5215-17b56ad61ee4.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42011768\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-19%2Fb2dba60b-819d-592c-5215-17b56ad61ee4.mp3<\/a><\/audio><\/div><p>J\u2019ai choisi ici de vous parler de la t\u00e9l\u00e9vision, car dans tous nos plans strat\u00e9giques, la t\u00e9l\u00e9 demeure en t\u00eate de liste des m\u00e9dias les plus puissants. Rien ne vaut un reportage diffus\u00e9 dans le cadre d\u2019un t\u00e9l\u00e9journal lors des heures de grande \u00e9coute, et ce, quels que soient les pays ou les r\u00e9gions du monde. De plus, toutes les t\u00e9l\u00e9s diffusent depuis plusieurs ann\u00e9es d\u00e9j\u00e0 leurs reportages en ligne.<\/p>\n<p><strong>La t\u00e9l\u00e9 est-elle en perte de vitesse?<\/strong><\/p>\n<p>Bien que les audiences aient connu des hausses pendant la pand\u00e9mie, nous savons que les 15-24 ans d\u00e9laissent ce m\u00e9dia pour s\u2019informer sur le Web et les m\u00e9dias sociaux. Je dirais m\u00eame que je suis, sans l\u2019ombre d\u2019un doute, la seule personne de l\u2019agence \u00e0 poss\u00e9der encore un t\u00e9l\u00e9viseur digne de ce nom. Tous mes jeunes employ\u00e9s, les 35 ans et moins, ne regardent la t\u00e9l\u00e9 que sur leur ordinateur et en diff\u00e9r\u00e9.<\/p>\n<p>Cependant, une exception demeure lorsqu\u2019il s\u2019agit de t\u00e9l\u00e9r\u00e9alit\u00e9. J\u2019ignore pourquoi, mais il s\u2019agit d\u2019un r\u00e9el ph\u00e9nom\u00e8ne qui vaut que l\u2019on s\u2019y attarde. Tous mes jeunes employ\u00e9s ne regardent plus la t\u00e9l\u00e9, mais vont cependant faire une exception pour ces \u00e9missions en visionnant, un peu comme des voyeurs, des participants vivre des aventures que l\u2019on sait trafiqu\u00e9es et film\u00e9es \u00e0 toute heure du jour. Ces t\u00e9l\u00e9r\u00e9alit\u00e9s proposent des th\u00e8mes, qui vont de la rencontre possible de l\u2019\u00e2me s\u0153ur, \u00e0 des courses autour du monde en passant par des concours en tout genre : cuisine, chanson, coiffure, entreprises. Les spectateurs se passionnent pour les histoires qui s\u2019y passent, en parlent entre eux et deviennent rapidement des amateurs de ces c\u00e9l\u00e9brit\u00e9s instantan\u00e9es, qu\u2019ils suivent ensuite presque religieusement sur leurs comptes TikTok, Instagram et Facebook.<\/p>\n<p>Nous ne savons ni de quelle fa\u00e7on ni dans quel format les prochaines g\u00e9n\u00e9rations consommeront ce que nous appelons, encore aujourd\u2019hui, la t\u00e9l\u00e9. Je dis toujours \u00e0 mes clients pour les convaincre : \u00ab Pour l\u2019instant, ces plateformes sont l\u00e0 et il ne faut pas s\u2019en priver. On ajustera le tir dans quelques ann\u00e9es. \u00bb C\u2019est ce que nous faisons depuis plus de 20 ans maintenant.<\/p>\n<p>Selon le Centre d\u2019observation de la soci\u00e9t\u00e9, le petit \u00e9cran a encore de belles heures devant lui. La concurrence des autres formes d\u2019\u00e9crans (ordinateurs ou jeux vid\u00e9o) existe depuis longtemps. Jusqu\u2019\u00e0 r\u00e9cemment, ils semblaient plut\u00f4t compl\u00e9mentaires : c\u2019\u00e9tait l\u2019audience de l\u2019ensemble des \u00e9crans qui augmentait. Ce qui \u00e9tait vrai hier ne l\u2019est plus tout \u00e0 fait aujourd\u2019hui. Le temps des individus n\u2019est pas extensible \u00e0 l\u2019infini et la dur\u00e9e pass\u00e9e devant Internet progresse toujours. Selon M\u00e9diam\u00e9trie, chaque individu y consacre 1 h 37 par jour, contre 50 minutes en 2012 et 20 minutes il y a dix ans.<\/p>\n<p>La stagnation de la dur\u00e9e pass\u00e9e devant la t\u00e9l\u00e9vision tous \u00e2ges confondus masque une chute tr\u00e8s nette depuis 2012 chez les 15-34 ans, de 2 h 45 \u00e0 1 h 43 en 2019.<\/p>\n<p>Pour les plus jeunes, ordinateurs et t\u00e9l\u00e9phones intelligents dominent : les 15-24 ans consacrent d\u00e9sormais plus de temps \u00e0 Internet qu\u2019\u00e0 la t\u00e9l\u00e9vision. YouTube est devenue la cha\u00eene favorite de bon nombre d\u2019adolescents.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation!<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><u>.<\/u><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai choisi ici de vous parler de la t\u00e9l\u00e9vision, car dans tous nos plans strat\u00e9giques, la t\u00e9l\u00e9 demeure en t\u00eate de liste des m\u00e9dias les plus puissants. Rien ne vaut un reportage diffus\u00e9 dans le cadre d\u2019un t\u00e9l\u00e9journal lors des heures de grande \u00e9coute, et ce, quels que soient les pays ou les r\u00e9gions du [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60- La t\u00e9l\u00e9 : toujours au sommet - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/10\/20\/60-la-tele-toujours-au-sommet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60- La t\u00e9l\u00e9 : toujours au sommet - Nata PR\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai choisi ici de vous parler de la t\u00e9l\u00e9vision, car dans tous nos plans strat\u00e9giques, la t\u00e9l\u00e9 demeure en t\u00eate de liste des m\u00e9dias les plus puissants. 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