{"id":10100,"date":"2021-10-27T06:00:00","date_gmt":"2021-10-27T10:00:00","guid":{"rendered":"http:\/\/0c53a76a-ee22-4290-b4e7-29c73ce369ff"},"modified":"2023-03-01T16:15:18","modified_gmt":"2023-03-01T21:15:18","slug":"61-la-radio-media-de-proximite","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/10\/27\/61-la-radio-media-de-proximite\/","title":{"rendered":"61- La radio : m\u00e9dia de proximit\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8072\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10100-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42363402\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-26%2F15121cc9-3fba-6e73-1887-6c03a3503d5a.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42363402\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-26%2F15121cc9-3fba-6e73-1887-6c03a3503d5a.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/42363402\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-26%2F15121cc9-3fba-6e73-1887-6c03a3503d5a.mp3<\/a><\/audio><\/div><p>Qu\u2019en est-il de la radio? Est-ce un m\u00e9dia appel\u00e9 \u00e0 dispara\u00eetre?<\/p>\n<p>Pour moi, la radio demeurera toujours un m\u00e9dia de proximit\u00e9. J\u2019aime \u00e9couter la radio et mes animateurs pr\u00e9f\u00e9r\u00e9s, car j\u2019ai l\u2019impression qu\u2019ils ne s\u2019adressent qu\u2019\u00e0 moi. Je crois que rien ne vaut la chaleur de la voix humaine pour nous rassurer et c\u2019est bien ce que la radio nous offre : une v\u00e9rit\u00e9 qui en fait un m\u00e9dia dans lequel nous avons confiance.<\/p>\n<p>Bien pr\u00e9sente dans nos vies, et surtout lors de nos d\u00e9placements en voiture le matin et le soir, la radio demeure importante. Comme pour tous les m\u00e9dias traditionnels, la radio vit de profondes mutations. On le sait, en termes de budgets publicitaires, les GAFA de ce monde se taillent la part du lion, occasionnant des effets n\u00e9fastes sur la radio.<\/p>\n<p>Pourtant, ce m\u00e9dia a bel et bien \u00e9volu\u00e9 et s\u2019est adapt\u00e9 \u00e0 son \u00e9poque, puisqu\u2019il est possible de l\u2019\u00e9couter en diff\u00e9r\u00e9, en baladodiffusion ou en direct sur nos ordinateurs, nos tablettes ou nos t\u00e9l\u00e9phones intelligents.<\/p>\n<p>La radio repr\u00e9sente aussi un formidable m\u00e9dia local, car elle offre cette proximit\u00e9 avec les auditeurs et noue des liens avec la communaut\u00e9 comme nul autre grand m\u00e9dia g\u00e9n\u00e9raliste.<\/p>\n<p>Voici les constats de M\u00c9DIAM\u00c9TRIE :<\/p>\n<p>&#8211; 70 % des auditeurs estiment que la radio inspire confiance.<\/p>\n<p>&#8211; 98,5 % des chefs d\u2019entreprise de 10 salari\u00e9s et plus \u00e9coutent la radio tous les jours.<\/p>\n<p>&#8211; La voiture est le premier lieu d\u2019\u00e9coute en semaine.<\/p>\n<p>&#8211; 80 % des auditeurs \u00e9voquent sa dimension chaleureuse.<\/p>\n<p>&#8211; La radio est transg\u00e9n\u00e9rationnelle :<\/p>\n<p>3 personnes sur 4 (73,2%) \u00e2g\u00e9es de 13 ans et plus, ainsi que deux-tiers des 25 \u00e0 34 ans et 78 % des 60 ans ou plus \u00e9coutent la radio chaque jour.<\/p>\n<p>En France, on recense 900 stations et 7 000 fr\u00e9quences : radios associatives, locales ou nationales.<\/p>\n<p>L\u2019\u00e9coute s\u2019effectue de plus en plus sur des supports num\u00e9riques :<\/p>\n<p>12,2 % de la population \u00e9coute la radio en diff\u00e9r\u00e9 : le mobile remporte la palme avec 3,5 millions d\u2019auditeurs au quotidien.<\/p>\n<p>Les baladodiffusions connaissent un succ\u00e8s croissant : sur les 16,9 baladodiffusions t\u00e9l\u00e9charg\u00e9es par des auditeurs uniques tous les mois, 13,5 sont \u00e9cout\u00e9es, soit un taux de conversion de 81 %.<\/p>\n<p>Je crois sinc\u00e8rement que la radio a de beaux jours devant elle, surtout si elle demeure \u00e0 l\u2019\u00e9coute de ses auditeurs et continue \u00e0 les informer sur ce qui se passe dans leur milieu.<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation!<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><u>.<\/u><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019en est-il de la radio? Est-ce un m\u00e9dia appel\u00e9 \u00e0 dispara\u00eetre? Pour moi, la radio demeurera toujours un m\u00e9dia de proximit\u00e9. J\u2019aime \u00e9couter la radio et mes animateurs pr\u00e9f\u00e9r\u00e9s, car j\u2019ai l\u2019impression qu\u2019ils ne s\u2019adressent qu\u2019\u00e0 moi. Je crois que rien ne vaut la chaleur de la voix humaine pour nous rassurer et c\u2019est bien [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>61- La radio : m\u00e9dia de proximit\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/10\/27\/61-la-radio-media-de-proximite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"61- La radio : m\u00e9dia de proximit\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019en est-il de la radio? 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