{"id":10095,"date":"2021-12-01T06:00:00","date_gmt":"2021-12-01T11:00:00","guid":{"rendered":"http:\/\/c9b682be-9f93-4895-a0a6-b97b61976d7a"},"modified":"2023-03-01T16:11:17","modified_gmt":"2023-03-01T21:11:17","slug":"66-les-lois-des-rp-et-du-marketing-regle-no-15-la-loi-de-lesprit","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/12\/01\/66-les-lois-des-rp-et-du-marketing-regle-no-15-la-loi-de-lesprit\/","title":{"rendered":"66- Les lois des RP et du marketing : r\u00e8gle no 15 La loi de l\u2019esprit"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8952\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10095-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44099879\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-29%2F25853e36-513f-9c70-24f9-c745d61c94c8.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44099879\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-29%2F25853e36-513f-9c70-24f9-c745d61c94c8.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44099879\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-29%2F25853e36-513f-9c70-24f9-c745d61c94c8.mp3<\/a><\/audio><\/div><p>Il y a d\u00e9j\u00e0 plusieurs ann\u00e9es que j\u2019ai cess\u00e9 de combattre la perception des gens, la fameuse loi de l\u2019esprit. Le meilleur exemple que je peux vous donner sur le sujet concerne mon associ\u00e9. David Tremblay est un jeune homme blanc de 6 pieds 2 pouces, jeune trentenaire, le typique mill\u00e9nariste qui a un charisme fou.<\/p>\n<p>Quoi que l\u2019on fasse, David aura toujours une longueur d\u2019avance sur moi :<\/p>\n<ol>\n<li>C\u2019est un jeune homme \u2013 il est plus cr\u00e9dible qu\u2019une femme<\/li>\n<li>Il est jeune donc doit tout conna\u00eetre des m\u00e9dias sociaux et du marketing num\u00e9rique<\/li>\n<\/ol>\n<p>Vous comprendrez alors que je tente de l\u2019inclure dans toutes nos rencontres avec les clients afin de les rassurer, et surtout de mettre toutes les chances de notre c\u00f4t\u00e9 lors d\u2019appels d\u2019offre.<\/p>\n<p>Difficile de se battre contre la loi de l\u2019esprit, n\u2019est-ce pas? On peut imaginer que les marques de voitures \u00e9lectriques qui tentent leurs chances pour s\u00e9duire les consommateurs auront de la difficult\u00e9 \u00e0 rivaliser avec Tesla, qui occupe bien l\u2019esprit des consommateurs en mati\u00e8re de voiture \u00e9lectrique \u00e9l\u00e9gante et innovante. Du c\u00f4t\u00e9 des manteaux en duvet, on a vu depuis les 10 derni\u00e8res ann\u00e9es de nombreuses marques \u00e9merger pour tenter de faire leur place au soleil. Mais quelle est la marque qui vient en t\u00eate des consommateurs lorsqu\u2019ils cherchent un manteau chaud? Eh oui, Canada Goose. On pense ensuite, sans doute, \u00e0 North Face et Moncler si l\u2019on songe \u00e0 une marge de luxe. Mais si vous menez quelques recherches en ligne, vous constaterez rapidement que toutes les grandes marques s\u2019y sont mises. Et m\u00eame Lululemon, connue pour ces v\u00eatements de yoga , tente de gagner des parts de march\u00e9 avec ses manteaux en duvet.<\/p>\n<p>Il faut du temps pour entrer dans la t\u00eate des consommateurs. C\u2019est donc possible, mais il faut savoir tirer son \u00e9pingle du jeu autrement en attendant de vous inscrire dans l\u2019esprit des consommateurs.<\/p>\n<p>Et vous, votre marque est-elle inscrite dans l\u2019esprit des consommateurs?<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation!<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a>.&nbsp;<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a d\u00e9j\u00e0 plusieurs ann\u00e9es que j\u2019ai cess\u00e9 de combattre la perception des gens, la fameuse loi de l\u2019esprit. Le meilleur exemple que je peux vous donner sur le sujet concerne mon associ\u00e9. David Tremblay est un jeune homme blanc de 6 pieds 2 pouces, jeune trentenaire, le typique mill\u00e9nariste qui a un charisme [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>66- Les lois des RP et du marketing : r\u00e8gle no 15 La loi de l\u2019esprit - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/12\/01\/66-les-lois-des-rp-et-du-marketing-regle-no-15-la-loi-de-lesprit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"66- Les lois des RP et du marketing : r\u00e8gle no 15 La loi de l\u2019esprit - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Il y a d\u00e9j\u00e0 plusieurs ann\u00e9es que j\u2019ai cess\u00e9 de combattre la perception des gens, la fameuse loi de l\u2019esprit. 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