{"id":10094,"date":"2021-12-08T06:00:00","date_gmt":"2021-12-08T11:00:00","guid":{"rendered":"http:\/\/e5086930-e9de-479d-8387-77da84360331"},"modified":"2023-03-01T16:10:28","modified_gmt":"2023-03-01T21:10:28","slug":"67-les-lois-des-rp-et-du-marketing-regle-no-16-lechelle","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2021\/12\/08\/67-les-lois-des-rp-et-du-marketing-regle-no-16-lechelle\/","title":{"rendered":"67- Les lois des RP et du marketing \u2013 r\u00e8gle no 16 : l&rsquo;\u00e9chelle"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5175\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10094-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44529269\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-8%2Fa301c0be-fee4-292d-de79-c09be5c63d65.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44529269\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-8%2Fa301c0be-fee4-292d-de79-c09be5c63d65.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/44529269\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-8%2Fa301c0be-fee4-292d-de79-c09be5c63d65.mp3<\/a><\/audio><\/div><p>Je trouve fascinant le cheminement d\u2019une marque pour se frayer un chemin jusqu\u2019au subconscient des consommateurs. Ce principe correspond \u00e0 la loi de l\u2019\u00e9chelle. En pensant rapidement \u00e0 la meilleure marque pour les chaussures de course, le champagne, les montres luxueuses, les voitures \u00e9lectriques\u2026, vous songez s\u00fbrement \u00e0 ces noms qui occupent le haut de l\u2019\u00e9chelle.<\/p>\n<p>Se retrouver en 2eou 3eposition n\u2019est pas toujours un d\u00e9savantage; &nbsp;il est m\u00eame possible d\u2019en tirer profit, puisque il est souvent inutile de tenter de ravir la premi\u00e8re place. Vos ressources seront mieux investies si vous vous concentrez sur les points de diff\u00e9rentiation. \u00catre le premier c\u2019est bien, mais \u00eatre le meilleur peut aussi s\u2019av\u00e9rer tr\u00e8s lucratif.<\/p>\n<p>O\u00f9 vous situez-vous dans l\u2019\u00e9chelle de popularit\u00e9 des consommateurs?<\/p>\n<p>On parle souvent d\u2019un top 3, top 5, top 10 des meilleurs produits. Sachez que certaines \u00e9tudes* estiment que le cerveau humain retiendra 7 marques (plus ou moins 2). Les sp\u00e9cialistes du marketing citent souvent une \u00e9tude du psychologue cognitif George A. Miller de l&rsquo;Universit\u00e9 Harvard pour illustrer ce point.<\/p>\n<p>Les RP sont tr\u00e8s efficaces pour gravir les \u00e9chelons de l\u2019\u00e9chelle des marques.<\/p>\n<ol>\n<li>Les \tRP vous aident \u00e0 raconter votre histoire aux journalistes.<\/li>\n<li>Nous \tsavons comment vous faire conna\u00eetre des journalistes et des \tinfluenceurs qui partagent vos valeurs.<\/li>\n<li>Les \tarticles publi\u00e9s sur vous contribuent grandement \u00e0 votre \tr\u00e9f\u00e9rencement naturel (<em>SEO<\/em>).<\/li>\n<\/ol>\n<p>*<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Magical_Number_Seven,_Plus_or_Minus_Two\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/en.wikipedia.org\/wiki\/The_Magical_Number_Seven,_Plus_or_Minus_Two<\/a><\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation!<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/15?month=2021-03&amp;date=2021-03-17\">Consultation gratuite<\/a><u>.<\/u>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je trouve fascinant le cheminement d\u2019une marque pour se frayer un chemin jusqu\u2019au subconscient des consommateurs. Ce principe correspond \u00e0 la loi de l\u2019\u00e9chelle. En pensant rapidement \u00e0 la meilleure marque pour les chaussures de course, le champagne, les montres luxueuses, les voitures \u00e9lectriques\u2026, vous songez s\u00fbrement \u00e0 ces noms qui occupent le haut de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>67- Les lois des RP et du marketing \u2013 r\u00e8gle no 16 : l&#039;\u00e9chelle - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2021\/12\/08\/67-les-lois-des-rp-et-du-marketing-regle-no-16-lechelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"67- Les lois des RP et du marketing \u2013 r\u00e8gle no 16 : l&#039;\u00e9chelle - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Je trouve fascinant le cheminement d\u2019une marque pour se frayer un chemin jusqu\u2019au subconscient des consommateurs. 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