{"id":10087,"date":"2022-01-26T06:00:00","date_gmt":"2022-01-26T11:00:00","guid":{"rendered":"http:\/\/4adfdde7-0bd7-4428-840b-8d81a84ba2ff"},"modified":"2023-03-01T15:59:43","modified_gmt":"2023-03-01T20:59:43","slug":"74-le-communique-outil-no1-des-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/01\/26\/74-le-communique-outil-no1-des-relations-publiques\/","title":{"rendered":"74- Le communiqu\u00e9 : outil no1 des relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1570\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10087-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/46688088\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-26%2F75adb52e-a884-7ddd-50e1-39849f49ddd1.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/46688088\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-26%2F75adb52e-a884-7ddd-50e1-39849f49ddd1.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/46688088\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-26%2F75adb52e-a884-7ddd-50e1-39849f49ddd1.mp3<\/a><\/audio><\/div><p>Outil myst\u00e9rieux pour ceux qui ne le connaissent pas, le communiqu\u00e9 est pourtant tr\u00e8s simple. \u00c0 l\u2019agence, nous r\u00e9digeons et envoyons des communiqu\u00e9s tous les jours. C\u2019est le premier de tous nos outils qui nous permet de transmettre des informations de notre ordinateur aux influenceurs et journalistes choisis.<\/p>\n<p>Selon l\u2019\u00e9tude annuelle sur l\u2019\u00e9tat des m\u00e9dias de CISION, 78 % des journalistes souhaitent recevoir des communiqu\u00e9s pertinents de la part des marques et des organisations.<\/p>\n<p>\u00c0 quoi peut bien servir le communiqu\u00e9?<\/p>\n<ol>\n<li>\u00c0 informer<\/li>\n<li>\u00c0 pr\u00e9senter les informations de base sur un produit, un service<\/li>\n<li>\u00c0 transmettre les faits, les informations<\/li>\n<li>\u00c0 faciliter la t\u00e2che des journalistes et des influenceurs<\/li>\n<\/ol>\n<p>Un communiqu\u00e9 n\u2019est pas :<\/p>\n<ol>\n<li>un outil de vente<\/li>\n<li>une publicit\u00e9<\/li>\n<li>un \u00e9loge \u00e0 la cr\u00e9ativit\u00e9 ou au succ\u00e8s<\/li>\n<li>une cr\u00e9ation litt\u00e9raire<\/li>\n<\/ol>\n<p>Lorsque vous \u00eates pr\u00eat \u00e0 envoyer votre communiqu\u00e9 il est bon de se rappeler que :<\/p>\n<ol>\n<li>personne ne l\u2019attend<\/li>\n<li>qu\u2019il est pr\u00e9f\u00e9rable d\u2019\u00e9viter les mentions de saison<\/li>\n<li>les superlatifs sont inutiles et peuvent m\u00eame nuire<\/li>\n<\/ol>\n<p>Les mentions les plus importantes sont :<\/p>\n<ol>\n<li>le titre de votre communiqu\u00e9<\/li>\n<li>l\u2019objet de votre courriel (id\u00e9alement 70 caract\u00e8res)<\/li>\n<li>les informations de bases et factuelles<\/li>\n<\/ol>\n<p>Un communiqu\u00e9 se veut un texte court et informatif. Une seule page de texte (400 \u00e0 600 mots) peut suffire g\u00e9n\u00e9ralement pour communiquer les informations de base :<\/p>\n<ol>\n<li>Titre<\/li>\n<li>Premier paragraphe court : description, fonction, nouveaut\u00e9, nouvelle<\/li>\n<li>Pr\u00e9cision avec ajout d\u2019une citation du cr\u00e9ateur ou du dirigeant<\/li>\n<li>Prix de d\u00e9tail sugg\u00e9r\u00e9, points de vente, images<\/li>\n<li>Information sur l\u2019entreprise<\/li>\n<li>Coordonn\u00e9es de la personne-ressource<\/li>\n<\/ol>\n<p>Voil\u00e0, j\u2019esp\u00e8re que je n\u2019ai plus \u00e0 vous convaincre de l\u2019importance du communiqu\u00e9!<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation :<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/30-minutes-zoom?month=2021-12\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p>Pour en savoir plus :<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">NATA PR Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">NATA PR SCHOOL Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">NATA PR FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/779709\/admin\/\">NATA PR LINKEDIN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outil myst\u00e9rieux pour ceux qui ne le connaissent pas, le communiqu\u00e9 est pourtant tr\u00e8s simple. \u00c0 l\u2019agence, nous r\u00e9digeons et envoyons des communiqu\u00e9s tous les jours. C\u2019est le premier de tous nos outils qui nous permet de transmettre des informations de notre ordinateur aux influenceurs et journalistes choisis. Selon l\u2019\u00e9tude annuelle sur l\u2019\u00e9tat des m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>74- Le communiqu\u00e9 : outil no1 des relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/01\/26\/74-le-communique-outil-no1-des-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"74- Le communiqu\u00e9 : outil no1 des relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Outil myst\u00e9rieux pour ceux qui ne le connaissent pas, le communiqu\u00e9 est pourtant tr\u00e8s simple. \u00c0 l\u2019agence, nous r\u00e9digeons et envoyons des communiqu\u00e9s tous les jours. 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