{"id":10085,"date":"2022-02-09T06:00:00","date_gmt":"2022-02-09T11:00:00","guid":{"rendered":"http:\/\/47cdb4be-0a35-424c-916f-a73bd56801dd"},"modified":"2023-03-01T15:58:15","modified_gmt":"2023-03-01T20:58:15","slug":"76-rp-et-medias-sociaux-en-2022","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/02\/09\/76-rp-et-medias-sociaux-en-2022\/","title":{"rendered":"76- RP et m\u00e9dias sociaux en 2022"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2796\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10085-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/47398618\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-9%2F267d0d04-fa5a-2a84-693f-0f6c4df3a3ff.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/47398618\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-9%2F267d0d04-fa5a-2a84-693f-0f6c4df3a3ff.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/47398618\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-9%2F267d0d04-fa5a-2a84-693f-0f6c4df3a3ff.mp3<\/a><\/audio><\/div><p>Nous le savons, les m\u00e9dias sociaux (MS) ont des impacts majeurs dans toutes les soci\u00e9t\u00e9s, dans tous les aspects de notre vie, et les relations publiques ne sont pas en reste. Elles doivent continuellement s\u2019adapter aux nouvelles r\u00e9alit\u00e9s qu\u2019apportent les m\u00e9dias sociaux :<\/p>\n<ol>\n<li>Les marques diffusent des informations en primeur sur leurs plateformes des m\u00e9dias sociaux sans nous informer. Il devient difficile d\u2019envoyer de communiquer des nouveaut\u00e9s aux journalistes,<\/li>\n<li>Les RP doivent \u00eatre constamment \u00e0 l\u2019\u00e9coute du discours qui a lieu sur les m\u00e9dias sociaux pour \u00e9viter les faux pas;<\/li>\n<li>La rapidit\u00e9 de diffusion sur les MS constitue un enjeu majeur pour les RP;<\/li>\n<li>Les MS influent sur le style de communication des RP, le ton et le choix des mots;<\/li>\n<li>Les RP doivent adapter la pr\u00e9sentation des produits (penser au discours sur les genres, masculin, f\u00e9minin, neutre, par exemple).<\/li>\n<\/ol>\n<p>Bonne nouvelle pour les relations publiques en 2022<\/p>\n<ol>\n<li>C\u2019est un service recherch\u00e9 en ligne (93 millions d\u2019entr\u00e9es sur GOOGLE en fran\u00e7ais et 913 millions en anglais);<\/li>\n<li>Les jeunes professionnels du marketing num\u00e9rique d\u00e9couvrent que les RP repr\u00e9sentent la partie organique de tout bon plan de communication;<\/li>\n<li>Rien ne vaut un article d\u2019un grand m\u00e9dia pour faire d\u00e9couvrir un dirigeant, une entreprise ou un service;<\/li>\n<li>En 2022, la t\u00e9l\u00e9vision demeure la reine des m\u00e9dias.<\/li>\n<\/ol>\n<p>Oui, TIKTOK aura encore plus d\u2019importance du c\u00f4t\u00e9 des m\u00e9dias sociaux en 2022 et nous en tenons compte dans nos plans strat\u00e9giques, car rien ne vaut un contenu de qualit\u00e9 bien ficel\u00e9 pour capter l\u2019attention de vos clients potentiels.<\/p>\n<p>Tout le monde n\u2019est pas en ligne tout le temps.<\/p>\n<p>Les RP nous permettent aussi de rejoindre, encore aujourd\u2019hui, ceux qui ne sont pas connect\u00e9s sur Internet en permanence, notamment les 40 ans et plus, dont une large partie consulte toujours les m\u00e9dias traditionnels.<\/p>\n<p>En r\u00e9sum\u00e9, 2022 sera pour nous une ann\u00e9e puissante o\u00f9 nous continuerons de combiner les RP aux m\u00e9dias sociaux.<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation :<\/p>\n<p><a href=\"https:\/\/calendly.com\/natapr\/30-minutes-zoom?month=2021-12\">Consultation gratuite<\/a><\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p>Pour en savoir plus :<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">NATA PR Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">NATA PR SCHOOL Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">NATA PR FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/779709\/admin\/\">NATA PR LINKEDIN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous le savons, les m\u00e9dias sociaux (MS) ont des impacts majeurs dans toutes les soci\u00e9t\u00e9s, dans tous les aspects de notre vie, et les relations publiques ne sont pas en reste. Elles doivent continuellement s\u2019adapter aux nouvelles r\u00e9alit\u00e9s qu\u2019apportent les m\u00e9dias sociaux : Les marques diffusent des informations en primeur sur leurs plateformes des m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>76- RP et m\u00e9dias sociaux en 2022 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/02\/09\/76-rp-et-medias-sociaux-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"76- RP et m\u00e9dias sociaux en 2022 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous le savons, les m\u00e9dias sociaux (MS) ont des impacts majeurs dans toutes les soci\u00e9t\u00e9s, dans tous les aspects de notre vie, et les relations publiques ne sont pas en reste. 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