{"id":10081,"date":"2022-03-09T06:00:00","date_gmt":"2022-03-09T11:00:00","guid":{"rendered":"http:\/\/5fa539e1-4b23-42eb-9693-f019caab75bb"},"modified":"2023-03-01T15:55:09","modified_gmt":"2023-03-01T20:55:09","slug":"80-balmain-reinventer-les-codes-dune-marque","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/03\/09\/80-balmain-reinventer-les-codes-dune-marque\/","title":{"rendered":"80- Balmain: r\u00e9inventer les codes d\u2019une marque"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5582\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10081-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/48767601\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-9%2F569c0911-e450-b932-7aaf-19d9fb26c8dd.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/48767601\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-9%2F569c0911-e450-b932-7aaf-19d9fb26c8dd.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/48767601\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-9%2F569c0911-e450-b932-7aaf-19d9fb26c8dd.mp3<\/a><\/audio><\/div><p>Pour ce 80e\u00e9pisode, je re\u00e7ois \u00e0 nouveau <strong>Andy Th\u00ea-Anh<\/strong>, un styliste, cr\u00e9ateur de mode que je vous ai pr\u00e9sent\u00e9 dans l\u2019\u00e9pisode 70 o\u00f9 nous avons analys\u00e9 les succ\u00e8s de la marque Lululemon.<\/p>\n<p>Bonjour Andy, et merci d\u2019avoir accept\u00e9 mon invitation pour discuter de la marque Balmain.<\/p>\n<p>Le documentaire NETFLIX de 2021, que nous avons tous les deux visionn\u00e9, est tr\u00e8s r\u00e9v\u00e9lateur et nous pr\u00e9sente le jeune prodige et directeur cr\u00e9atif de Balmain, Olivier Rousteing, alors qu&rsquo;il donne vie \u00e0 ses cr\u00e9ations audacieuses et part \u00e0 la recherche de ses origines.<\/p>\n<p>On dit que, depuis son arriv\u00e9e \u00e0 la direction de la maison Balmain en 2011, les ventes ont \u00e9t\u00e9 multipli\u00e9es par six et que le chiffre d\u2019affaires de la collection pour homme a augment\u00e9 de 40 %.<\/p>\n<ul>\n<li>Selon ton analyse, comment ce jeune directeur a-t-il r\u00e9ussi un tel tour de force?<\/li>\n<li>Il semble avoir tiss\u00e9 des liens d\u2019amiti\u00e9 avec des grandes vedettes internationales telles que Kim Kardashian, Jennifer Lopez, Rihanna, Justin Bieber, et bien d\u2019autres. Gr\u00e2ce \u00e0 ces personnalit\u00e9s, Balmain est devenue la premi\u00e8re marque \u00e0 d\u00e9passer le million d\u2019admirateurs sur Instagram, la barre des 11 millions ayant m\u00eame \u00e9t\u00e9 franchie.<\/li>\n<li>Comment apporte-t-on de nouveaux codes \u00e0 une marque aussi traditionnelle selon toi?<\/li>\n<li>Crois-tu \u00e0 un essoufflement possible au bout de neuf ans?<\/li>\n<li>Dans ce documentaire, nous suivons Olivier dans sa qu\u00eate pour retrouver ses parents biologiques. Il semble vouloir savoir d\u2019o\u00f9 il vient pour aller de l\u2019avant. Que penses-tu de sa qu\u00eate, toi qui est d\u2019origine vietnamienne et vit en Am\u00e9rique depuis si longtemps?<\/li>\n<li>Crois-tu que conna\u00eetre ses origines constitue un avantage dans le monde de la cr\u00e9ation?<\/li>\n<\/ul>\n<p>BALMAIN : WONDER BOY<\/p>\n<p><a href=\"https:\/\/www.netflix.com\/ca\/title\/81325861\">https:\/\/www.netflix.com\/ca\/title\/81325861<\/a><\/p>\n<p>O\u00f9 trouver Andy Th\u00ea-Anh:<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/andy-the-anh-fashiondesigndirector\/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQTxNUBcwgYjSaMj40dla7IuTATCRLBR9Q\">LINKEDIN<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/andytheanh\/?hl=en\">INSTAGRAM<\/a><\/p>\n<p>Inscrivez-vous sur nos listes : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a>.<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Pour en savoir plus :<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">NATA PR Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">NATA PR SCHOOL Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">NATA PR FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/779709\/admin\/\">NATA PR LINKEDIN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour ce 80e\u00e9pisode, je re\u00e7ois \u00e0 nouveau Andy Th\u00ea-Anh, un styliste, cr\u00e9ateur de mode que je vous ai pr\u00e9sent\u00e9 dans l\u2019\u00e9pisode 70 o\u00f9 nous avons analys\u00e9 les succ\u00e8s de la marque Lululemon. Bonjour Andy, et merci d\u2019avoir accept\u00e9 mon invitation pour discuter de la marque Balmain. Le documentaire NETFLIX de 2021, que nous avons tous [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>80- Balmain: r\u00e9inventer les codes d\u2019une marque - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/03\/09\/80-balmain-reinventer-les-codes-dune-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"80- Balmain: r\u00e9inventer les codes d\u2019une marque - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Pour ce 80e\u00e9pisode, je re\u00e7ois \u00e0 nouveau Andy Th\u00ea-Anh, un styliste, cr\u00e9ateur de mode que je vous ai pr\u00e9sent\u00e9 dans l\u2019\u00e9pisode 70 o\u00f9 nous avons analys\u00e9 les succ\u00e8s de la marque Lululemon. Bonjour Andy, et merci d\u2019avoir accept\u00e9 mon invitation pour discuter de la marque Balmain. 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