{"id":10079,"date":"2022-03-23T06:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"http:\/\/b36caf68-43b1-4711-b846-27e5aadbb39f"},"modified":"2023-03-01T15:53:38","modified_gmt":"2023-03-01T20:53:38","slug":"82-la-difference-entre-les-rp-le-marketing-et-la-publicite","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/03\/23\/82-la-difference-entre-les-rp-le-marketing-et-la-publicite\/","title":{"rendered":"82- La diff\u00e9rence entre les RP, le marketing et la publicit\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5383\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10079-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49461666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-23%2Fbf15fcc4-0557-5ffd-0e9f-3db47a6583b0.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49461666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-23%2Fbf15fcc4-0557-5ffd-0e9f-3db47a6583b0.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49461666\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-23%2Fbf15fcc4-0557-5ffd-0e9f-3db47a6583b0.mp3<\/a><\/audio><\/div><p>En tout premier lieu, il est bon de pr\u00e9ciser que le marketing englobe les RP et la publicit\u00e9. Disons que le marketing est le parapluie qui abrite g\u00e9n\u00e9ralement cinq axes, \u00e0 savoir les 5 P (en anglais) :<\/p>\n<ol>\n<li>Product \u2013 d\u00e9finition et description du produit<\/li>\n<li>Price \u2013 fixation du prix<\/li>\n<li>People \u2013 cible vis\u00e9, y compris les \u00e9quipes de vente et le service \u00e0 la client\u00e8le<\/li>\n<li>Place \u2013 r\u00e9seau de vente, distribution (lieux de vente du produit)<\/li>\n<li>Promotion \u2013 moyens : publicit\u00e9, RP, m\u00e9dias sociaux, etc.<\/li>\n<\/ol>\n<p>Le 5 P s\u2019appelle aussi le <em>mix marketing<\/em>. Certaines PME se concentrent sur le mix de 4 P, surtout lorsqu\u2019elles ne vendent pas directement au consommateur.<\/p>\n<ol>\n<li>Product \u2013 d\u00e9finition et description du produit<\/li>\n<li>Price \u2013 fixation du prix<\/li>\n<li>Place \u2013 lieux de vente du produit<\/li>\n<li>Promotion \u2013 moyens : publicit\u00e9, RP, m\u00e9dias sociaux, etc.<\/li>\n<\/ol>\n<p>Quant au mix 7, il concerne souvent des entreprises qui se sp\u00e9cialisent dans la vente rapide, la liquidation de stocks par exemple.<\/p>\n<p>Aux 5 P s\u2019ajoutent les deux notions suivantes :<\/p>\n<ol>\n<li>Processus : de la mise en place en passant par la prospection du client jusqu\u2019\u00e0 la vente du produit<\/li>\n<li>Preuve physique : utilisation de t\u00e9moignages confirmant l\u2019efficacit\u00e9 et la qualit\u00e9 d\u2019un produit<\/li>\n<\/ol>\n<p>\u00c9videmment, on peut \u00e9galement classer le Processus sous PLACE et la Preuve physique sous PROMOTION<\/p>\n<p><strong>Connaissez-vous le marketing d\u2019attraction?<\/strong><\/p>\n<p>Pour nous, le <u>marketing d\u2019attraction<\/u>(<a href=\"https:\/\/www.webanyone.net\/inbound-marketing\/\"><em>inbound marketing<\/em><\/a>) fait bel et bien parti du mix marketing. Visant \u00e0 cr\u00e9er des contenus pour attirer les visiteurs sur votre site Internet, cette strat\u00e9gie pourrait parfaitement s\u2019int\u00e9grer au P de Promotion.<\/p>\n<p>Cette strat\u00e9gie, propos\u00e9e par des agences de marketing num\u00e9rique (agence Web), consiste \u00e0 \u00e9laborer des pages de renvoi (<em>landing pages<\/em>), qui pr\u00e9sentent aux clients potentiels des services ou des produits. Chacune de ces pages contient g\u00e9n\u00e9ralement un appel \u00e0 l\u2019action tel que :<\/p>\n<ul>\n<li>l\u2019inscription \u00e0 une infolettre pour recevoir un fichier PDF gratuitement;<\/li>\n<li>l\u2019achat d\u2019un produit dans un d\u00e9lai limit\u00e9 dans certains cas;<\/li>\n<li>la demande d\u2019\u00eatre rappel\u00e9 pour essayer une solution.<\/li>\n<\/ul>\n<p>Les possibilit\u00e9s sont ici infinies et vous avez peut-\u00eatre d\u00e9j\u00e0 constat\u00e9 que chaque agence num\u00e9rique poss\u00e8de sa propre strat\u00e9gie d\u2019attraction. Je trouve cet aspect du marketing en ligne fascinant, car il est possible de tester, avec de tr\u00e8s petits budgets, des strat\u00e9gies de ce type.<\/p>\n<p>J\u2019y reviendrai certainement plus en d\u00e9tail dans un prochain balado.<\/p>\n<p>J\u2019esp\u00e8re que cet \u00e9pisode vous a plu et que cette pause RP\/marketing stimule votre cr\u00e9ativit\u00e9.<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p><u>Pour en savoir plus :<\/u><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">NATA PR Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">NATA PR SCHOOL Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">NATA PR FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/779709\/admin\/\">NATA PR LINKEDIN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tout premier lieu, il est bon de pr\u00e9ciser que le marketing englobe les RP et la publicit\u00e9. Disons que le marketing est le parapluie qui abrite g\u00e9n\u00e9ralement cinq axes, \u00e0 savoir les 5 P (en anglais) : Product \u2013 d\u00e9finition et description du produit Price \u2013 fixation du prix People \u2013 cible vis\u00e9, y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>82- La diff\u00e9rence entre les RP, le marketing et la publicit\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/03\/23\/82-la-difference-entre-les-rp-le-marketing-et-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"82- La diff\u00e9rence entre les RP, le marketing et la publicit\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"En tout premier lieu, il est bon de pr\u00e9ciser que le marketing englobe les RP et la publicit\u00e9. 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