{"id":10078,"date":"2022-03-30T06:00:00","date_gmt":"2022-03-30T10:00:00","guid":{"rendered":"http:\/\/b2eaa71f-a915-4514-a2dd-b1688bb292e8"},"modified":"2023-03-01T15:52:45","modified_gmt":"2023-03-01T20:52:45","slug":"83-se-faire-connaitre-grace-aux-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/03\/30\/83-se-faire-connaitre-grace-aux-relations-publiques\/","title":{"rendered":"83- Se faire conna\u00eetre gr\u00e2ce aux relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2169\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10078-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49822433\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-30%2F70b29548-efe2-60f4-dc61-ec6966efddba.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49822433\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-30%2F70b29548-efe2-60f4-dc61-ec6966efddba.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/49822433\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-30%2F70b29548-efe2-60f4-dc61-ec6966efddba.mp3<\/a><\/audio><\/div><p>Les marques qui ont r\u00e9ussi \u00e0 se faire conna\u00eetre de leurs client\u00e8les cibles ont toutes, \u00e0 un moment ou un autre de leur \u00e9volution, utilis\u00e9 ces deux strat\u00e9gies de relations publiques.<\/p>\n<ol>\n<li><strong>Raconter son histoire<\/strong><\/li>\n<\/ol>\n<p>Les fondateurs ou les dirigeants ont choisi de toucher leurs clients potentiels en racontant leur histoire des milliers de fois \u00e0 des journalistes et des influenceurs.<\/p>\n<ol>\n<li><strong>Recourir \u00e0 un ambassadeur, un porte-parole ou une \u00e9g\u00e9rie<\/strong><\/li>\n<\/ol>\n<p>Cette strat\u00e9gie peut \u00eatre suivie en parall\u00e8le de la premi\u00e8re. Raconter son histoire et avoir des ambassadeurs peut \u00eatre tr\u00e8s pertinent. Cependant, si le cr\u00e9ateur de l\u2019entreprise n\u2019est pas connu ou n\u2019est plus de ce monde, la marque a tout int\u00e9r\u00eat \u00e0 s\u2019associer \u00e0 des personnalit\u00e9s et\/ou des influenceurs. Cette strat\u00e9gie permet aux marques de se rendre visibles dans les m\u00e9dias traditionnels et les m\u00e9dias sociaux.<\/p>\n<p>Se faire conna\u00eetre est pr\u00e9cis\u00e9ment ce que nous enseignons \u00e0 la NATA PR SCHOOL. C\u2019est aussi l\u2019expertise de l\u2019agence NATA PR dont profitent nos clients qui souhaitent utiliser cet outil puissant que sont les relations publiques, lorsqu\u2019elles sont combin\u00e9es aux m\u00e9dias sociaux.<\/p>\n<p>Raconter son histoire et s\u2019associer \u00e0 des ambassadeurs constituent les deux strat\u00e9gies les plus courantes. Elles sont utilis\u00e9es sans doute depuis les d\u00e9buts de l\u2019histoire du commerce. Marie-Antoinette par exemple est un personnage, une \u00e9g\u00e9rie historique qui nous vient en t\u00eate pour illustrer la deuxi\u00e8me strat\u00e9gie. Elle est d\u2019ailleurs pass\u00e9e \u00e0 l\u2019histoire pour avoir \u00e9t\u00e9 une ambassadrice avant l\u2019heure de la mode de son \u00e9poque. Les cr\u00e9ateurs de parfums, les joailliers et les chapeliers se ruaient \u00e0 la cour pour lui offrir leurs produits et leurs services. Imaginez comment ces marchands pouvaient ensuite d\u00e9velopper leur client\u00e8le en mentionnant que la reine avait adopt\u00e9 leurs nouveaux chapeaux, leurs \u00e9toffes ou leurs diamants.<\/p>\n<p>Les grandes marques, aujourd\u2019hui, recrutent des vedettes, des artistes, des athl\u00e8tes ou des personnalit\u00e9s du Web pour faire conna\u00eetre leur marque, \u00e0 l\u2019instar des Chanel de ce monde qui leur offrent souvent de s\u2019associer \u00e0 leurs produits, moyennant r\u00e9mun\u00e9ration. Cette strat\u00e9gie ram\u00e8ne au-devant de la sc\u00e8ne des marques qui ne sont pas n\u00e9es hier, notamment Chanel No 5 qui, depuis cette fameuse citation de Marylin Monroe : \u00ab Au lit, je ne porte que mon Chanel No 5 \u00bb, ne cesse de renouveler son image gr\u00e2ce \u00e0 de nouvelles \u00e9g\u00e9ries. Cet exemple illustre parfaitement la strat\u00e9gie de l\u2019\u00e9g\u00e9rie. Plus pr\u00e8s de nous, Billie Eilish, jeune chanteuse prodige issue du Web qui est devenue la nouvelle voix du dernier James Bond (Pas le temps de mourir), permet de renouveler le public du mythique agent 007. Elle fait \u00e9galement la couverture du magazine britannique Vogue et figure parmi les invit\u00e9s du Met Gala. Tous ces \u00e9v\u00e8nements visent \u00e0 faire parler de leurs marques, de leurs produits ou de leur bonne cause.<\/p>\n<p>En d\u00e9mocratisant ces associations, le Web permet \u00e0 de nouvelles marques de faire parler d\u2019elles et de se faire conna\u00eetre en s\u2019associant \u00e0 des influenceurs aujourd\u2019hui.<\/p>\n<p>Il est possible de raconter son histoire dans des communiqu\u00e9s, sur les m\u00e9dias sociaux. Il faut d\u2019abord r\u00e9pondre \u00e0 une simple question :<\/p>\n<p>Pourquoi parlerait-on de vous? Et c\u2019est justement la premi\u00e8re \u00e9tape du mod\u00e8le NATA PR. Tentez de d\u00e9finir ces \u00e9l\u00e9ments qui capteront l\u2019attention des journalistes et des influenceurs.<\/p>\n<p>Inscrivez-vous sur nos listes pour obtenir toute information pertinente : <a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><u>.<\/u><\/p>\n<p><u>Pour en savoir plus :<\/u><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/natapr_\/?hl=en\">NATA PR Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nataprschool\/?hl=en\">NATA PR SCHOOL Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/NATAPRMTL\">NATA PR FACEBOOK<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/779709\/admin\/\">NATA PR LINKEDIN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques qui ont r\u00e9ussi \u00e0 se faire conna\u00eetre de leurs client\u00e8les cibles ont toutes, \u00e0 un moment ou un autre de leur \u00e9volution, utilis\u00e9 ces deux strat\u00e9gies de relations publiques. Raconter son histoire Les fondateurs ou les dirigeants ont choisi de toucher leurs clients potentiels en racontant leur histoire des milliers de fois \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>83- Se faire conna\u00eetre gr\u00e2ce aux relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/03\/30\/83-se-faire-connaitre-grace-aux-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"83- Se faire conna\u00eetre gr\u00e2ce aux relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Les marques qui ont r\u00e9ussi \u00e0 se faire conna\u00eetre de leurs client\u00e8les cibles ont toutes, \u00e0 un moment ou un autre de leur \u00e9volution, utilis\u00e9 ces deux strat\u00e9gies de relations publiques. 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