{"id":10073,"date":"2022-05-04T06:00:52","date_gmt":"2022-05-04T10:00:52","guid":{"rendered":"http:\/\/eb5f4819-6630-4bee-a029-ea880e273113"},"modified":"2023-03-01T15:46:51","modified_gmt":"2023-03-01T20:46:51","slug":"88-la-publicite-ne-remplace-pas-les-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/05\/04\/88-la-publicite-ne-remplace-pas-les-relations-publiques\/","title":{"rendered":"88- La publicit\u00e9 ne remplace pas les relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6246\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10073-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/51486480\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-4%2F3de643a1-3660-66ee-e681-979f9b9e2bf5.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/51486480\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-4%2F3de643a1-3660-66ee-e681-979f9b9e2bf5.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/51486480\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-4%2F3de643a1-3660-66ee-e681-979f9b9e2bf5.mp3<\/a><\/audio><\/div><p><strong>Nous entendons souvent de nouveaux clients nous dire : pourquoi perdre notre temps avec une campagne de relations publiques quand nous pouvons utiliser cet argent pour faire de la publicit\u00e9 Facebook \/ Instagram o\u00f9 il est possible de cibler nos clients potentiels de mani\u00e8re plus pr\u00e9cise ?<\/strong><\/p>\n<p>La r\u00e9ponse est tr\u00e8s simple, pour d\u00e9velopper une marque, construire une image de marque qui va durer dans le temps ce n\u2019est pas la publicit\u00e9 qui fera ce travail pour vous.<\/p>\n<p>\u00c9videmment, la publicit\u00e9 a son importance pour aider \u00e0 g\u00e9n\u00e9rer des revenus, mais ce n\u2019est pas ce qui vous rend s\u00e9duisant, attirant aux yeux de vos clients.<\/p>\n<p>Aujourd\u2019hui, rien de plus puissant que votre communaut\u00e9 et les articles qui parlent de vous en ligne ou dans les grands m\u00e9dias. Encore aujourd\u2019hui, rien ne vaut une interview t\u00e9l\u00e9 o\u00f9 un journaliste raconte votre histoire. Malgr\u00e9 les cotes d\u2019\u00e9coute qui sont d\u00e9croissantes.<\/p>\n<p>Votre notori\u00e9t\u00e9 sera d\u00e9cupl\u00e9e parce qu\u2019un interm\u00e9diaire parle de vous. Il en va de m\u00eame avec les influenceurs qui vous d\u00e9couvrent et qui, sans \u00eatre pay\u00e9s, parlent de vous \u00e0 leur communaut\u00e9. Surtout si les fans de cet influenceur sont tr\u00e8s engag\u00e9s. Ce sont les relations publiques qui vous apporteront cette cr\u00e9dibilit\u00e9.<\/p>\n<p>Penser \u00e0 des marques, telles Appel, Microsoft, Starbuck et m\u00eame Tesla : ces marques n\u2019auraient pu se construire sans l\u2019appui des m\u00e9dias. Le cas de Tesla ou d\u2019une marque telle Zara, ont &nbsp;peu recours \u00e0 des agences de relations publiques, mais elles savent comment faire parler d\u2019elles et n\u2019en utilisent pas moins les relations publiques \u00e0 leur avantage . Le cas d\u2019Elon Musk est cas de relations publiques assez simple \u00e0 comprendre, plus on parle de lui et plus Tesla rayonne aupr\u00e8s de ses clients potentiels.<\/p>\n<p>Tous ces g\u00e9ants nous donnent l\u2019impression que ces tribunes leurs sont r\u00e9serv\u00e9es. Mais c\u2019est ne pas bien conna\u00eetre la puissance des RP qui est accessible \u00e0 tous.<\/p>\n<p><strong>Les relations publiques efficaces pour \u00ab booster \u00bb votre SEO.<\/strong><\/p>\n<p>Votre SEO sera directement influenc\u00e9 gr\u00e2ce aux articles, interviews diffus\u00e9s sur vous, tout comme votre blogue ou votre podcast. C\u2019est cette combinaison qui est la recette magique que connaissent tr\u00e8s bien toutes les grandes marques qui ont des budgets cons\u00e9quents et peuvent travailler avec plusieurs agences et plusieurs experts.<\/p>\n<p>Mais ce qui est formidable aujourd\u2019hui, c\u2019est qu\u2019il est possible \u00e0 tout un chacun de poser les m\u00eames gestes gr\u00e2ce au Web. Vous pouvez vous constituer votre liste de presse tr\u00e8s cibl\u00e9e avec moins de 100 contacts et r\u00e9ussir \u00e0 faire parler de vous et augmenter consid\u00e9rablement votre SEO.<\/p>\n<p>Et oui, c\u2019est ce que je vous enseigne \u00e0 la NATA PR SCHOOL : comment combiner vos RP \u00e0 vos m\u00e9dias sociaux.<\/p>\n<p>Encore une fois, ce n\u2019est pas la publicit\u00e9 qui vous apportera cette notori\u00e9t\u00e9. Mais \u00e9videmment, rien de mieux que de combiner campagnes publicitaires et relations publiques. Si vos budgets sont restreints et que vous d\u00e9butez alors, relations publiques et m\u00e9dias sociaux deviendront vos meilleurs alli\u00e9s.<\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactique de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous entendons souvent de nouveaux clients nous dire : pourquoi perdre notre temps avec une campagne de relations publiques quand nous pouvons utiliser cet argent pour faire de la publicit\u00e9 Facebook \/ Instagram o\u00f9 il est possible de cibler nos clients potentiels de mani\u00e8re plus pr\u00e9cise ? La r\u00e9ponse est tr\u00e8s simple, pour d\u00e9velopper une [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>88- La publicit\u00e9 ne remplace pas les relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/05\/04\/88-la-publicite-ne-remplace-pas-les-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"88- La publicit\u00e9 ne remplace pas les relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous entendons souvent de nouveaux clients nous dire : pourquoi perdre notre temps avec une campagne de relations publiques quand nous pouvons utiliser cet argent pour faire de la publicit\u00e9 Facebook \/ Instagram o\u00f9 il est possible de cibler nos clients potentiels de mani\u00e8re plus pr\u00e9cise ? 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