{"id":10068,"date":"2022-06-08T06:00:30","date_gmt":"2022-06-08T10:00:30","guid":{"rendered":"http:\/\/5ab896b5-8d88-449d-8a6e-4f42207a3460"},"modified":"2023-03-01T15:42:01","modified_gmt":"2023-03-01T20:42:01","slug":"93-les-relations-publiques-pour-la-credibilite","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/06\/08\/93-les-relations-publiques-pour-la-credibilite\/","title":{"rendered":"93- Les relations publiques pour la cr\u00e9dibilit\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8465\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10068-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53166779\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-7%2F2ee8b48e-edea-d1f8-5988-bf39b2a9e709.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53166779\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-7%2F2ee8b48e-edea-d1f8-5988-bf39b2a9e709.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53166779\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-7%2F2ee8b48e-edea-d1f8-5988-bf39b2a9e709.mp3<\/a><\/audio><\/div><p><strong>Qu\u2019est-ce qui vous traverse l\u2019esprit lorsqu\u2019une publicit\u00e9 capte votre attention?<\/strong><\/p>\n<p>Si vous \u00eates comme moi, vous vous demandez sans doute si on tente de vous rouler dans la farine \u00e0 grands coups de slogans :<\/p>\n<p>\u2022 Achetez maintenant et \u00e9conomisez!<\/p>\n<p>\u2022 Nous payons les taxes pour vous!<\/p>\n<p>\u2022 Achetez notre produit et recevez gratuitement ceci<\/p>\n<p>Comment d\u00e9penser de l\u2019argent peut-il nous faire \u00e9conomiser, je vous le demande?<\/p>\n<p>Si un produit propos\u00e9 dans une publicit\u00e9 m\u2019interpelle et que je ne le connais pas, je me demande pourquoi je n\u2019ai rien lu sur le sujet. J\u2019ai alors des doutes sur la qualit\u00e9 et la pertinence de ce que l\u2019on tente de me vendre.<\/p>\n<p>Vous voyez un peu o\u00f9 je veux en venir? Oui, les relations publiques jouent ici un r\u00f4le de premier plan lorsqu\u2019il est temps de faire d\u00e9couvrir une nouvelle voiture, un nouveau bateau, un nouveau meuble, une nouvelle application Web \u00e0 des journalistes sp\u00e9cialis\u00e9s, par exemple.<\/p>\n<p>Quels sont les gestes que vous posez lorsque vous \u00eates sur le point d\u2019acheter un bien d\u2019une valeur importante?<\/p>\n<ol>\n<li>Vous effectuez des recherches sur Google.<\/li>\n<li>Vous lisez des articles ind\u00e9pendants r\u00e9dig\u00e9s par des experts, souvent des journalistes du secteur.<\/li>\n<li>Vous consultez ensuite des listes pour y trouver des commentaires de clients (Trip Advisor, par exemple).<\/li>\n<li>Le bien a-t-il \u00e9t\u00e9 prim\u00e9, a-t-il remport\u00e9 un prix?<\/li>\n<\/ol>\n<p>Antoine Bolduc, un de nos \u00e9tudiants de la NATA PR SCHOOL, a vu sa cr\u00e9dibilit\u00e9 augmenter de mani\u00e8re exponentielle apr\u00e8s une entrevue \u00e0 la t\u00e9l\u00e9. \u00ab Je suis devenu cr\u00e9dible dans le domaine du plein air, non pas que ma d\u00e9marche n\u2019\u00e9tait pas s\u00e9rieuse \u00e0 la base, mais le fait qu\u2019un journaliste me donne la parole et m\u2019interviewe a tout chang\u00e9 dans le sens positif \u00e9videmment. \u00bb<\/p>\n<p>Si vous avez envie d\u2019en savoir plus sur l\u2019exp\u00e9rience d\u2019Antoine \u00e0 la NATA PR SCHOOL, je vous invite \u00e0 \u00e9couter l\u2019\u00e9pisode no86.<\/p>\n<p>Rappelez-vous que la publicit\u00e9 ne remplace jamais les relations publiques et que c\u2019est gr\u00e2ce \u00e0 ces derni\u00e8res qu\u2019un dirigeant d\u00e9veloppera son statut d\u2019expert et qu\u2019il sera reconnu comme tel par le public et les consommateurs recherch\u00e9s.<\/p>\n<p>Rien ne nous emp\u00eache, \u00e0 plus petite \u00e9chelle bien entendu, d\u2019utiliser cette formule du succ\u00e8s de Tesla sans \u00eatre un provocateur :<\/p>\n<ol>\n<li>D\u00e9finissez les sujets sur lesquels vous pouvez vous exprimer (l\u2019inflation, les meilleurs moyens de r\u00e9duire votre facture d\u2019\u00e9picerie, de chauffage, etc.).<\/li>\n<li>Recherchez les journalistes qui sont int\u00e9ress\u00e9s et \u00e9crivent sur le sujet.<\/li>\n<li>R\u00e9digez un bref communiqu\u00e9 en mettant de l\u2019avant les cinq moyens que vous avez identifi\u00e9s pour r\u00e9duire la facture de chauffage.<\/li>\n<li>Envoyez votre communiqu\u00e9 aux m\u00e9dias vis\u00e9s.<\/li>\n<\/ol>\n<p>Rien ne sert de courir derri\u00e8re la qu\u00eate de la notori\u00e9t\u00e9, il faut cependant communiquer des informations pertinentes au bon moment, raconter votre histoire aux bons journalistes et influenceurs qui seront int\u00e9ress\u00e9s par ce que vous proposez.<\/p>\n<p>C\u2019est ici qu\u2019une agence de relations publiques peut vous aider \u00e0 d\u00e9velopper une strat\u00e9gie m\u00e9dia intelligente, pertinente et efficace. Si vous souhaitez explorer les relations publiques par vous-m\u00eame, vous \u00eates au bon endroit, c\u2019est ce que nous proposons \u00e0 la NATA PR SCHOOL.<\/p>\n<p>J\u2019esp\u00e8re que cette petite pause relations publiques vous a plu et vous inspire.<\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactiques de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p>www.natapr.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qui vous traverse l\u2019esprit lorsqu\u2019une publicit\u00e9 capte votre attention? Si vous \u00eates comme moi, vous vous demandez sans doute si on tente de vous rouler dans la farine \u00e0 grands coups de slogans : \u2022 Achetez maintenant et \u00e9conomisez! \u2022 Nous payons les taxes pour vous! \u2022 Achetez notre produit et recevez gratuitement ceci [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>93- Les relations publiques pour la cr\u00e9dibilit\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/06\/08\/93-les-relations-publiques-pour-la-credibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"93- Les relations publiques pour la cr\u00e9dibilit\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est-ce qui vous traverse l\u2019esprit lorsqu\u2019une publicit\u00e9 capte votre attention? 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