{"id":10067,"date":"2022-06-15T06:00:12","date_gmt":"2022-06-15T10:00:12","guid":{"rendered":"http:\/\/ac3ccb7d-3710-4689-9af7-5319f8e157c3"},"modified":"2023-03-01T15:41:14","modified_gmt":"2023-03-01T20:41:14","slug":"94-les-relations-publiques-et-internet","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/","title":{"rendered":"94- Les relations publiques et Internet"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8088\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10067-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53484762\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-14%2F4fb18a7f-7fee-5436-5080-b944bb1870d9.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53484762\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-14%2F4fb18a7f-7fee-5436-5080-b944bb1870d9.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/53484762\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-14%2F4fb18a7f-7fee-5436-5080-b944bb1870d9.mp3<\/a><\/audio><\/div><p>Nous le savons, l\u2019impact du Web est immense, et rares sont les secteurs qui n\u2019ont pas \u00e9t\u00e9 touch\u00e9s par cette r\u00e9volution num\u00e9rique.<\/p>\n<p>Si l\u2019on pense \u00e0 la musique qui s\u2019\u00e9coute en continu et s\u2019ach\u00e8te en format num\u00e9rique et \u00e0 toutes les plateformes type Netflix qui proposent des contenus \u00e0 \u00e9couter sur demande et aussi souvent que vous le souhaitez, on r\u00e9alise \u00e0 quel point tout est d\u00e9mat\u00e9rialis\u00e9 et num\u00e9ris\u00e9.<\/p>\n<p>Du c\u00f4t\u00e9 des m\u00e9dias, l\u2019impact a \u00e9t\u00e9 immense et certains pays comme *l\u2019Australie commencent \u00e0 peine \u00e0 l\u00e9gif\u00e9rer les GAFA (Google, Amazon, Facebook et Apple) en leur imposant un partage des revenus publicitaires, des redevances sur les contenus des m\u00e9dias qui sont relay\u00e9s sur Google par exemple. Il va sans dire que les changements sont profonds du c\u00f4t\u00e9 de la presse traditionnelle. Heureusement, le virage Web s\u2019est fait pour bon nombre d\u2019entre eux et plusieurs journaux ont compl\u00e8tement cess\u00e9 d\u2019imprimer sur papier, puisqu\u2019il est possible de les lire en ligne, sur tablette ou ordinateur.<\/p>\n<p>Les relations publiques ont aussi d\u00fb s\u2019adapter. Je trouve fascinant de remonter dans le temps alors que plusieurs marques croyaient, il y a quelques ann\u00e9es, que le Web, les m\u00e9dias sociaux et les publicit\u00e9s Facebook allaient remplacer les relations publiques.<\/p>\n<p>Au moment o\u00f9 Instagram avait de plus en plus d\u2019influence, certains de nos clients ont choisi de reprendre leur enveloppe budg\u00e9taire attribu\u00e9e aux RP pour l\u2019affecter aux m\u00e9dias sociaux, croyant que les RP allaient mourir de leur belle mort.<\/p>\n<p>Eh bien, ce n\u2019est pas ce qui s\u2019est pass\u00e9. Bien au contraire! \u00a0Les RP sont plus pertinentes que jamais. Certains de nos anciens clients sont revenus vers nous juste avant la pand\u00e9mie et, apr\u00e8s seulement quelques semaines, leur \u00e9quipe de marketing num\u00e9rique n\u2019en revenait pas de voir leur r\u00e9f\u00e9rencement naturel augmenter \u00e0 vue d\u2019\u0153il, lequel a litt\u00e9ralement explos\u00e9 pendant la pand\u00e9mie puisque les grands joueurs avaient compl\u00e8tement cess\u00e9 de communiquer.<\/p>\n<p>Ceux qui ont fait le choix d\u2019\u00e9liminer les relations publiques de leur plan marketing s\u2019en mordent les doigts aujourd\u2019hui. Leurs concurrents, qui eux ont su conserver les RP, les ont largement d\u00e9pass\u00e9s, que ce soit en r\u00e9f\u00e9rencement sur le Web ou en notori\u00e9t\u00e9.<\/p>\n<p>Si vous \u00eates de ces marques et que nous n\u2019avez pas encore r\u00e9int\u00e9gr\u00e9 dans votre plan marketing les relations publiques, il est temps d\u2019agir.<\/p>\n<p>Les RP ne sont pas comme la publicit\u00e9 o\u00f9 vous choisissez vos m\u00e9dias selon votre client\u00e8le cible. Si le journal M\u00e9tro souhaite parler d\u2019une marque haut de gamme qui vient d\u2019ouvrir un spa au centre-ville, pourquoi s\u2019en priver? Il ne sera sans doute pas votre premier choix de m\u00e9dia pour un achat publicitaire, et le magazine ELLE sera sans doute plus appropri\u00e9.<\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactiques de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n<p>* <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1858141\/gafa-numeriques-lois-promesse-medias-revenus-publicites\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/ici.radio-canada.ca\/nouvelle\/1858141\/gafa-numeriques-lois-promesse-medias-revenus-publicites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous le savons, l\u2019impact du Web est immense, et rares sont les secteurs qui n\u2019ont pas \u00e9t\u00e9 touch\u00e9s par cette r\u00e9volution num\u00e9rique. Si l\u2019on pense \u00e0 la musique qui s\u2019\u00e9coute en continu et s\u2019ach\u00e8te en format num\u00e9rique et \u00e0 toutes les plateformes type Netflix qui proposent des contenus \u00e0 \u00e9couter sur demande et aussi souvent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>94- Les relations publiques et Internet - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"94- Les relations publiques et Internet - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Nous le savons, l\u2019impact du Web est immense, et rares sont les secteurs qui n\u2019ont pas \u00e9t\u00e9 touch\u00e9s par cette r\u00e9volution num\u00e9rique. Si l\u2019on pense \u00e0 la musique qui s\u2019\u00e9coute en continu et s\u2019ach\u00e8te en format num\u00e9rique et \u00e0 toutes les plateformes type Netflix qui proposent des contenus \u00e0 \u00e9couter sur demande et aussi souvent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T10:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:41:14+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"94- Les relations publiques et Internet\",\"datePublished\":\"2022-06-15T10:00:12+00:00\",\"dateModified\":\"2023-03-01T20:41:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\",\"name\":\"94- Les relations publiques et Internet - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2022-06-15T10:00:12+00:00\",\"dateModified\":\"2023-03-01T20:41:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"94- Les relations publiques et Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"94- Les relations publiques et Internet - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/","og_locale":"fr_FR","og_type":"article","og_title":"94- Les relations publiques et Internet - Nata PR","og_description":"Nous le savons, l\u2019impact du Web est immense, et rares sont les secteurs qui n\u2019ont pas \u00e9t\u00e9 touch\u00e9s par cette r\u00e9volution num\u00e9rique. Si l\u2019on pense \u00e0 la musique qui s\u2019\u00e9coute en continu et s\u2019ach\u00e8te en format num\u00e9rique et \u00e0 toutes les plateformes type Netflix qui proposent des contenus \u00e0 \u00e9couter sur demande et aussi souvent [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/","og_site_name":"Nata PR","article_published_time":"2022-06-15T10:00:12+00:00","article_modified_time":"2023-03-01T20:41:14+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"94- Les relations publiques et Internet","datePublished":"2022-06-15T10:00:12+00:00","dateModified":"2023-03-01T20:41:14+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/"},"wordCount":572,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/","url":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/","name":"94- Les relations publiques et Internet - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2022-06-15T10:00:12+00:00","dateModified":"2023-03-01T20:41:14+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2022\/06\/15\/94-les-relations-publiques-et-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"94- Les relations publiques et Internet"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10067"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10067"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10067\/revisions"}],"predecessor-version":[{"id":10441,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10067\/revisions\/10441"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}