{"id":10062,"date":"2022-07-20T06:05:25","date_gmt":"2022-07-20T10:05:25","guid":{"rendered":"http:\/\/93b5375c-9c54-49e9-bea0-4233c87237e9"},"modified":"2023-03-01T15:37:23","modified_gmt":"2023-03-01T20:37:23","slug":"99-les-relations-publiques-pour-la-perennite-des-marques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/07\/20\/99-les-relations-publiques-pour-la-perennite-des-marques\/","title":{"rendered":"99- Les relations publiques pour la p\u00e9rennit\u00e9 des marques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8781\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10062-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55064462\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-6-20%2F6c06ffd5-4210-7220-03f8-c6e9e73631e7.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55064462\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-6-20%2F6c06ffd5-4210-7220-03f8-c6e9e73631e7.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55064462\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-6-20%2F6c06ffd5-4210-7220-03f8-c6e9e73631e7.mp3<\/a><\/audio><\/div><p>Il nous arrive souvent d\u2019\u00eatre consult\u00e9s par des marques qui ont connu de grands succ\u00e8s de vente avant l\u2019arriv\u00e9e d\u2019Internet, mais qui ont peu communiqu\u00e9 et rarement racont\u00e9 leur histoire. Des marques superbes ayant parfois 30 ans, 40 ans d\u2019existence, voire plus. Plusieurs d\u2019entre elles n\u2019ont m\u00eame jamais utilis\u00e9 la force des relations publiques.<\/p>\n<p>Elles viennent vers nous quand :<\/p>\n<ol>\n<li>une \tnouvelle marque est en train de prendre de l\u2019espace tablette<\/li>\n<li>la \tnouvelle marque grignote leurs parts de march\u00e9<\/li>\n<li>la \tnouvelle marque, bien que plus r\u00e9cente, est davantage connue du \tgrand public<\/li>\n<\/ol>\n<p>Ces marques, sans r\u00e9el service de marketing, recrutent pour avoir un expert \u00e0 l\u2019interne qui va souvent leur recommander de retenir les services d\u2019agences pour la publicit\u00e9 et les relations publiques. Comme vous vous en doutez, les investissements sont consid\u00e9rables. Bien qu\u2019elles y soient pr\u00e9par\u00e9es, elles rebroussent souvent chemin apr\u00e8s une ann\u00e9e ou deux de travail avec des agences ou m\u00eame avec leur directeur de marketing.<\/p>\n<p>Le rattrapage est tellement important qu\u2019elles ne sont pas pr\u00eates \u00e0 investir dans leur marque \u00e0 ce point. Il faut les comprendre, elles ont exist\u00e9 toutes ces ann\u00e9es sans avoir \u00e0 d\u00e9ployer d\u2019efforts pour se faire conna\u00eetre du grand public. Pourquoi et comment? Plusieurs d\u2019entre elles \u00e9taient pratiquement seules sur leur march\u00e9.<\/p>\n<p>Aujourd\u2019hui rares sont ces niches. Je peux vous assurer que ces marques qui n\u2019investissent pas dans les relations publiques, les m\u00e9dias sociaux et le marketing dispara\u00eetront.<\/p>\n<p>Les relations publiques sont un outil par excellence pour assurer la p\u00e9rennit\u00e9 des marques.<\/p>\n<p>Int\u00e9grer les communications \u00e0 votre plan marketing s\u2019av\u00e8re vital, tout simplement. Comme dirait mon partenaire, encore faut-il que les marques aient un plan marketing.<\/p>\n<p>Les RP vous permettent de garder le lien privil\u00e9gi\u00e9 que vous avez avec vos clients actuels et d\u2019aller s\u00e9duire ceux qui ne vous connaissent pas encore. J\u2019ai souvent parl\u00e9 des grandes marques de luxe, les fameuses \u00ab unstoppable \u00bb que sont les Gucci, Burberry, Dior, Saint Laurent, Chanel, Balmain qui r\u00e9ussissent \u00e0 briller. Toutes ont un plan de relations publiques qu\u2019elles adaptent au fil des ans pour demeurer visibles.<\/p>\n<p>J\u2019esp\u00e8re que cette petite pause relations publiques vous a plu et vous inspire.<\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactiques de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nous arrive souvent d\u2019\u00eatre consult\u00e9s par des marques qui ont connu de grands succ\u00e8s de vente avant l\u2019arriv\u00e9e d\u2019Internet, mais qui ont peu communiqu\u00e9 et rarement racont\u00e9 leur histoire. Des marques superbes ayant parfois 30 ans, 40 ans d\u2019existence, voire plus. Plusieurs d\u2019entre elles n\u2019ont m\u00eame jamais utilis\u00e9 la force des relations publiques. Elles [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>99- Les relations publiques pour la p\u00e9rennit\u00e9 des marques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/07\/20\/99-les-relations-publiques-pour-la-perennite-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"99- Les relations publiques pour la p\u00e9rennit\u00e9 des marques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Il nous arrive souvent d\u2019\u00eatre consult\u00e9s par des marques qui ont connu de grands succ\u00e8s de vente avant l\u2019arriv\u00e9e d\u2019Internet, mais qui ont peu communiqu\u00e9 et rarement racont\u00e9 leur histoire. 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