{"id":10060,"date":"2022-08-03T05:55:00","date_gmt":"2022-08-03T09:55:00","guid":{"rendered":"http:\/\/1b26e451-d45e-4288-a56d-4549b61993c3"},"modified":"2023-03-01T15:35:49","modified_gmt":"2023-03-01T20:35:49","slug":"101-les-relations-publiques-6-cles-pour-savoir-quand-les-utiliser","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/08\/03\/101-les-relations-publiques-6-cles-pour-savoir-quand-les-utiliser\/","title":{"rendered":"101- Les relations publiques : 6 cl\u00e9s pour savoir quand les utiliser"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5667\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10060-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55665950\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-3%2F4f23c3c6-cc17-8ccf-9abb-792e02a1d441.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55665950\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-3%2F4f23c3c6-cc17-8ccf-9abb-792e02a1d441.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/55665950\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-3%2F4f23c3c6-cc17-8ccf-9abb-792e02a1d441.mp3<\/a><\/audio><\/div><p>Voici quelques indices qui confirment qu\u2019il est temps de discuter avec un professionnel des relations publiques pour obtenir leurs conseils :<\/p>\n<ol>\n<li>Vos \tconcurrents semblent obtenir toute la visibilit\u00e9 dans les journaux, \tles magazines, en ligne et dans la presse sp\u00e9cialis\u00e9e et ils ne \tvous contactent jamais.<\/li>\n<li>Vos \trepr\u00e9sentants (agents des ventes) commencent \u00e0 vous laisser de \tc\u00f4t\u00e9 et choisissent des marques concurrentes \u00e0 la v\u00f4tre.<\/li>\n<li>Vos \tfournisseurs oublient de vous mentionner lorsqu\u2019ils parlent de \tmarques qu\u2019ils offrent \u00e0 leurs clients.<\/li>\n<li>Vos \tcollaborateurs sur le terrain trouvent difficile de conclure des \taffaires avec de nouveaux prospects. Ces derniers leur disent \tsouvent : \u00ab Je n&rsquo;ai jamais entendu parler de votre \tentreprise, je ne connais pas ces produits. \u00bb<\/li>\n<li>Les \tchasseurs de t\u00eates essaient de recruter vos employ\u00e9s.<\/li>\n<li>Le \tpublic voit votre entreprise telle qu\u2019elle \u00e9tait hier et non \tcomme elle est aujourd\u2019hui.<\/li>\n<\/ol>\n<p>1 \u2013 Ce n\u2019est pas un hasard, si vos concurrents font parler d\u2019eux. Ils ont sans doute retenu les services d\u2019une agence de relations publiques.<\/p>\n<p>2- Plus une marque fait parler d\u2019elle, plus elle est visible; plus son dirigeant prend la parole, plus il lui sera facile de vendre (pensez \u00e0 Elon Musk).<\/p>\n<p>3- Vos fournisseurs aussi favoriseront les marques qu\u2019ils connaissent. Rien de plus humain que de recommander ce qui nous semble familier ou dont nous avons entendu parler.<\/p>\n<p>4. Vos employ\u00e9s, vos vendeurs ont de la difficult\u00e9 \u00e0 ouvrir les portes de prospects lorsqu\u2019ils se font dire : \u00ab Je ne vous connais pas, je ne connais pas votre compagnie et je ne connais pas vos produits. \u00bb Ici aussi, les relations publiques peuvent vous \u00eatre utiles et vous amener une meilleure visibilit\u00e9 et faciliter le travail de vos vendeurs.<\/p>\n<p>5. Il vous sera m\u00eame plus facile de recruter de nouveaux talents si vous \u00eates plus en vue et que l\u2019on peut facilement trouver des articles sur votre entreprise et vos produits.<\/p>\n<p>6. Certains de nos clients ont d\u00e9j\u00e0 eu du succ\u00e8s parce qu\u2019ils ont eu la chance, il y a plusieurs ann\u00e9es, de faire parler d\u2019eux lors d\u2019un lancement de produit ou car ils avaient investi dans une campagne publicitaire qui a marqu\u00e9 les esprits et n\u2019ont pas continu\u00e9 de faire parler d\u2019elle. Les \u00ab one hit wonder \u00bb comme on les appelle.<\/p>\n<p>J\u2019esp\u00e8re que cette petite pause relations publiques vous a plu et vous inspire.<\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactiques de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici quelques indices qui confirment qu\u2019il est temps de discuter avec un professionnel des relations publiques pour obtenir leurs conseils : Vos concurrents semblent obtenir toute la visibilit\u00e9 dans les journaux, les magazines, en ligne et dans la presse sp\u00e9cialis\u00e9e et ils ne vous contactent jamais. Vos repr\u00e9sentants (agents des ventes) commencent \u00e0 vous laisser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>101- Les relations publiques : 6 cl\u00e9s pour savoir quand les utiliser - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/08\/03\/101-les-relations-publiques-6-cles-pour-savoir-quand-les-utiliser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"101- Les relations publiques : 6 cl\u00e9s pour savoir quand les utiliser - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Voici quelques indices qui confirment qu\u2019il est temps de discuter avec un professionnel des relations publiques pour obtenir leurs conseils : Vos concurrents semblent obtenir toute la visibilit\u00e9 dans les journaux, les magazines, en ligne et dans la presse sp\u00e9cialis\u00e9e et ils ne vous contactent jamais. 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