{"id":10057,"date":"2022-08-24T05:55:00","date_gmt":"2022-08-24T09:55:00","guid":{"rendered":"http:\/\/549de5aa-b961-4090-bc42-fea946f12098"},"modified":"2023-03-01T15:33:31","modified_gmt":"2023-03-01T20:33:31","slug":"104-nata-pr-qui-est-nata-chez-nata-pr-3-3","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/08\/24\/104-nata-pr-qui-est-nata-chez-nata-pr-3-3\/","title":{"rendered":"104- NATA PR &#8211; Qui est NATA chez NATA PR ? (3\/3)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4848\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10057-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56571177\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-24%2Fbea427d3-c3ad-6c92-8bf1-a50e28e55375.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56571177\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-24%2Fbea427d3-c3ad-6c92-8bf1-a50e28e55375.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56571177\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-24%2Fbea427d3-c3ad-6c92-8bf1-a50e28e55375.mp3<\/a><\/audio><\/div><p>Dans ce troisi\u00e8me \u00e9pisode d\u2019une s\u00e9rie de trois, je vous raconte les derni\u00e8res ann\u00e9es de ma vie professionnelle qui m\u2019ont men\u00e9e \u00e0 fonder l\u2019agence NATA PR en 2000.<\/p>\n<p>Pour les plus jeunes qui nous \u00e9coutent et qui se demandent par o\u00f9 d\u00e9buter pour trouver leur premier emploi, j\u2019ai ici un bon exemple. Je crois que les organismes sans but lucratif, qui interviennent dans le domaine artistique ou qui servent une bonne cause, offrent des emplois exceptionnels aux d\u00e9butants. Prenez le temps de vous renseigner sur les personnalit\u00e9s qui si\u00e8gent aux conseils d\u2019administration et sur leur implication dans l\u2019organisme. A posteriori, je me rends compte que j\u2019ai eu cette chance de commencer ma vie professionnelle \u00e0 un tr\u00e8s haut niveau, puisque des membres d\u2019un conseil d\u2019administration \u00e9taient tr\u00e8s engag\u00e9s et impliqu\u00e9s \u00e0 l\u2019op\u00e9ra. Le fait que le pr\u00e9sident de La Presse y si\u00e9geait m\u2019a permis de n\u00e9gocier et de cr\u00e9er des campagnes publicitaires avec le plus important journal francophone en Am\u00e9rique du Nord. J\u2019ai cr\u00e9\u00e9 toutes les campagnes, leurs strat\u00e9gies et le mat\u00e9riel publicitaire (affiches, brochures, documents pour les abonnements) en collaboration \u00e9troite avec un grand publicitaire de l\u2019agence BCP qui, plus tard, a fusionn\u00e9 avec le Groupe Publicis.<\/p>\n<p>J\u2019aurais beaucoup \u00e0 raconter sur ces quatre ann\u00e9es o\u00f9 j\u2019ai appris la base de tout ce que fais encore aujourd\u2019hui.<\/p>\n<p>J\u2019ai par la suite occup\u00e9 des postes de direction de communication et marketing pour un th\u00e9\u00e2tre qui construisait un tout nouveau lieu. En mal de musique, j\u2019ai activ\u00e9 mon r\u00e9seau de contacts et j\u2019ai d\u00e9couvert que la maison de disques classiques ANALEKTA recherchait un directeur de marketing. J\u2019y ai aussi pass\u00e9 quatre ann\u00e9es enlevantes, au cours desquelles le format CD \u00e9tait encore tr\u00e8s populaire. La maison de disques pouvait encore vendre certains de ses titres \u00e0 plus de cent mille copies. Ce qui \u00e9tait un tour de force pour la musique classique.<\/p>\n<p>Je suis ensuite pass\u00e9e bri\u00e8vement du c\u00f4t\u00e9 de la production t\u00e9l\u00e9, toujours dans le d\u00e9partement des communications marketing jusqu\u2019au jour o\u00f9 un ami m\u2019a parl\u00e9 d\u2019un personnage haut en couleur, Salvatore Parasuco, qui cherchait aussi \u00e0 pourvoir un poste de direction marketing.<\/p>\n<p>Ce fut ma d\u00e9couverte de l\u2019industrie de la mode et, pendant deux ans jusqu\u2019\u00e0 l\u2019automne&nbsp;1999, j\u2019ai mis sur pied un d\u00e9partement de communication marketing pour une entreprise qui en avait grand besoin.<\/p>\n<p>C\u2019est donc \u00e0 la fin&nbsp;1999 que j\u2019ai fait le grand saut&nbsp;: devenir entrepreneur, offrir des services en communication marketing \u00e0 des entreprises dans les secteurs de la musique et de la mode. Il faut se rappeler que, dans ces ann\u00e9es-l\u00e0, devenir entrepreneur n\u2019\u00e9tait pas \u00e0 la mode et n\u2019inspirait pas l\u2019admiration comme aujourd\u2019hui, bien au contraire! Nous \u00e9tions encore loin des \u00e9missions \u00e0 succ\u00e8s que sont les \u00ab\u2009Dragon\u2019s Den\u2009\u00bb et \u00ab\u2009Think Tank\u2009\u00bb. Ceux qui osaient se lancer et cr\u00e9er des entreprises \u00e9taient per\u00e7us comme des employ\u00e9s peu comp\u00e9tents, incapables de se trouver un bon emploi. Lancer une entreprise de services \u00e9tait douteux\u2026 c\u2019est dire comme tout peut changer.<\/p>\n<p>Cr\u00e9er une entreprise est une aventure de d\u00e9couverte de soi, ce que j\u2019ignorais compl\u00e8tement au moment de la cr\u00e9ation et pourtant quelque chose en moi m\u2019y a pouss\u00e9e. L\u2019inconscient? Peut-\u00eatre. Plus le temps passe et plus je suis fascin\u00e9e par notre formidable cerveau qui nous am\u00e8ne \u00e0 inventer et \u00e0 cr\u00e9er des activit\u00e9s, des entreprises humaines de tout type.<\/p>\n<p>Fond\u00e9e en 2000, NATA PR a d\u00e9but\u00e9 dans mon salon \u00e0 Montr\u00e9al pour ensuite se d\u00e9velopper \u00e0 Toronto et \u00e0 Miami. Aujourd\u2019hui, nous sommes actifs dans tous les march\u00e9s nord-am\u00e9ricains&nbsp;: de Vancouver \u00e0 Los Angeles, en passant par Toronto, New York, Dallas, etc.<\/p>\n<p>Et voil\u00e0 que je vous raconte cette histoire dans un podcast, qui peut \u00eatre \u00e9cout\u00e9 par quiconque partout dans le monde. Comme quoi, on ne connait jamais l\u2019avenir.<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce troisi\u00e8me \u00e9pisode d\u2019une s\u00e9rie de trois, je vous raconte les derni\u00e8res ann\u00e9es de ma vie professionnelle qui m\u2019ont men\u00e9e \u00e0 fonder l\u2019agence NATA PR en 2000. Pour les plus jeunes qui nous \u00e9coutent et qui se demandent par o\u00f9 d\u00e9buter pour trouver leur premier emploi, j\u2019ai ici un bon exemple. Je crois que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>104- NATA PR - Qui est NATA chez NATA PR ? 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