{"id":10056,"date":"2022-08-31T05:55:00","date_gmt":"2022-08-31T09:55:00","guid":{"rendered":"http:\/\/8a3f6d9f-b588-4102-bc3f-ef572b8c106a"},"modified":"2023-03-01T15:32:44","modified_gmt":"2023-03-01T20:32:44","slug":"105-lorsquun-nom-de-createur-devient-une-marque","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/08\/31\/105-lorsquun-nom-de-createur-devient-une-marque\/","title":{"rendered":"105- Lorsqu\u2019un nom de cr\u00e9ateur devient une marque"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8235\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10056-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56876156\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-31%2F283297253-44100-2-005769910b18a.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56876156\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-31%2F283297253-44100-2-005769910b18a.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/56876156\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-7-31%2F283297253-44100-2-005769910b18a.mp3<\/a><\/audio><\/div><p><strong>Dans cet \u00e9pisode nous discutons de marques ou de cr\u00e9ations qui utilisent des patronymes et des noms de cr\u00e9ateurs.<\/strong><\/p>\n<p>Je re\u00e7ois <strong>Claude Laframboise<\/strong>, expert en cr\u00e9ation de contenu et \u00e9v\u00e9nement, styliste, chroniqueur et sp\u00e9cialiste du design et de la mode. Claude a lanc\u00e9 et dirig\u00e9 des magazines pendant de nombreuses ann\u00e9es et il collabore aujourd\u2019hui directement avec les marques pour les faire rayonner. C\u2019est aussi un ami de longue date avec qui nous discutons dans ce podcast des marques qui portent le nom de leur cr\u00e9ateur (des marques qui portent un nom patronymique).<\/p>\n<p>Le sujet m\u2019est venu lorsque Claude m\u2019a fait remarquer que le bracelet, qui m\u2019avait \u00e9t\u00e9 offert, \u00e9tait sign\u00e9 Elsa Peretti. \u00ab Contrairement au cr\u00e9ateur de mode am\u00e9ricain Halston, Elsa n\u2019a pas vendu son nom et a men\u00e9 une carri\u00e8re tr\u00e8s lucrative chez Tiffany \u00bb, me dit-il.<\/p>\n<p>Si vous souhaitez vous divertir et en savoir plus sur les d\u00e9buts d\u2019Elsa Peretti, je vous invite \u00e0 visionner le documentaire NETFLIX de 2021 : Halston.<\/p>\n<ul>\n<li>Qui est Elsa Peretti que l\u2019on peut d\u00e9couvrir dans la s\u00e9rie Netflix Halston?<\/li>\n<li>Tiffany utilise une tactique de relations publiques tr\u00e8s int\u00e9ressante pour faire parler d\u2019elle et des cr\u00e9ations d\u2019Elsa Peretti : puiser dans son h\u00e9ritage, souligner des anniversaires de cr\u00e9ations, etc. Claude es-tu sensible \u00e0 ce type de promotion ?<\/li>\n<li>Qu\u2019est-ce qui a fait le succ\u00e8s d\u2019Elsa et caus\u00e9 la perte d\u2019Halston, selon toi?<\/li>\n<li>On pense \u00e0 Pierre Cardin, Ines de la Fressange qui a aussi mis son nom, sur plusieurs produits, comme l\u2019a fait Halston. Peut-on faire des parall\u00e8les entre ces cr\u00e9ateurs ?<\/li>\n<li>Qu\u2019est-ce qui fait que certaines marques iconiques ont mieux traverser le temps, telles que Chanel, Givenchy, Saint Laurent?<\/li>\n<li>Depuis la COVID, les marques de mode sont encore plus pr\u00e9sentes que jamais sur le Web. Quelles tendances vois-tu \u00e9merger? (SKIM par exemple, etc.)<\/li>\n<\/ul>\n<p>O\u00f9 trouver Claude Laframboise :<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/claude-laframboise-077b32a8\/\" target=\"_blank\" rel=\"noopener\">LINKEDIN<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/claude.d.laframboise\/?hl=en\" target=\"_blank\" rel=\"noopener\">INSTAGRAM<\/a><\/p>\n<p>Et chez NATA PR!<\/p>\n<p>HALSTON<\/p>\n<p><a href=\"https:\/\/www.netflix.com\/ca\/title\/80245103\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.netflix.com\/ca\/title\/80245103<\/a><\/p>\n<p>Surtout, n\u2019h\u00e9sitez pas \u00e0 me joindre pour poursuivre la conversation!<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" target=\"_blank\" rel=\"noopener\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" target=\"_blank\" rel=\"noopener\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\" target=\"_blank\" rel=\"noopener\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode nous discutons de marques ou de cr\u00e9ations qui utilisent des patronymes et des noms de cr\u00e9ateurs. Je re\u00e7ois Claude Laframboise, expert en cr\u00e9ation de contenu et \u00e9v\u00e9nement, styliste, chroniqueur et sp\u00e9cialiste du design et de la mode. Claude a lanc\u00e9 et dirig\u00e9 des magazines pendant de nombreuses ann\u00e9es et il collabore aujourd\u2019hui [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>105- Lorsqu\u2019un nom de cr\u00e9ateur devient une marque - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/08\/31\/105-lorsquun-nom-de-createur-devient-une-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"105- Lorsqu\u2019un nom de cr\u00e9ateur devient une marque - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans cet \u00e9pisode nous discutons de marques ou de cr\u00e9ations qui utilisent des patronymes et des noms de cr\u00e9ateurs. 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