{"id":10053,"date":"2022-09-21T05:55:00","date_gmt":"2022-09-21T09:55:00","guid":{"rendered":"http:\/\/6b73dd2a-99c3-4c84-a75d-ae54e3656773"},"modified":"2023-03-01T15:30:42","modified_gmt":"2023-03-01T20:30:42","slug":"108-la-jane-fonda-des-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/09\/21\/108-la-jane-fonda-des-relations-publiques\/","title":{"rendered":"108- La Jane Fonda des relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8023\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10053-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/57882663\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-21%2Ffb464e43-531e-fde4-4739-d69a5605682b.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/57882663\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-21%2Ffb464e43-531e-fde4-4739-d69a5605682b.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/57882663\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-21%2Ffb464e43-531e-fde4-4739-d69a5605682b.mp3<\/a><\/audio><\/div><p>Plusieurs d\u2019entre vous le savent sans doute, le temps est une \u00e9trange notion qui semble prendre de la vitesse et acc\u00e9l\u00e9rer avec les ann\u00e9es qui s\u2019accumulent. Un jour, j\u2019ai c\u00e9l\u00e9br\u00e9 mon cinquanti\u00e8me anniversaire et je me suis demand\u00e9&nbsp;comment cela pouvait-il \u00eatre possible? Hier, j\u2019avais 35 ans et me voil\u00e0 15 ans plus tard.<\/p>\n<p>Je me souviens comme si c\u2019\u00e9tait hier, \u00eatre la plus jeune de tous les employ\u00e9s de l\u2019Op\u00e9ra de Montr\u00e9al. J\u2019avais 24 ans et, apr\u00e8s un baccalaur\u00e9at en musique, je venais de terminer mon dipl\u00f4me de 2e cycle en gestion des arts \u00e0 l\u2019Universit\u00e9 Concordia de Montr\u00e9al. Mes mod\u00e8les \u00e9taient des musiciens, des pianistes et des politiciennes, qui avaient alors 20 ans de plus que moi.<\/p>\n<p>Apr\u00e8s un l\u00e9ger coup de d\u00e9prime le lendemain de mon 50e anniversaire, je me suis demand\u00e9 si j\u2019aimais toujours ma vie de professionnelle de relations publiques? La r\u00e9ponse \u00e9tait oui, puisque mes deux plus profondes motivations demeurent :<\/p>\n<p>1- aimer apprendre de nouvelles choses;<\/p>\n<p>2- aimer d\u00e9couvrir de nouvelles id\u00e9es.<\/p>\n<p>Force m\u2019est de constater que les acteurs de ma g\u00e9n\u00e9ration, les cinquantenaires, sont de moins en moins nombreux dans les lancements et les \u00e9v\u00e9nements de pr\u00e9sentation de nouveaut\u00e9s. Plusieurs, les derniers sans doute \u00e0 b\u00e9n\u00e9ficier de g\u00e9n\u00e9reux plans de retraite, ont quitt\u00e9 leur poste de journaliste ou de dirigeant pour une pr\u00e9retraite. La pand\u00e9mie a aussi acc\u00e9l\u00e9r\u00e9 ce ph\u00e9nom\u00e8ne.<\/p>\n<p>Pendant quelques ann\u00e9es, nos clients avaient une fixation sur les *mill\u00e9nariaux (g\u00e9n\u00e9ration Y)&nbsp;: pas une offre de services, pas une strat\u00e9gie RP n\u2019\u00e9taient d\u00e9velopp\u00e9es sans qu\u2019ils soient le c\u0153ur de cible des consommateurs. Comme ceux-ci sont en train de devenir les nouveaux trentenaires, ce sont maintenant les Gen Z (g\u00e9n\u00e9ration Z) qui obnubilent nos clients&nbsp;: la prochaine vague de clients potentiels.<\/p>\n<p>Le culte de la jeunesse demeurait omni pr\u00e9sent, mais rien ne m\u2019emp\u00eachait de m\u2019inspirer ailleurs\u2026 mais o\u00f9! J\u2019ai eu une r\u00e9v\u00e9lation lorsque j\u2019ai vu Jane Fonda \u00e0 la une du magazine ELLE et, quelques mois plus tard, en \u00ab&nbsp;covergirl&nbsp;\u00bb du c\u00e9l\u00e9brissime Paris Match. On la sait engag\u00e9e pour la cause de l\u2019environnement et, \u00e0 plus de 84 ans (elle est n\u00e9e en 1937), elle est plus active que jamais. Parmi ses derni\u00e8res r\u00e9alisations, notons sa prestation dans cette formidable s\u00e9rie sur Netflix qui en est \u00e0 sa septi\u00e8me saison&nbsp;: Grace and Frankie.<\/p>\n<p>Jane Fonda \u00e9tait donc toute d\u00e9sign\u00e9e pour devenir ma nouvelle idole et mon inspiration pour les jours difficiles o\u00f9 on me lance gentiment\u2026 \u00ab&nbsp;Tu n\u2019es pas la cliente cible pour le vid\u00e9od\u00e9ballage (unboxing)&nbsp;\u00bb, traduire ici \u00ab&nbsp;Tu es trop vieille pour t\u2019int\u00e9resser \u00e0 ce qui se passe sur les m\u00e9dias sociaux.&nbsp;\u00bb Pourtant, j\u2019en sais souvent beaucoup plus qu\u2019eux sur le num\u00e9rique.<\/p>\n<p>* La g\u00e9n\u00e9ration des baby-boomers est celle n\u00e9e entre 1946 et 1964. Celle des mill\u00e9nariaux a vu le jour entre 1981 et 1996, alors que les Z sont arriv\u00e9s entre 1997 et 2010. Les zill\u00e9niaux sont donc, en gros, les 40&nbsp;ans et moins. Curieusement, la g\u00e9n\u00e9ration X, n\u00e9e entre 1965 et 1980, ne semble pas tellement retenir l\u2019attention des auteurs.<\/p>\n<p>Extrait de l\u2019article suivant&nbsp;:<\/p>\n<p><a href=\"https:\/\/www.lapresse.ca\/societe\/2021-02-18\/la-generation-z-a-la-conquete-du-monde.php\">https:\/\/www.lapresse.ca\/societe\/2021-02-18\/la-generation-z-a-la-conquete-du-monde.php<\/a><\/p>\n<p>Joignez-vous \u00e0 moi, inscrivez-vous sur nos listes et \u00e0 nos formations o\u00f9 je vous enseigne \u00e9tape par \u00e9tape des tactiques de relations publiques que vous pouvez mettre en \u0153uvre imm\u00e9diatement.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs d\u2019entre vous le savent sans doute, le temps est une \u00e9trange notion qui semble prendre de la vitesse et acc\u00e9l\u00e9rer avec les ann\u00e9es qui s\u2019accumulent. Un jour, j\u2019ai c\u00e9l\u00e9br\u00e9 mon cinquanti\u00e8me anniversaire et je me suis demand\u00e9&nbsp;comment cela pouvait-il \u00eatre possible? Hier, j\u2019avais 35 ans et me voil\u00e0 15 ans plus tard. Je me [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>108- La Jane Fonda des relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/09\/21\/108-la-jane-fonda-des-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"108- La Jane Fonda des relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Plusieurs d\u2019entre vous le savent sans doute, le temps est une \u00e9trange notion qui semble prendre de la vitesse et acc\u00e9l\u00e9rer avec les ann\u00e9es qui s\u2019accumulent. Un jour, j\u2019ai c\u00e9l\u00e9br\u00e9 mon cinquanti\u00e8me anniversaire et je me suis demand\u00e9&nbsp;comment cela pouvait-il \u00eatre possible? Hier, j\u2019avais 35 ans et me voil\u00e0 15 ans plus tard. 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