{"id":10052,"date":"2022-09-28T05:55:00","date_gmt":"2022-09-28T09:55:00","guid":{"rendered":"http:\/\/c8d60a05-e24a-4b04-bd9d-9ab256bcf79c"},"modified":"2023-03-01T15:29:52","modified_gmt":"2023-03-01T20:29:52","slug":"109-les-relations-publiques-comment-faire-parler-de-vous","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/09\/28\/109-les-relations-publiques-comment-faire-parler-de-vous\/","title":{"rendered":"109- Les relations publiques: comment faire parler de vous?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6434\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10052-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58236340\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-28%2Fee4767c2-980b-06c1-62e5-d66c99d151b5.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58236340\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-28%2Fee4767c2-980b-06c1-62e5-d66c99d151b5.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58236340\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-8-28%2Fee4767c2-980b-06c1-62e5-d66c99d151b5.mp3<\/a><\/audio><\/div><p>\u00c0 quoi servent les relations publiques? On peut d\u00e9finir plusieurs objectifs, comme augmenter sa visibilit\u00e9 ou se faire connaitre, mais le but ultime \u2013 le plus important et celui qui r\u00e9sume toute campagne de relations publiques \u2013 consiste \u00e0 <strong>faire parler de vous.<\/strong><\/p>\n<p>Mais comment atteindre cet objectif? Comment se fait-il qu\u2019un journaliste ou un influenceur vous accordent une entrevue ou acceptent de parler de vous?<\/p>\n<p>Faire parler de vous se r\u00e9sume \u00e0 six \u00e9tapes toutes simples, que nous enseignons dans notre programme de la NATA PR SCHOOL.<\/p>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9finir pourquoi on parlerait de vous. Si vous avez d\u00e9velopp\u00e9 une voiture meilleure que la Tesla par exemple, la premi\u00e8re \u00e9tape consiste \u00e0 marcher dans les traces de ceux qui parlent r\u00e9guli\u00e8rement de Tesla.<\/p>\n<ol>\n<li>Vous avez d\u00e9fini les raisons pour lesquelles on s\u2019int\u00e9resse \u00e0 votre produit<br \/>\nVous \u00eates meilleur que Tesla \u2013 d\u00e9finir en quoi<br \/>\nVous \u00eates plus \u00ab vert \u00bb que Tesla \u2013 pourquoi<br \/>\nVous \u00eates fabriqu\u00e9 localement<br \/>\nVous \u00eates pr\u00eat \u00e0 faire des comparaisons avec votre v\u00e9hicule et celui de Tesla \u2013 essais routiers<br \/>\nVous c\u00e9l\u00e9brez le 5e anniversaire de la marque<br \/>\nVous avez un directeur g\u00e9n\u00e9ral qui est pr\u00eat \u00e0 donner des entrevues<\/li>\n<li>Google votre meilleur ami<\/li>\n<\/ol>\n<p>Prenez le temps d\u2019y mener des recherches et d\u2019y d\u00e9couvrir les tendances du jour, car c\u2019est ce qui int\u00e9ressera les journalistes. Sachez que l\u2019on trouve \u00ab TOUT \u00bb sur Google, qui est m\u00eame devenu un verbe. \u00c0 vos marques \u00ab googler \u00bb!<\/p>\n<ol>\n<li>Apprenez \u00e0 conserver dans vos \u00ab favoris \u00bb les articles qui parlent de vos concurrents<\/li>\n<li>Trouvez, encore sur Google, les coordonn\u00e9es des journalistes qui ont r\u00e9dig\u00e9 ces articles<\/li>\n<li>Les journalistes adorent \u00eatre contact\u00e9s directement par les marques, sans interm\u00e9diaire. Ce peut \u00eatre vous ou une de vos jeunes recrues du marketing qui contacte ces m\u00e9dias, car il y a de fortes chances qu\u2019ils ne vous connaissent pas.<\/li>\n<li><strong>Dites-leur qui vous \u00eates<\/strong><\/li>\n<\/ol>\n<p>Plusieurs de nos clients passent un temps fou \u00e0 d\u00e9velopper leur produit ou leur service et ne r\u00e9fl\u00e9chissent pas \u00e0 la partie promotionnelle de leur cr\u00e9ation avant que ce dernier soit pr\u00eat \u00e0 \u00eatre lanc\u00e9.<\/p>\n<p>Pourtant :<\/p>\n<ol>\n<li>Les journalistes\/influenceurs aiment \u00eatre les premiers \u00e0 partager des nouveaut\u00e9s<\/li>\n<li>Ils ne vous connaissent tout simplement pas<\/li>\n<li>Ils ne vous attendent pas<\/li>\n<li>Ils ont peu de temps pour effectuer des recherches<\/li>\n<li><strong>La r\u00e9p\u00e9tition (relances)<br \/>\n<\/strong>Les journalistes\/influenceurs sont comme vous : occup\u00e9s. Il ne faut pas h\u00e9siter \u00e0 les contacter plus d\u2019une fois<br \/>\nContactez-les \u00e0 nouveau avec des \u00e9l\u00e9ments nouveaux<br \/>\nDonnez le temps au temps<\/li>\n<\/ol>\n<p>Dites-vous que c\u2019est un privil\u00e8ge si un journaliste vous accorde une entrevue ou accepte de parler de vous. Rien ne l\u2019y oblige\u2026<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n<p>* NEW MEDIA CANADA: <a href=\"https:\/\/nmc-mic.ca\/2021\/12\/02\/digital-newspaper-readership-continues-to-grow-research-shows\/\">https:\/\/nmc-mic.ca\/2021\/12\/02\/digital-newspaper-readership-continues-to-grow-research-shows\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 quoi servent les relations publiques? On peut d\u00e9finir plusieurs objectifs, comme augmenter sa visibilit\u00e9 ou se faire connaitre, mais le but ultime \u2013 le plus important et celui qui r\u00e9sume toute campagne de relations publiques \u2013 consiste \u00e0 faire parler de vous. Mais comment atteindre cet objectif? Comment se fait-il qu\u2019un journaliste ou un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>109- Les relations publiques: comment faire parler de vous? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/09\/28\/109-les-relations-publiques-comment-faire-parler-de-vous\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"109- Les relations publiques: comment faire parler de vous? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"\u00c0 quoi servent les relations publiques? On peut d\u00e9finir plusieurs objectifs, comme augmenter sa visibilit\u00e9 ou se faire connaitre, mais le but ultime \u2013 le plus important et celui qui r\u00e9sume toute campagne de relations publiques \u2013 consiste \u00e0 faire parler de vous. Mais comment atteindre cet objectif? 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