{"id":10051,"date":"2022-10-05T05:55:00","date_gmt":"2022-10-05T09:55:00","guid":{"rendered":"http:\/\/371d0051-b43b-49f1-a3d4-ab4e7a2eb2dd"},"modified":"2023-03-01T15:29:11","modified_gmt":"2023-03-01T20:29:11","slug":"110-les-relations-publiques-et-la-connexion","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/","title":{"rendered":"110- Les relations publiques et la connexion"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5325\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10051-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58586853\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-5%2F3e55ba4a-4271-62e3-ac3c-84017c2e5d01.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58586853\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-5%2F3e55ba4a-4271-62e3-ac3c-84017c2e5d01.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/58586853\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-5%2F3e55ba4a-4271-62e3-ac3c-84017c2e5d01.mp3<\/a><\/audio><\/div><p>Depuis le d\u00e9but de l\u2019aventure Nata PR SCHOOL, je r\u00e9fl\u00e9chis \u00e0 la profession de relations publiques. J\u2019ai d\u00e9j\u00e0 abord\u00e9 le th\u00e8me de la relation, dans \u00ab\u2009relations publiques\u2009\u00bb, puisque c\u2019est bien le mot le plus important dans tout ce que nous faisons, m\u00eame si le Web \u2013 outre la diversit\u00e9 des march\u00e9s dans lesquels nous agissons \u2013 a \u00e9largi nos horizons et multipli\u00e9 le nombre de nos contacts, en croissance constante.<\/p>\n<p>Avant que la profession d\u2019influenceur s\u2019affirme, lorsque nous animions des pr\u00e9sentations de nouveaut\u00e9s \u00e0 des m\u00e9dias par exemple, nous \u00e9tions heureux de la pr\u00e9sence d\u2019une dizaine de journalistes d\u2019un secteur vis\u00e9, alors qu\u2019aujourd\u2019hui il faut compter sur 30 ou 40 influenceurs. Il nous arrive de monter deux types d\u2019\u00e9v\u00e9nements : un pour les journalistes et un second pour les influenceurs. Mon associ\u00e9 a travaill\u00e9 en partenariat avec une agence sp\u00e9cialis\u00e9e dans l\u2019exp\u00e9rientiel, o\u00f9 plus de 70 influenceurs ont confirm\u00e9 leur pr\u00e9sence \u00e0 un \u00e9v\u00e9nement organis\u00e9 autour d\u2019un c\u00e9l\u00e8bre joueur de hockey.<\/p>\n<p>Ce qui me plait toujours autant dans tout ce que nous faisons aujourd\u2019hui, c\u2019est le fait que les r\u00e8gles d\u2019avant l\u2019av\u00e8nement du Web qui concernent les journalistes existent toujours et qu\u2019il est aussi possible d\u2019exercer notre cr\u00e9ativit\u00e9 dans des pr\u00e9sentations de produits et des lancements de nouveaut\u00e9s pour int\u00e9resser nos amis influenceurs. Les journalistes veulent conna\u00eetre les faits, la base, les ingr\u00e9dients, l\u2019histoire de la marque par exemple. Les influenceurs veulent vivre une exp\u00e9rience, se retrouver dans de lieux diff\u00e9rents o\u00f9 le produit est mis en contexte, o\u00f9 ils peuvent tester le produit tout en partageant cette exp\u00e9rience avec leurs admirateurs, en \u00ab\u2009stories\u2009\u00bb, sur TikTok, etc. Le \u00ab\u2009j\u2019y \u00e9tais\u2009\u00bb est souvent ce qui va int\u00e9resser les influenceurs.<\/p>\n<p>Toutefois, un mot d\u2019ordre demeure, celui de la relation qui, pour moi, va encore plus loin lorsqu\u2019on y ajoute la connexion. J\u2019explique \u00e0 mes \u00e9tudiants et \u00e0 mes employ\u00e9s que nous avons la chance de pouvoir nous connecter avec des journalistes de partout en Am\u00e9rique du Nord, et maintenant en Europe o\u00f9 nous accompagnons certains de nos clients. Nous \u00e9largissons nos connexions tous les jours et il suffit d\u2019un rendez-vous, d\u2019un caf\u00e9 ou d\u2019une pr\u00e9sentation d\u2019un produit en t\u00eate-\u00e0-t\u00eate avec un journaliste pour que la communication demeure et se poursuive ensuite virtuellement \u00e0 travers nos connexions Internet, nos courriels et nos envois.<\/p>\n<p>Encore aujourd\u2019hui, rien ne remplace une rencontre en chair et en os. Nous sommes des humains et la connexion est ce qui nous a permis d\u2019\u00e9voluer et de survivre. Elle demeure tellement vitale aujourd\u2019hui pour progresser et conserver notre sant\u00e9 mentale. La connexion est un vaste sujet, j\u2019y reviendrai sans doute dans de futurs balados. Je veux terminer ici en partageant avec vous une citation de Cathy Englebert, commissaire de la WNBA (Women\u2019s Basketball Association) :<\/p>\n<p><em>\u00ab\u2009Peu importe la technologie et les nouveaux outils attirants que nous utilisons dans notre entreprise, nous devons toujours revenir aux relations.\u2009\u00bb<\/em><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le d\u00e9but de l\u2019aventure Nata PR SCHOOL, je r\u00e9fl\u00e9chis \u00e0 la profession de relations publiques. J\u2019ai d\u00e9j\u00e0 abord\u00e9 le th\u00e8me de la relation, dans \u00ab\u2009relations publiques\u2009\u00bb, puisque c\u2019est bien le mot le plus important dans tout ce que nous faisons, m\u00eame si le Web \u2013 outre la diversit\u00e9 des march\u00e9s dans lesquels nous agissons [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>110- Les relations publiques et la connexion - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"110- Les relations publiques et la connexion - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Depuis le d\u00e9but de l\u2019aventure Nata PR SCHOOL, je r\u00e9fl\u00e9chis \u00e0 la profession de relations publiques. J\u2019ai d\u00e9j\u00e0 abord\u00e9 le th\u00e8me de la relation, dans \u00ab\u2009relations publiques\u2009\u00bb, puisque c\u2019est bien le mot le plus important dans tout ce que nous faisons, m\u00eame si le Web \u2013 outre la diversit\u00e9 des march\u00e9s dans lesquels nous agissons [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T09:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:29:11+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"110- Les relations publiques et la connexion\",\"datePublished\":\"2022-10-05T09:55:00+00:00\",\"dateModified\":\"2023-03-01T20:29:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\",\"name\":\"110- Les relations publiques et la connexion - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2022-10-05T09:55:00+00:00\",\"dateModified\":\"2023-03-01T20:29:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"110- Les relations publiques et la connexion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"110- Les relations publiques et la connexion - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/","og_locale":"fr_FR","og_type":"article","og_title":"110- Les relations publiques et la connexion - Nata PR","og_description":"Depuis le d\u00e9but de l\u2019aventure Nata PR SCHOOL, je r\u00e9fl\u00e9chis \u00e0 la profession de relations publiques. J\u2019ai d\u00e9j\u00e0 abord\u00e9 le th\u00e8me de la relation, dans \u00ab\u2009relations publiques\u2009\u00bb, puisque c\u2019est bien le mot le plus important dans tout ce que nous faisons, m\u00eame si le Web \u2013 outre la diversit\u00e9 des march\u00e9s dans lesquels nous agissons [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/","og_site_name":"Nata PR","article_published_time":"2022-10-05T09:55:00+00:00","article_modified_time":"2023-03-01T20:29:11+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"110- Les relations publiques et la connexion","datePublished":"2022-10-05T09:55:00+00:00","dateModified":"2023-03-01T20:29:11+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/"},"wordCount":569,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/","url":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/","name":"110- Les relations publiques et la connexion - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2022-10-05T09:55:00+00:00","dateModified":"2023-03-01T20:29:11+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2022\/10\/05\/110-les-relations-publiques-et-la-connexion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"110- Les relations publiques et la connexion"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10051"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10051"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10051\/revisions"}],"predecessor-version":[{"id":10375,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10051\/revisions\/10375"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}