{"id":10049,"date":"2022-10-19T05:55:00","date_gmt":"2022-10-19T09:55:00","guid":{"rendered":"http:\/\/226f3154-6454-46c4-8772-2b48d172f937"},"modified":"2023-03-01T15:27:42","modified_gmt":"2023-03-01T20:27:42","slug":"112-les-relations-publiques-par-ou-commencer","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/10\/19\/112-les-relations-publiques-par-ou-commencer\/","title":{"rendered":"112- Les relations publiques : par o\u00f9 commencer?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2532\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10049-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59275613\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-19%2F9cf0883e-dc47-3453-7d75-76c630e5e359.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59275613\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-19%2F9cf0883e-dc47-3453-7d75-76c630e5e359.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59275613\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-19%2F9cf0883e-dc47-3453-7d75-76c630e5e359.mp3<\/a><\/audio><\/div><p>Lancer une campagne de relations publiques, ou solliciter des m\u00e9dias quand c\u2019est nouveau ou la premi\u00e8re fois, peut vous sembler intimidant comme gravir une montagne ou r\u00e9aliser une mission impossible, comme participer \u00e0 des Olympiques. Contacter des journalistes peut vous sembler insurmontable. C\u2019est certain que si vos croyances sont : \u00ab Je n\u2019y connais rien, je n\u2019y arriverai pas \u00bb, il vous sera difficile de faire le premier pas.<\/p>\n<p>C\u2019est ce premier pas que je vous propose d\u2019explorer dans cet \u00e9pisode, en vous sugg\u00e9rant un premier geste \u00e0 poser, puisque votre voyage dans l\u2019univers des relations publiques pourrait bien s\u00fbr commencer autrement avec des approches du c\u00f4t\u00e9 des influenceurs par exemple. Les relations publiques ne sont pas des math\u00e9matiques ni une v\u00e9rit\u00e9 absolue. Ce que je vous propose ici est un premier geste pour vous aider \u00e0 apprivoiser et vous faire aimer les relations publiques.<\/p>\n<p>Pour vous familiariser avec l\u2019univers des m\u00e9dias, rien de plus facile \u00e0 comprendre que les magazines sp\u00e9cialis\u00e9s, les fameux \u00ab <em>trade publications<\/em> \u00bb par exemple.<\/p>\n<p>Comment d\u00e9finir des publications qui se retrouvent dans la cat\u00e9gorie de la \u00ab presse sp\u00e9cialis\u00e9e \u00bb?<\/p>\n<p><em>* La presse sp\u00e9cialis\u00e9e regroupe l\u2019ensemble des publications (en g\u00e9n\u00e9ral des magazines) qui, par opposition \u00e0 la presse g\u00e9n\u00e9raliste, abordent un domaine particulier ou traite d\u2019un th\u00e8me pr\u00e9cis, comme les magazines f\u00e9minins, techniques, sportifs, musicaux, litt\u00e9raires ou scientifiques. La presse sp\u00e9cialis\u00e9e est g\u00e9n\u00e9ralement distingu\u00e9e de la presse professionnelle.<\/em><\/p>\n<p>Si vous avez envie, comme votre concurrent, de faire parler de vous, mais que vous n\u2019\u00eates pas encore tr\u00e8s habile \u00e0 le faire, d\u00e9buter par des magazines sp\u00e9cialis\u00e9s de votre industrie est une excellente id\u00e9e :<\/p>\n<ul>\n<li>Leur mandat consiste \u00e0 informer votre milieu \u2013 donc plus facile de capter leur attention dans un premier temps que les m\u00e9dias g\u00e9n\u00e9ralistes qui couvrent tous les sujets.<\/li>\n<li>Ce sont souvent des publications B2B<br \/>\nIndustrie nautique<br \/>\nIndustrie automobile<br \/>\nIndustrie de la beaut\u00e9<br \/>\nIndustrie pharmaceutique<br \/>\nIndustrie de la mode<br \/>\nIndustrie du cin\u00e9ma<br \/>\nIndustrie du marketing<br \/>\nEtc.<\/li>\n<\/ul>\n<p>Personnellement, j\u2019adore ces publications quand je souhaite m\u2019informer sur ce qui se passe dans un certain milieu. Le WWD (<em>Women\u2019s Wear Daily<\/em>) fait partie de mes lectures les plus fr\u00e9quentes, car j\u2019y retrouve tout sur l\u2019univers de la mode. C\u2019est un \u00ab <em>trade<\/em> \u00bb international, mais un exemple facile \u00e0 comprendre quand on parle d\u2019une certaine industrie. Il nous arrive de les contacter pour leur faire part d\u2019ouvertures de nouvelles boutiques dans certains march\u00e9s.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre le d\u00e9but de nos prochaines formations.<\/p>\n<p>*<a href=\"https:\/\/www.acrimed.org\/-La-presse-specialisee-\">https:\/\/www.acrimed.org\/-La-presse-specialisee-<\/a><\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre le d\u00e9but de nos prochaines formations.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lancer une campagne de relations publiques, ou solliciter des m\u00e9dias quand c\u2019est nouveau ou la premi\u00e8re fois, peut vous sembler intimidant comme gravir une montagne ou r\u00e9aliser une mission impossible, comme participer \u00e0 des Olympiques. Contacter des journalistes peut vous sembler insurmontable. C\u2019est certain que si vos croyances sont : \u00ab Je n\u2019y connais rien, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>112- Les relations publiques : par o\u00f9 commencer? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/10\/19\/112-les-relations-publiques-par-ou-commencer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"112- Les relations publiques : par o\u00f9 commencer? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Lancer une campagne de relations publiques, ou solliciter des m\u00e9dias quand c\u2019est nouveau ou la premi\u00e8re fois, peut vous sembler intimidant comme gravir une montagne ou r\u00e9aliser une mission impossible, comme participer \u00e0 des Olympiques. 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