{"id":10047,"date":"2022-11-09T05:55:00","date_gmt":"2022-11-09T10:55:00","guid":{"rendered":"http:\/\/92065261-1271-41c1-843d-29cb1e01e565"},"modified":"2023-03-01T15:25:00","modified_gmt":"2023-03-01T20:25:00","slug":"115-les-relations-publiques-mythe-no-2-les-demi-verites","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/11\/09\/115-les-relations-publiques-mythe-no-2-les-demi-verites\/","title":{"rendered":"115- Les relations publiques : mythe no 2 \u2013 les demi-v\u00e9rit\u00e9s"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_388\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10047-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/60329861\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-9%2F04a971c9-3b41-82ca-fdfe-de98ba123f99.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/60329861\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-9%2F04a971c9-3b41-82ca-fdfe-de98ba123f99.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/60329861\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-9%2F04a971c9-3b41-82ca-fdfe-de98ba123f99.mp3<\/a><\/audio><\/div><p>Si, au d\u00e9but du si\u00e8cle dernier, il \u00e9tait encore possible de raconter des histoires inv\u00e9rifiables qui faisaient du proverbe A beau mentir qui vient de loin* presque une v\u00e9rit\u00e9 universelle, il en va autrement aujourd\u2019hui dans les pays libres qui ont acc\u00e8s \u00e0 l\u2019information et aux m\u00e9dias sociaux.<\/p>\n<p>Les relations publiques qui s\u2019exercent dans les pays d\u00e9mocratiques s\u2019appuient sur des principes de v\u00e9rit\u00e9 et de limpidit\u00e9 qu\u2019elles d\u00e9veloppent avec les journalistes et les divers publics vis\u00e9s par leurs clients. Les agences comme la n\u00f4tre ne surviraient pas tr\u00e8s longtemps si nos communiqu\u00e9s ne pr\u00e9sentaient que des demi-v\u00e9rit\u00e9s.<\/p>\n<p>Eh oui, c\u2019est un mythe que les relations publiques servent \u00e0 diffuser des demi-v\u00e9rit\u00e9s ou \u00e0 embellir les messages. Rien de plus efficace que la pure v\u00e9rit\u00e9 pour toucher le c\u0153ur de vos consommateurs. C\u2019est ce que nous recommandons \u00e0 tous nos clients. Si vous n\u2019avez pas les donn\u00e9es pour le prouver, alors abstenez-vous de dire que vos produits sont naturels, m\u00eame si la loi vous le permet avec un pourcentage moindre. Il serait souhaitable d\u2019indiquer&nbsp;\u00ab&nbsp;naturel \u00e0 99&nbsp;%&nbsp;\u00bb si vous pouvez le prouver et de pr\u00e9ciser la composition du1&nbsp;% restant.<\/p>\n<p>Si l\u2019on vous invite \u00e0 une entrevue pour parler de votre entreprise ou de votre produit, dites la v\u00e9rit\u00e9. Si vous ignorez la r\u00e9ponse \u00e0 la question de la journaliste, il vaut mieux ne pas raconter d\u2019histoire et simplement dire que vous ne connaissez pas la r\u00e9ponse.<\/p>\n<p>La v\u00e9rit\u00e9 est toujours de mise en temps de crise. Si un produit est d\u00e9fectueux, notre conseil d\u2019expert est de le dire et de communiquer rapidement.<\/p>\n<p>Nous proposons aux intervenants qui doivent se prononcer sur un probl\u00e8me de&nbsp;:<\/p>\n<p>1- confirmer le probl\u00e8me \u2013 \u00e9viter le flou<\/p>\n<p>2- exprimer des regrets sinc\u00e8res<\/p>\n<p>3- proposer des solutions imm\u00e9diates<\/p>\n<p>Dire la v\u00e9rit\u00e9 conduit au respect, vous devenez digne de confiance pour vos clients. C\u2019est la plus noble des strat\u00e9gies pour vous inscrire dans la dur\u00e9e et de prouver \u00e0 vos consommateurs que vous vous int\u00e9ressez sinc\u00e8rement \u00e0 eux. Que dire de votre sant\u00e9 mentale et physique? Rien de mieux pour se sentir bien que de vivre dans la v\u00e9rit\u00e9.<\/p>\n<p>Est-ce que toute v\u00e9rit\u00e9 est bonne \u00e0 dire? Je crois sinc\u00e8rement que oui, mais je suis aussi partante pour ajouter la d\u00e9licatesse et l\u2019empathie dans l\u2019expression de v\u00e9rit\u00e9s, qui peuvent parfois blesser, m\u00eame involontairement.<\/p>\n<p>Au Canada, il y a un grand mouvement qui s\u2019appelle justement la Commission de v\u00e9rit\u00e9 et r\u00e9conciliation du Canada**, qui vise \u00e0 offrir un processus pour guider les Canadiens dans la difficile mise au grand jour des faits relatifs au syst\u00e8me des pensionnats indiens, mais aussi d\u2019\u00e9tablir les bases d\u2019une r\u00e9conciliation durable au Canada.<\/p>\n<p>Sans la v\u00e9rit\u00e9, pas de r\u00e9conciliation possible. Int\u00e9ressant n\u2019est-ce pas?<\/p>\n<p>J\u2019esp\u00e8re vous avoir convaincu que les demi-v\u00e9rit\u00e9s n\u2019ont pas leur place dans la profession des relations publiques.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre le d\u00e9but de nos prochaines formations.<\/p>\n<p>* Ce proverbe est d\u00e9j\u00e0 mentionn\u00e9 dans le&nbsp;Dictionnaire universel&nbsp;de 1690\u202f[1]&nbsp;et dans le Dictionnaire de l&rsquo;Acad\u00e9mie fran\u00e7aise de 1694 (Dictionnaire de l&rsquo;Acad\u00e9mie fran\u00e7aise)&nbsp;\u202f[2]. Wiktionnaire<\/p>\n<p>** ENCYCLOP\u00c9DIE CANADIENNE<\/p>\n<p>SUIVEZ-NOUS SUR INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si, au d\u00e9but du si\u00e8cle dernier, il \u00e9tait encore possible de raconter des histoires inv\u00e9rifiables qui faisaient du proverbe A beau mentir qui vient de loin* presque une v\u00e9rit\u00e9 universelle, il en va autrement aujourd\u2019hui dans les pays libres qui ont acc\u00e8s \u00e0 l\u2019information et aux m\u00e9dias sociaux. Les relations publiques qui s\u2019exercent dans les [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>115- Les relations publiques : mythe no 2 \u2013 les demi-v\u00e9rit\u00e9s - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/11\/09\/115-les-relations-publiques-mythe-no-2-les-demi-verites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"115- Les relations publiques : mythe no 2 \u2013 les demi-v\u00e9rit\u00e9s - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Si, au d\u00e9but du si\u00e8cle dernier, il \u00e9tait encore possible de raconter des histoires inv\u00e9rifiables qui faisaient du proverbe A beau mentir qui vient de loin* presque une v\u00e9rit\u00e9 universelle, il en va autrement aujourd\u2019hui dans les pays libres qui ont acc\u00e8s \u00e0 l\u2019information et aux m\u00e9dias sociaux. 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