{"id":10045,"date":"2022-11-23T05:55:00","date_gmt":"2022-11-23T10:55:00","guid":{"rendered":"http:\/\/605c4c59-d971-4d57-8d54-7dc1c1dcfc01"},"modified":"2023-03-01T15:23:14","modified_gmt":"2023-03-01T20:23:14","slug":"117-le-unboxing-une-tactique-de-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/11\/23\/117-le-unboxing-une-tactique-de-relations-publiques\/","title":{"rendered":"117- Le \u00ab unboxing \u00bb une tactique de relations publiques"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4106\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10045-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61069677\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-23%2F699b0605-8a22-5fb3-592c-deb3bf80e613.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61069677\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-23%2F699b0605-8a22-5fb3-592c-deb3bf80e613.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61069677\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-10-23%2F699b0605-8a22-5fb3-592c-deb3bf80e613.mp3<\/a><\/audio><\/div><p>\u00c0 l\u2019origine, le \u00ab unboxing \u00bb consistait \u00e0 filmer un produit que l\u2019on retirait de son emballage. Aujourd\u2019hui, plusieurs strat\u00e9gies sont mises de l\u2019avant afin que les influenceurs ou les YouTubers d\u00e9ballent des produits sur leurs plateformes de m\u00e9dias sociaux pour impressionner leurs admirateurs et les internautes.<\/p>\n<p>Cette pratique me semblait futile il y a plusieurs ann\u00e9es. Elle me semble encore un peu \u00e9trange aujourd\u2019hui, mais l\u2019histoire nous prouve que les r\u00e9sultats sont au rendez-vous lorsque cette tactique est bien ficel\u00e9e. Les humains aiment regarder des vid\u00e9os o\u00f9 l\u2019on d\u00e9balle des produits.<\/p>\n<p>Le but de nos clients qui utilisent la tactique du \u00ab unboxing \u00bb est bien s\u00fbr de faire d\u00e9couvrir \u00e0 une client\u00e8le cible leurs nouveaut\u00e9s et capter l\u2019int\u00e9r\u00eat de nouveaux et plus jeunes consommateurs.<\/p>\n<p>Les grandes marques ont, depuis quelques ann\u00e9es, rivalis\u00e9 d\u2019ing\u00e9niosit\u00e9 afin d\u2019attiser la convoitise pour \u00eatre choisies par les meilleurs influenceurs de leur industrie. Nous travaillons avec plusieurs marques de beaut\u00e9, et les coffrets qui sont envoy\u00e9s aux influenceurs sont parfois somptueux, dignes de faire partie de collections.<\/p>\n<p>Vous comprendrez que les grands groupes tels que LVMH, L\u2019OR\u00c9AL ou des marques telles que Chanel peuvent d\u00e9ployer des moyens \u00e9normes pour r\u00e9aliser de v\u00e9ritables \u00e9crins de beaut\u00e9 en tr\u00e8s grande quantit\u00e9, donc \u00e0 co\u00fbt raisonnable.<\/p>\n<p>Ces entreprises sont des experts quand vient le temps de cr\u00e9er le d\u00e9sir chez leurs client\u00e8les et chez les influenceurs, tous veulent recevoir le sublime coffret Guerlain ou Skinceuticals.<\/p>\n<p>Depuis quelques ann\u00e9es, le \u00ab unboxing \u00bb atteint des sommets en Am\u00e9rique du Nord avec les \u00ab coffrets de l\u2019avent, qui d\u00e9voilent un produit d\u2019une entreprise chaque jour avant la f\u00eate de No\u00ebl. De sublime coffrets sont cr\u00e9\u00e9s o\u00f9 l\u2019on peut ouvrir une partie chaque jour. Vous voyez comment cette tactique permet de faire parler de vous pendant plusieurs jours par le m\u00eame influenceur.<\/p>\n<p>Des marques de beaut\u00e9, mais aussi de th\u00e9, de chocolat et autres produits gourmands rivalisent d\u2019ing\u00e9niosit\u00e9 pour cr\u00e9er ces fabuleux coffrets que les clients peuvent aussi acqu\u00e9rir.<\/p>\n<p>Nos amis du marketing aiment penser qu\u2019il s\u2019agit ici d\u2019une tactique qui leur est propre, mais je peux vous assurer que c\u2019est ici de pures relations publiques :<\/p>\n<ol>\n<li>Vous proposez \u00e0 des journalistes et des influenceurs vos coffrets (libre \u00e0 ces derniers de les accepter ou de les refuser);<\/li>\n<li>Il n\u2019y a aucun \u00e9change mon\u00e9taire \u2013 s\u2019ils acceptent le coffret, il y a de fortes chances qu\u2019ils en parlent.<\/li>\n<\/ol>\n<p>C\u2019est la base m\u00eame de ce que nous faisons tous les jours \u00e0 l\u2019agence : proposer, faire d\u00e9couvrir les produits de nos clients sans \u00e9change d\u2019argent en premier lieu. Il est possible que dans un deuxi\u00e8me temps, une collaboration payante soit propos\u00e9e avec les influenceurs dont les communaut\u00e9s auront le mieux r\u00e9agi \u00e0 la pr\u00e9sentation des produits.<\/p>\n<p>Alors, oui, le \u00ab unboxing \u00bb est une tactique de relations publiques.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre le d\u00e9but de nos prochaines formations.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019origine, le \u00ab unboxing \u00bb consistait \u00e0 filmer un produit que l\u2019on retirait de son emballage. Aujourd\u2019hui, plusieurs strat\u00e9gies sont mises de l\u2019avant afin que les influenceurs ou les YouTubers d\u00e9ballent des produits sur leurs plateformes de m\u00e9dias sociaux pour impressionner leurs admirateurs et les internautes. Cette pratique me semblait futile il y a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>117- Le \u00ab unboxing \u00bb une tactique de relations publiques - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/11\/23\/117-le-unboxing-une-tactique-de-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"117- Le \u00ab unboxing \u00bb une tactique de relations publiques - Nata PR\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019origine, le \u00ab unboxing \u00bb consistait \u00e0 filmer un produit que l\u2019on retirait de son emballage. Aujourd\u2019hui, plusieurs strat\u00e9gies sont mises de l\u2019avant afin que les influenceurs ou les YouTubers d\u00e9ballent des produits sur leurs plateformes de m\u00e9dias sociaux pour impressionner leurs admirateurs et les internautes. 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