{"id":10043,"date":"2022-12-07T05:55:32","date_gmt":"2022-12-07T10:55:32","guid":{"rendered":"http:\/\/5b8029ed-6090-4ba6-b10d-9cbc00c034ba"},"modified":"2023-03-01T15:21:21","modified_gmt":"2023-03-01T20:21:21","slug":"119-les-relations-publiques-et-le-demarketing","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/12\/07\/119-les-relations-publiques-et-le-demarketing\/","title":{"rendered":"119- Les relations publiques et le d\u00e9marketing"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_776\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10043-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61803544\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-7%2Fa32f48f6-823a-bf00-67f5-1c75c8a5cb82.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61803544\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-7%2Fa32f48f6-823a-bf00-67f5-1c75c8a5cb82.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/61803544\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-7%2Fa32f48f6-823a-bf00-67f5-1c75c8a5cb82.mp3<\/a><\/audio><\/div><p>Un client nous a demand\u00e9 r\u00e9cemment comment il pouvait promouvoir une excellente vid\u00e9o qui explique en d\u00e9tail la mani\u00e8re de choisir le bon jeans selon sa taille et sa morphologie.<\/p>\n<p>Bien qu\u2019il soit int\u00e9ressant de proposer des vid\u00e9os, il n\u2019est pas fr\u00e9quent que les grands m\u00e9dias les diffusent sur leurs plateformes. C\u2019est ce qui explique les r\u00e9serves des professionnels des relations publiques de promouvoir de tels documents, car m\u00eame si nous expliquons ce fait \u00e0 nos clients, ces derniers esp\u00e8rent secr\u00e8tement que nous allons r\u00e9ussir \u00e0 placer leur vid\u00e9o en diffusion, et ils seront d\u00e9\u00e7us des r\u00e9sultats.<\/p>\n<p>Il faut savoir que, pour les grands m\u00e9dias, diffuser une telle vid\u00e9o signifie :<\/p>\n<ol>\n<li>vous accorder une place de choix,<\/li>\n<li>vous faire b\u00e9n\u00e9ficier d\u2019un espace publicitaire,<\/li>\n<li>offenser possiblement des annonceurs, surtout s\u2019ils ont pay\u00e9 cher leur espace.<\/li>\n<\/ol>\n<p>Mais, les temps changent et nous n\u2019h\u00e9sitons pas \u00e0 pr\u00e9senter ces vid\u00e9os avec nos communiqu\u00e9s.<\/p>\n<p>C\u2019est surtout du c\u00f4t\u00e9 des influenceurs qu\u2019il sera plus facile d\u2019obtenir des confirmations de diffusion. Si ces derniers choisissent de diffuser votre vid\u00e9o sans \u00eatre r\u00e9mun\u00e9r\u00e9s, c\u2019est sans doute qu\u2019ils vous connaissent d\u00e9j\u00e0, aiment vos produits ainsi que votre marque et souhaitent vous apporter leur soutien.<\/p>\n<p>C\u2019est le travail que nous faisons en continu \u00e0 l\u2019agence NATA PR, \u00e0 savoir offrir des produits aux influenceurs pour leur faire d\u00e9couvrir nos clients.<\/p>\n<p>Quand je vous parle de l\u2019importance de l\u2019\u00e9l\u00e9ment \u00ab temps \u00bb en relations publiques, c\u2019est ici un parfait exemple. Vous avez d\u00e9j\u00e0 \u00e9tabli des liens avec les influenceurs et les m\u00e9dias. Ces derniers seront r\u00e9ceptifs \u00e0 vos prochains communiqu\u00e9s et beaucoup plus enclins \u00e0 parler de vous.<\/p>\n<p>Nous avons donc choisi pour pr\u00e9senter cette vid\u00e9o de nous appuyer sur la tendance du \u00ab d\u00e9marketing \u00bb, qui consiste \u00e0 promouvoir la r\u00e9duction de consommation dans ce cas-ci.<\/p>\n<p>Le titre de notre communiqu\u00e9 : <strong>N\u2019achetez pas de jeans avant d\u2019avoir visionn\u00e9 cette vid\u00e9o.<\/strong><\/p>\n<p>Comme notre titre est percutant et pique la curiosit\u00e9, plusieurs m\u00e9dias ont visionn\u00e9 la vid\u00e9o et ont f\u00e9licit\u00e9 notre client pour cette initiative. Nous savons bien que plusieurs ne pourront la diffuser, mais j\u2019aime bien ces initiatives qui permettent de mettre en place ce que j\u2019appelle <strong>l\u2019effet cumulatif RP<\/strong>.<\/p>\n<p>Ici, la vid\u00e9o de notre client a \u00e9t\u00e9 d\u00e9velopp\u00e9e exactement pour cela : r\u00e9duire le nombre de retours. Un fl\u00e9au, vous vous en doutez, dont on ne parle pas assez. Quoi de mieux que le d\u00e9marketing pour sensibiliser les clients \u00e0 ce probl\u00e8me : consommer moins, consommer mieux.<\/p>\n<p>PATAGONIA a d\u00e9j\u00e0 utilis\u00e9 cette strat\u00e9gie dans une publicit\u00e9 du Vendredi fou diffus\u00e9e dans le New York Times : \u00ab Don\u2019t Buy This Jacket \u00bb \u00e9tait le titre de cette publicit\u00e9.<\/p>\n<p><a href=\"https:\/\/www.patagonia.ca\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">https:\/\/www.patagonia.ca\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html<\/a><\/p>\n<p>Et effectivement, rien de mieux que les relations publiques pour raconter le pourquoi de cette publicit\u00e9. Le texte explicatif se retrouve dans la section blogue de son site Internet. \u00c9videmment, l\u2019entreprise connait une chose ou deux sur le r\u00e9f\u00e9rencement\u2026<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre le d\u00e9but de nos prochaines formations.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un client nous a demand\u00e9 r\u00e9cemment comment il pouvait promouvoir une excellente vid\u00e9o qui explique en d\u00e9tail la mani\u00e8re de choisir le bon jeans selon sa taille et sa morphologie. Bien qu\u2019il soit int\u00e9ressant de proposer des vid\u00e9os, il n\u2019est pas fr\u00e9quent que les grands m\u00e9dias les diffusent sur leurs plateformes. C\u2019est ce qui explique [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>119- Les relations publiques et le d\u00e9marketing - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/12\/07\/119-les-relations-publiques-et-le-demarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"119- Les relations publiques et le d\u00e9marketing - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Un client nous a demand\u00e9 r\u00e9cemment comment il pouvait promouvoir une excellente vid\u00e9o qui explique en d\u00e9tail la mani\u00e8re de choisir le bon jeans selon sa taille et sa morphologie. Bien qu\u2019il soit int\u00e9ressant de proposer des vid\u00e9os, il n\u2019est pas fr\u00e9quent que les grands m\u00e9dias les diffusent sur leurs plateformes. 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