{"id":10042,"date":"2022-12-14T05:55:00","date_gmt":"2022-12-14T10:55:00","guid":{"rendered":"http:\/\/e254e8da-5a8d-4689-8264-47bf26952fb6"},"modified":"2023-03-01T15:20:34","modified_gmt":"2023-03-01T20:20:34","slug":"120-les-relations-publiques-et-leffet-compose","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/","title":{"rendered":"120- Les relations publiques et l\u2019effet compos\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8474\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10042-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62164534\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-14%2F6883140e-2b5a-1668-8948-4ff2b8c53980.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62164534\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-14%2F6883140e-2b5a-1668-8948-4ff2b8c53980.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62164534\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-14%2F6883140e-2b5a-1668-8948-4ff2b8c53980.mp3<\/a><\/audio><\/div><p>J&rsquo;ai abord\u00e9 ce th\u00e8me dans le balado pr\u00e9c\u00e9dent o\u00f9 je vous parlais du d\u00e9marketing. Il n&rsquo;est pas n\u00e9cessaire d&rsquo;\u00e9couter au pr\u00e9alable le pr\u00e9c\u00e9dent \u00e9pisode, car voici une mise en contexte&nbsp;: je donnais dans le balado 119 l&rsquo;exemple de notre client qui avait cr\u00e9\u00e9 une excellente vid\u00e9o et souhaitait que les m\u00e9dias et les influenceurs la diffusent sur leurs plateformes de mani\u00e8re organique (sans les payer).<\/p>\n<p>Plus je r\u00e9fl\u00e9chis \u00e0 ce que j&rsquo;appelle l&rsquo;effet compos\u00e9 des RP, plus je trouve que ce concept, que j&rsquo;ai invent\u00e9, est sens\u00e9 et tellement li\u00e9 \u00e0 nos comportements humains. Pour nous, chez NATA, l&rsquo;effet compos\u00e9 RP est cr\u00e9\u00e9 gr\u00e2ce \u00e0 nos communications diffus\u00e9es en continu, \u00e0 nos liens \u00e9tablis et nourris \u00e0 travers le temps. Ces liens prennent toute leur valeur lorsque nous avons un besoin de communication qui sort des sentiers battus, comme dans le cas de cette vid\u00e9o de notre client qui vend des jeans.<\/p>\n<p>C&rsquo;est le travail que nous faisons tous les jours \u00e0 l&rsquo;agence NATA PR, \u00e0 savoir offrir des produits aux influenceurs pour leur faire d\u00e9couvrir nos clients. Cet exemple illustre parfaitement l&rsquo;importance de l&rsquo;\u00e9l\u00e9ment \u00ab&nbsp;temps&nbsp;\u00bb en relations publiques.<\/p>\n<p>Vous avez d\u00e9j\u00e0 \u00e9tabli des liens avec les influenceurs et les m\u00e9dias. Ces derniers seront r\u00e9ceptifs \u00e0 vos prochains communiqu\u00e9s et davantage enclins \u00e0 parler de vous.<\/p>\n<p>L&rsquo;effet compos\u00e9 RP est aussi vrai avec les m\u00e9dias, et nous construisons souvent nos plans de relations publiques et plusieurs de nos offres de services avec cette tactique tr\u00e8s simple&nbsp;: communiquer sur un m\u00eame th\u00e8me ou une m\u00eame entreprise \u00e0 plusieurs moments cl\u00e9s dans&nbsp;le temps.<\/p>\n<p>Pour illustrer encore plus facilement cette tactique de l&rsquo;effet compos\u00e9 RP, je vous raconte ce que nous avions mis en place pour un client qui, disons, n&rsquo;avait pas les produits les plus attirants comme la beaut\u00e9, la mode et le design peuvent l&rsquo;\u00eatre. J&rsquo;aime travailler \u00e0 l&rsquo;occasion sur ces dossiers, car ils nous invitent \u00e0 sortir de nos contacts habituels et \u00e0 remettre en question ce que nous faisons tous les jours.<\/p>\n<p>Il s&rsquo;agissait ici d&rsquo;une association qui regroupait des fabricants de portes et fen\u00eatres en PVC. Les histoires de ces manufacturiers \u00e9taient fascinantes, car depuis les ann\u00e9es 60, ce mat\u00e9riau avait fait ses preuves en mati\u00e8re de&nbsp;durabilit\u00e9, flexibilit\u00e9 et pr\u00e9servation de l&rsquo;environnement. J&rsquo;ai donc \u00e9tabli les th\u00e9matiques sur lesquelles nous allions construire notre campagne et les moments cl\u00e9s o\u00f9 nous allions diffuser chacun de nos trois communiqu\u00e9s.<\/p>\n<p>1- Premier communiqu\u00e9&nbsp;: Les fen\u00eatres en PVC sont-elles un bon choix pour l&rsquo;environnement?<\/p>\n<p>2- Deuxi\u00e8me communiqu\u00e9&nbsp;: Le PVC un mat\u00e9riau design<\/p>\n<p>3- Troisi\u00e8me communiqu\u00e9&nbsp;: Les fen\u00eatres en PVC le choix no1 de l&rsquo;architecte X<\/p>\n<p>Je dis souvent que personne n&rsquo;attend votre communiqu\u00e9 et il est parfois impossible de savoir si le th\u00e8me int\u00e9resse des m\u00e9dias. Parfois ceux-ci vont r\u00e9pondre \u00e0 notre 2e ou notre 3e communiqu\u00e9. Il est possible que le th\u00e8me des fen\u00eatres en PVC les int\u00e9resse, mais que le moment ne leur est pas propice pour r\u00e9diger un article sur ce th\u00e8me. Ce sera peut-\u00eatre au 3e communiqu\u00e9 que ces derniers vous r\u00e9pondront.<\/p>\n<p>C&rsquo;est pourquoi l&rsquo;\u00e9l\u00e9ment temps est le plus important dans notre profession. De plus, l&rsquo;effet cumulatif est durable pour les marques qui communiquent r\u00e9guli\u00e8rement.<\/p>\n<p>Si vous souhaitez en savoir plus sur l&rsquo;effet compos\u00e9 et la fa\u00e7on de d\u00e9velopper une campagne RP qui fera mouche, n&rsquo;h\u00e9sitez pas \u00e0 communiquer avec moi.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>GET FEATURED FOR FREE<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_en\">https:\/\/prschool.natapr.com\/evergreen_en<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p>https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai abord\u00e9 ce th\u00e8me dans le balado pr\u00e9c\u00e9dent o\u00f9 je vous parlais du d\u00e9marketing. Il n&rsquo;est pas n\u00e9cessaire d&rsquo;\u00e9couter au pr\u00e9alable le pr\u00e9c\u00e9dent \u00e9pisode, car voici une mise en contexte&nbsp;: je donnais dans le balado 119 l&rsquo;exemple de notre client qui avait cr\u00e9\u00e9 une excellente vid\u00e9o et souhaitait que les m\u00e9dias et les influenceurs la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;ai abord\u00e9 ce th\u00e8me dans le balado pr\u00e9c\u00e9dent o\u00f9 je vous parlais du d\u00e9marketing. Il n&rsquo;est pas n\u00e9cessaire d&rsquo;\u00e9couter au pr\u00e9alable le pr\u00e9c\u00e9dent \u00e9pisode, car voici une mise en contexte&nbsp;: je donnais dans le balado 119 l&rsquo;exemple de notre client qui avait cr\u00e9\u00e9 une excellente vid\u00e9o et souhaitait que les m\u00e9dias et les influenceurs la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:20:34+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"120- Les relations publiques et l\u2019effet compos\u00e9\",\"datePublished\":\"2022-12-14T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\"},\"wordCount\":656,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\",\"name\":\"120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2022-12-14T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:20:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"120- Les relations publiques et l\u2019effet compos\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/","og_locale":"fr_FR","og_type":"article","og_title":"120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR","og_description":"J&rsquo;ai abord\u00e9 ce th\u00e8me dans le balado pr\u00e9c\u00e9dent o\u00f9 je vous parlais du d\u00e9marketing. Il n&rsquo;est pas n\u00e9cessaire d&rsquo;\u00e9couter au pr\u00e9alable le pr\u00e9c\u00e9dent \u00e9pisode, car voici une mise en contexte&nbsp;: je donnais dans le balado 119 l&rsquo;exemple de notre client qui avait cr\u00e9\u00e9 une excellente vid\u00e9o et souhaitait que les m\u00e9dias et les influenceurs la [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/","og_site_name":"Nata PR","article_published_time":"2022-12-14T10:55:00+00:00","article_modified_time":"2023-03-01T20:20:34+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"120- Les relations publiques et l\u2019effet compos\u00e9","datePublished":"2022-12-14T10:55:00+00:00","dateModified":"2023-03-01T20:20:34+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/"},"wordCount":656,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/","url":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/","name":"120- Les relations publiques et l\u2019effet compos\u00e9 - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2022-12-14T10:55:00+00:00","dateModified":"2023-03-01T20:20:34+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2022\/12\/14\/120-les-relations-publiques-et-leffet-compose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"120- Les relations publiques et l\u2019effet compos\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10042"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10042"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10042\/revisions"}],"predecessor-version":[{"id":10340,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10042\/revisions\/10340"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}