{"id":10041,"date":"2022-12-21T05:55:00","date_gmt":"2022-12-21T10:55:00","guid":{"rendered":"http:\/\/08b84d00-a94b-4424-a79c-578ad056b246"},"modified":"2023-03-01T15:19:41","modified_gmt":"2023-03-01T20:19:41","slug":"121-les-relations-publiques-le-bon-timing","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/","title":{"rendered":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8593\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10041-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62492457\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-21%2Ff00b25a3-c484-ffc9-bdbd-315379e72a9c.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62492457\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-21%2Ff00b25a3-c484-ffc9-bdbd-315379e72a9c.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/62492457\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-21%2Ff00b25a3-c484-ffc9-bdbd-315379e72a9c.mp3<\/a><\/audio><\/div><p>Vous avez r\u00e9dig\u00e9 votre premier communiqu\u00e9 qui contient des informations pertinentes. Votre titre accrocheur devrait capter l\u2019attention des journalistes et des influenceurs. Toutefois, vous vous demandez quel est le bon \u00ab&nbsp;timing&nbsp;\u00bb pour l\u2019envoyer.<\/p>\n<p>C\u2019est une excellente question \u00e0 laquelle il y a, comme vous vous en doutez, plusieurs r\u00e9ponses.<\/p>\n<p>Lundi matin&nbsp;: \u00e0 moins que vous soyez une entreprise majeure et d\u00e9j\u00e0 connue. Les lundis matin sont souvent des moments tr\u00e8s charg\u00e9s pour les m\u00e9dias et les influenceurs, tout comme pour vous. C\u2019est le retour au travail apr\u00e8s la fin de semaine, et on vide souvent sa bo\u00eete de courriels et on pr\u00e9pare l\u2019agenda de la semaine. En g\u00e9n\u00e9ral, nous \u00e9vitons d\u2019envoyer des communiqu\u00e9s les lundis. Mais attention, si votre nouvelle est li\u00e9e \u00e0 l\u2019actualit\u00e9, les lundis apr\u00e8s-midi pourraient \u00eatre le moment id\u00e9al.<\/p>\n<p>\u00c0 l\u2019agence NATA PR, nous maximisons nos communiqu\u00e9s en les envoyant les mardis, mercredis, jeudis et vendredis.<\/p>\n<p>Cependant, comme nous avons \u00e0 cr\u00e9er pour plusieurs clients des rapports hebdomadaires de nos actions, je demande \u00e0 mes employ\u00e9s de les pr\u00e9parer le jeudi et de r\u00e9diger des communiqu\u00e9s qui pourront \u00eatre envoy\u00e9s \u00e0 la premi\u00e8re heure le vendredi.<\/p>\n<p>Encore ici, tout d\u00e9pend de votre secteur d\u2019activit\u00e9, mais sachez que les vendredis sont opportuns si vous avez besoin de parler directement \u00e0 des journalistes ou \u00e0 des influenceurs. Certains journalistes les vendredis apr\u00e8s-midi seront sans doute en train de boucler des articles pour la fin de semaine, mais dans notre secteur d\u2019activit\u00e9 o\u00f9 nous approchons souvent les magazines, les vendredis ont toujours \u00e9t\u00e9 d\u2019excellentes journ\u00e9es. Nous avons m\u00eame tenu des \u00e9v\u00e9nements les vendredis.<\/p>\n<p>Il y a cette fausse croyance du c\u00f4t\u00e9 des professionnels des relations publiques qui se sp\u00e9cialisent dans la promotion de produits qui affirment que les vendredis ne sont pas des jours pour envoyer des communiqu\u00e9s ou animer des \u00e9v\u00e9nements. Cela est faux, mais attention, car si vous d\u00e9cidez d\u2019inviter des influenceurs\/journalistes \u00e0 d\u00e9couvrir un nouveau spa ou une nouvelle boutique, il faudra les aviser \u00e0 l\u2019avance. On parle ici de plusieurs semaines pour maximiser la pr\u00e9sence des journalistes et des influenceurs.<\/p>\n<p>\u00c0 l\u2019agence NATA PR, nous avons, \u00e0 plusieurs reprises, organis\u00e9 des voyages de presse avec des groupes de journalistes ou d\u2019influenceurs les vendredis. Nous avions, dans de tels cas, avis\u00e9 les m\u00e9dias et les influenceurs des semaines \u00e0 l\u2019avance pour qu\u2019ils puissent r\u00e9server cette plage horaire dans leur calendrier.<\/p>\n<p>Il s\u2019agissait souvent de courts voyages de presse pour d\u00e9couvrir un spa ou un lieu touristique \u00e0 60-90 minutes de grands centres. En donnant suffisamment de temps \u00e0 ces derniers, nous leur permettions alors de planifier le travail de leur semaine pour terminer plus t\u00f4t le vendredi et profiter du voyage de presse que nous leur proposions.<\/p>\n<p>Il n\u2019y a pas de recette unique et uniforme, nous sommes ici dans un monde qui change constamment. Rien ne vous emp\u00eache de demander \u00e0 trois journalistes et \u00e0 trois influenceurs quels sont, selon eux, les meilleurs moments o\u00f9 ils souhaitent \u00eatre invit\u00e9s \u00e0 des pr\u00e9sentations\/\u00e9v\u00e9nements.<\/p>\n<p>Une chose est certaine, le bon \u00ab&nbsp;timing&nbsp;\u00bb est un \u00e9l\u00e9ment cl\u00e9 du succ\u00e8s de nos \u00e9v\u00e9nements et de nos campagnes de relations publiques, et le \u00ab&nbsp;timing&nbsp;\u00bb qui fonctionnait avant la pand\u00e9mie peut ne plus \u00eatre une r\u00e9f\u00e9rence.<\/p>\n<p>GET FEATURED FOR FREE<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_en\">https:\/\/prschool.natapr.com\/evergreen_en<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez r\u00e9dig\u00e9 votre premier communiqu\u00e9 qui contient des informations pertinentes. Votre titre accrocheur devrait capter l\u2019attention des journalistes et des influenceurs. Toutefois, vous vous demandez quel est le bon \u00ab&nbsp;timing&nbsp;\u00bb pour l\u2019envoyer. C\u2019est une excellente question \u00e0 laquelle il y a, comme vous vous en doutez, plusieurs r\u00e9ponses. Lundi matin&nbsp;: \u00e0 moins que vous [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Vous avez r\u00e9dig\u00e9 votre premier communiqu\u00e9 qui contient des informations pertinentes. Votre titre accrocheur devrait capter l\u2019attention des journalistes et des influenceurs. Toutefois, vous vous demandez quel est le bon \u00ab&nbsp;timing&nbsp;\u00bb pour l\u2019envoyer. C\u2019est une excellente question \u00e0 laquelle il y a, comme vous vous en doutez, plusieurs r\u00e9ponses. Lundi matin&nbsp;: \u00e0 moins que vous [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-21T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:19:41+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb\",\"datePublished\":\"2022-12-21T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:19:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\"},\"wordCount\":623,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\",\"name\":\"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2022-12-21T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:19:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/","og_locale":"fr_FR","og_type":"article","og_title":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR","og_description":"Vous avez r\u00e9dig\u00e9 votre premier communiqu\u00e9 qui contient des informations pertinentes. Votre titre accrocheur devrait capter l\u2019attention des journalistes et des influenceurs. Toutefois, vous vous demandez quel est le bon \u00ab&nbsp;timing&nbsp;\u00bb pour l\u2019envoyer. C\u2019est une excellente question \u00e0 laquelle il y a, comme vous vous en doutez, plusieurs r\u00e9ponses. Lundi matin&nbsp;: \u00e0 moins que vous [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/","og_site_name":"Nata PR","article_published_time":"2022-12-21T10:55:00+00:00","article_modified_time":"2023-03-01T20:19:41+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb","datePublished":"2022-12-21T10:55:00+00:00","dateModified":"2023-03-01T20:19:41+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/"},"wordCount":623,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/","url":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/","name":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2022-12-21T10:55:00+00:00","dateModified":"2023-03-01T20:19:41+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2022\/12\/21\/121-les-relations-publiques-le-bon-timing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"121- Les relations publiques \u2013 le bon \u00ab timing \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10041"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10041"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10041\/revisions"}],"predecessor-version":[{"id":10334,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10041\/revisions\/10334"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}