{"id":10039,"date":"2023-01-04T05:55:00","date_gmt":"2023-01-04T10:55:00","guid":{"rendered":"http:\/\/de18bd00-4d08-416a-bdb6-3c8a54b7dec1"},"modified":"2023-03-01T15:17:52","modified_gmt":"2023-03-01T20:17:52","slug":"123-les-relations-publiques-la-premiere-question","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/01\/04\/123-les-relations-publiques-la-premiere-question\/","title":{"rendered":"123- Les relations publiques \u2013 la premi\u00e8re question"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2810\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10039-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63021675\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-3%2F77a72bb0-92ec-95d6-98c3-4675faec722e.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63021675\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-3%2F77a72bb0-92ec-95d6-98c3-4675faec722e.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63021675\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-3%2F77a72bb0-92ec-95d6-98c3-4675faec722e.mp3<\/a><\/audio><\/div><p>Pour ceux qui d\u00e9couvrent la NATA PR SCHOOL avec cet \u00e9pisode, sachez que nous avons un mod\u00e8le en six \u00e9tapes, qui vous guide afin que vous puissiez cr\u00e9er par vous-m\u00eame votre campagne de relations publiques ou de m\u00e9dias sociaux.<\/p>\n<p>Ce mod\u00e8le, nous l\u2019utilisons tous les jours \u00e0 l\u2019agence NATA PR. L\u2019\u00e9tape num\u00e9ro un de cet outil est toute simple et, sans conteste, l\u2019une des plus importantes; il s\u2019agit de LA premi\u00e8re question \u00e0 vous poser&nbsp;:<\/p>\n<p>Pourquoi parleraient-ils de vous?<\/p>\n<p>Ils \u00e9tant la cible de votre choix&nbsp;: un journaliste ou un influenceur.<\/p>\n<p>Alors pourquoi le journaliste du quotidien que vous lisez r\u00e9guli\u00e8rement parlerait-il de vous?<\/p>\n<p>Si vous lisez les articles de ce journaliste, vous savez qu\u2019il est int\u00e9ress\u00e9 par les entreprises qui signent des contrats \u00e0 l\u2019\u00e9tranger, ont mis en place des programmes pour leurs employ\u00e9s, ont d\u00e9velopp\u00e9 des outils pour aider leurs clients en temps de r\u00e9cession, etc.<\/p>\n<p>Vous voyez un peu o\u00f9 je veux en venir? Certains journalistes avec qui nous \u00e9changeons r\u00e9guli\u00e8rement sont, par exemple, sp\u00e9cialis\u00e9s dans la mode et ont une chronique r\u00e9guli\u00e8re sur la mode locale. Alors nous savons que ce journaliste est \u00e0 l\u2019aff\u00fbt de nouvelles de ce type. \u00c0 nous de l\u2019en informer.<\/p>\n<p>Ce que nous appelons les tendances, les sujets du moment, sont de bonnes indications pour d\u00e9finir pourquoi les journalistes\/influenceurs parleraient de vous.<\/p>\n<p>D\u00e9finir les tendances de l\u2019heure est devenue un exercice quotidien pour moi. \u00c9videmment, selon l\u2019\u00e9coute de ce balado, les tendances que je d\u00e9termine ici peuvent \u00eatre d\u00e9pass\u00e9es ou perdurer. Voici \u00e0 titre d\u2019exemple pour vous \u00e9clairer&nbsp;:<\/p>\n<p>\u2022 Travailler pendant les vacances<\/p>\n<p>\u2022 H\u00f4tels qui d\u00e9veloppent des services pour les voyageurs en vacances qui ont besoin de travailler quelques heures<\/p>\n<p>\u2022 Tout ce qui touche l\u2019inflation et comment maximiser le budget familial&nbsp;: cuisiner \u00e0 la maison, choisir les surgel\u00e9s, le choix des marques maison des grandes banni\u00e8res, etc.<\/p>\n<p>\u2022 La couleur Pantone de l\u2019ann\u00e9e<\/p>\n<p>\u2022 En beaut\u00e9&nbsp;: la vitamine C, le r\u00e9tinol, les soins solaires<\/p>\n<p>\u2022 Les objets de luxe en monnaie d\u2019\u00e9change<\/p>\n<p>\u2022 Le \u00ab&nbsp;seconde main&nbsp;\u00bb, etc.<\/p>\n<p>Nous avons des clients qui proposent des nouveaut\u00e9s, mais aussi souhaitent que l\u2019on continue de faire parler de leurs meilleurs vendeurs. C\u2019est souvent \u00e0 travers ces tendances que nous communiquons.<\/p>\n<p>Nous avons un client en agroalimentaire qui est un sp\u00e9cialiste des fruits surgel\u00e9s. Communiquer sur les aspects \u00e9conomiques, nutritifs et sans gaspillage, par exemple, repr\u00e9sente d\u2019excellentes pistes pour faire parler de la marque.<\/p>\n<p>Nous pourrions aussi nous associer avec des nutritionnistes, des chefs qui proposent des recettes simples et faciles o\u00f9 les surgel\u00e9s sont \u00e0 l\u2019honneur pour inspirer les journalistes \u00e0 les inclure dans leurs histoires (recettes ou \u00e9conomie).<\/p>\n<p>Les raisons pour lesquelles on parlerait de vous ou de votre produit sont multiples. Mais la plus simple des raisons demeure la nouveaut\u00e9.<\/p>\n<p>Eh oui, vous proposez un nouveau s\u00e9rum \u00e0 la vitamine C qui donnera bonne mine. Voil\u00e0 qui peut suffire \u00e0 capter l\u2019attention des journalistes beaut\u00e9, puisque ces derniers ont le mandat de r\u00e9pertorier ce qui est nouveau dans leur secteur et ce qui est local. Une marque de beaut\u00e9 fabriqu\u00e9e ici, comme nous aimons \u00e0 le rappeler, pourra avoir sa part de visibilit\u00e9 en s\u2019appuyant sur l\u2019axe de fabrication locale.<\/p>\n<p>Si vous souhaitez en savoir plus sur notre mod\u00e8le en six \u00e9tapes, n\u2019h\u00e9sitez pas \u00e0 le t\u00e9l\u00e9charger et \u00e0 communiquer avec moi.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour ceux qui d\u00e9couvrent la NATA PR SCHOOL avec cet \u00e9pisode, sachez que nous avons un mod\u00e8le en six \u00e9tapes, qui vous guide afin que vous puissiez cr\u00e9er par vous-m\u00eame votre campagne de relations publiques ou de m\u00e9dias sociaux. Ce mod\u00e8le, nous l\u2019utilisons tous les jours \u00e0 l\u2019agence NATA PR. L\u2019\u00e9tape num\u00e9ro un de cet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>123- Les relations publiques \u2013 la premi\u00e8re question - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/01\/04\/123-les-relations-publiques-la-premiere-question\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"123- Les relations publiques \u2013 la premi\u00e8re question - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Pour ceux qui d\u00e9couvrent la NATA PR SCHOOL avec cet \u00e9pisode, sachez que nous avons un mod\u00e8le en six \u00e9tapes, qui vous guide afin que vous puissiez cr\u00e9er par vous-m\u00eame votre campagne de relations publiques ou de m\u00e9dias sociaux. 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