{"id":10038,"date":"2023-01-11T05:55:00","date_gmt":"2023-01-11T10:55:00","guid":{"rendered":"http:\/\/9e3c1e94-00e9-48d4-b5b8-dc0920b11151"},"modified":"2023-03-01T15:16:49","modified_gmt":"2023-03-01T20:16:49","slug":"124-les-relations-publiques-raconter-votre-histoire","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/","title":{"rendered":"124- Les relations publiques \u2013 raconter votre histoire"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_747\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10038-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63325126\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-11%2F9330ba03-12b4-c9cd-ddc1-61dc13b90b63.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63325126\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-11%2F9330ba03-12b4-c9cd-ddc1-61dc13b90b63.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/63325126\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-11%2F9330ba03-12b4-c9cd-ddc1-61dc13b90b63.mp3<\/a><\/audio><\/div><p>Dans cet \u00e9pisode, je continue d&rsquo;explorer avec vous notre mod\u00e8le en six \u00e9tapes que nous utilisons tous les jours \u00e0 l&rsquo;agence pour cr\u00e9er des campagnes de relations publiques et de m\u00e9dias sociaux.<\/p>\n<p>Pour obtenir notre mod\u00e8le, si vous ne l&rsquo;avez pas d\u00e9j\u00e0, cliquez sur le lien en bas de l&rsquo;\u00e9pisode&nbsp;: LE MOD\u00c8LE NATA PR.<\/p>\n<p>Dans le pr\u00e9c\u00e9dent \u00e9pisode, le 123e je vous parle de la 1re \u00e9tape qui est en fait LA premi\u00e8re question \u00e0 vous poser&nbsp;:<\/p>\n<p>Pourquoi parleraient-ils de vous?<\/p>\n<p>La deuxi\u00e8me \u00e9tape consiste, une fois que vous avez cern\u00e9 pourquoi \u00ab\u2009ils\u2009\u00bb (journalistes ou influenceurs) parleraient de vous, \u00e0 raconter votre histoire.<\/p>\n<p>Pas besoin d&rsquo;\u00eatre un \u00e9crivain<\/p>\n<p>Si vous d\u00e9veloppez votre entreprise ou occupez un emploi, vous devez sans doute r\u00e9diger des courriels (mails pour nos amis fran\u00e7ais) tous les jours. Eh bien, raconter votre histoire devrait \u00eatre aussi simple que vos \u00e9changes r\u00e9guliers avec des clients ou des fournisseurs.<\/p>\n<p>Nous avons d\u00e9velopp\u00e9 une technique de puces (bullet point) \u00e0 l&rsquo;agence NATA PR qui permet d&rsquo;aller droit au but dans nos \u00e9changes avec les journalistes\/influenceurs. L&rsquo;objectif de cette technique vise \u00e0 rendre l&rsquo;information facile \u00e0 lire et \u00e0 maximiser les chances de convaincre un journaliste de parler de vous.<\/p>\n<p>Pour vous exercer \u00e0 cette technique, vous pourriez d&rsquo;ailleurs utiliser ces simples questions, y r\u00e9pondre et les retirer avant d&rsquo;envoyer votre courriel&nbsp;:<\/p>\n<p>QUOI&nbsp;:<\/p>\n<ul>\n<li>La marque Z lance un tout nouveau s\u00e9rum \u00e0 la vitamine C.<\/li>\n<\/ul>\n<p>POURQUOI&nbsp;:<\/p>\n<ul>\n<li>Il s&rsquo;agit d&rsquo;une vitamine C qui ne s&rsquo;oxyde pas et qui conserve toutes ses propri\u00e9t\u00e9s pour diminuer les taches pigmentaires.<\/li>\n<li>C&rsquo;est un tout nouveau brevet de la compagnie Z qui est la seule \u00e0 en b\u00e9n\u00e9ficier dans le monde.<\/li>\n<\/ul>\n<p>QUAND&nbsp;:<\/p>\n<ul>\n<li>Il sera lanc\u00e9 le jour X.<\/li>\n<\/ul>\n<p>O\u00d9&nbsp;:<\/p>\n<ul>\n<li>Sur le site Web de X et dans les bonnes pharmacies.<\/li>\n<\/ul>\n<p>CONTACT<\/p>\n<ul>\n<li>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour toute question.&nbsp;<\/li>\n<\/ul>\n<p>C&rsquo;est une chose de capter l&rsquo;attention des journalistes\/influenceurs, c&rsquo;en est une autre de parvenir \u00e0 ce qu&rsquo;ils lisent votre courriel. Si le contenu est long, il y a de fortes chances qu&rsquo;il ne soit tout simplement pas lu. Vous demandez un effort trop grand \u00e0 la personne vis\u00e9e.<\/p>\n<p>Si vous avez envie de d\u00e9velopper cette technique avec nous, vous pouvez vous inscrire \u00e0 la NATA PR SCHOOL (lien sous l&rsquo;\u00e9pisode).<\/p>\n<p>Nous vous enseignerons aussi les bases pour la cr\u00e9ation simplifi\u00e9e de communiqu\u00e9s vendeurs. Car oui, le courriel est essentiel, mais le communiqu\u00e9 demeure l&rsquo;outil num\u00e9ro&nbsp;1 des relations publiques en vous permettant de raconter plus en d\u00e9tail votre histoire.<\/p>\n<p>Certains de nos \u00e9tudiants ont simplement utilis\u00e9 cette m\u00e9thode avant m\u00eame d&rsquo;avoir termin\u00e9 leur communiqu\u00e9 et ils ont r\u00e9ussi \u00e0 obtenir des entrevues avec des t\u00e9l\u00e9s locales, des journaux et des magazines de leur industrie.<\/p>\n<p>Si ce que vous proposez correspond \u00e0 ce qu&rsquo;ils cherchent, les chances sont tr\u00e8s \u00e9lev\u00e9es qu&rsquo;ils vous r\u00e9pondent et parlent de vous.<\/p>\n<p>Votre petite voix int\u00e9rieure vous murmure que cela ne peut pas \u00eatre aussi simple? Eh bien, d\u00e9trompez-vous. Car plus vos \u00e9changes sont simples et pr\u00e9cis, plus la personne cibl\u00e9e aura envie de vous lire.<\/p>\n<p>Vous lui facilitez la t\u00e2che et rendez digestes vos informations. Si tout se lit en un seul coup d&rsquo;\u0153il, vous capterez son attention.<\/p>\n<p>Si vous souhaitez en savoir plus sur notre mod\u00e8le en six \u00e9tapes, n&rsquo;h\u00e9sitez pas \u00e0 le t\u00e9l\u00e9charger et \u00e0 communiquer avec moi.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">LE MOD\u00c8LE NATA PR GRATUIT<\/a><\/p>\n<p><a href=\"https:\/\/natapr.com\">INSCRIVEZ-VOUS SUR NOS LISTES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode, je continue d&rsquo;explorer avec vous notre mod\u00e8le en six \u00e9tapes que nous utilisons tous les jours \u00e0 l&rsquo;agence pour cr\u00e9er des campagnes de relations publiques et de m\u00e9dias sociaux. Pour obtenir notre mod\u00e8le, si vous ne l&rsquo;avez pas d\u00e9j\u00e0, cliquez sur le lien en bas de l&rsquo;\u00e9pisode&nbsp;: LE MOD\u00c8LE NATA PR. Dans [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>124- Les relations publiques \u2013 raconter votre histoire - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"124- Les relations publiques \u2013 raconter votre histoire - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans cet \u00e9pisode, je continue d&rsquo;explorer avec vous notre mod\u00e8le en six \u00e9tapes que nous utilisons tous les jours \u00e0 l&rsquo;agence pour cr\u00e9er des campagnes de relations publiques et de m\u00e9dias sociaux. Pour obtenir notre mod\u00e8le, si vous ne l&rsquo;avez pas d\u00e9j\u00e0, cliquez sur le lien en bas de l&rsquo;\u00e9pisode&nbsp;: LE MOD\u00c8LE NATA PR. Dans [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:16:49+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"124- Les relations publiques \u2013 raconter votre histoire\",\"datePublished\":\"2023-01-11T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:16:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\"},\"wordCount\":618,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\",\"url\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\",\"name\":\"124- Les relations publiques \u2013 raconter votre histoire - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2023-01-11T10:55:00+00:00\",\"dateModified\":\"2023-03-01T20:16:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"124- Les relations publiques \u2013 raconter votre histoire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"124- Les relations publiques \u2013 raconter votre histoire - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/","og_locale":"fr_FR","og_type":"article","og_title":"124- Les relations publiques \u2013 raconter votre histoire - Nata PR","og_description":"Dans cet \u00e9pisode, je continue d&rsquo;explorer avec vous notre mod\u00e8le en six \u00e9tapes que nous utilisons tous les jours \u00e0 l&rsquo;agence pour cr\u00e9er des campagnes de relations publiques et de m\u00e9dias sociaux. Pour obtenir notre mod\u00e8le, si vous ne l&rsquo;avez pas d\u00e9j\u00e0, cliquez sur le lien en bas de l&rsquo;\u00e9pisode&nbsp;: LE MOD\u00c8LE NATA PR. Dans [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/","og_site_name":"Nata PR","article_published_time":"2023-01-11T10:55:00+00:00","article_modified_time":"2023-03-01T20:16:49+00:00","author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"124- Les relations publiques \u2013 raconter votre histoire","datePublished":"2023-01-11T10:55:00+00:00","dateModified":"2023-03-01T20:16:49+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/"},"wordCount":618,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode","Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/","url":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/","name":"124- Les relations publiques \u2013 raconter votre histoire - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2023-01-11T10:55:00+00:00","dateModified":"2023-03-01T20:16:49+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2023\/01\/11\/124-les-relations-publiques-raconter-votre-histoire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"124- Les relations publiques \u2013 raconter votre histoire"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10038"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=10038"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10038\/revisions"}],"predecessor-version":[{"id":10322,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/10038\/revisions\/10322"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=10038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=10038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=10038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}