{"id":10035,"date":"2023-02-01T05:55:00","date_gmt":"2023-02-01T10:55:00","guid":{"rendered":"http:\/\/1cfd5730-4dd3-4162-8b21-bc4710d30ab7"},"modified":"2023-03-01T15:13:26","modified_gmt":"2023-03-01T20:13:26","slug":"127-les-relations-publiques-les-outils-essentiels","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/02\/01\/127-les-relations-publiques-les-outils-essentiels\/","title":{"rendered":"127- Les relations publiques \u2013 les outils essentiels"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9796\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10035-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/64098046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-27%2F05668cc8-241f-14a4-0d95-1ef0eaf28611.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/64098046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-27%2F05668cc8-241f-14a4-0d95-1ef0eaf28611.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/64098046\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-0-27%2F05668cc8-241f-14a4-0d95-1ef0eaf28611.mp3<\/a><\/audio><\/div><p>Dans cet \u00e9pisode j\u2019aborde le 4epoint du mod\u00e8le NATA PR pour r\u00e9aliser une campagne de relations publiques traditionnelle ou aupr\u00e8s d\u2019influenceurs. Si vous vous demandez quels sont les outils n\u00e9cessaires pour que l\u2019on parle de vous, alors cet \u00e9pisode est pour vous.<\/p>\n<p>Avez-vous identifi\u00e9 pourquoi on parlerait de vous, r\u00e9dig\u00e9 votre communiqu\u00e9 et rep\u00e9r\u00e9 5 \u00e0 10 vrais influenceurs ou journalistes qui s\u2019int\u00e9ressent \u00e0 votre type de produit, de service ou \u00e0 votre secteur ? Si oui, vous avez d\u00e9j\u00e0 effectu\u00e9 plus de 80 % du travail.<\/p>\n<p>Que vous manque-t-il ? Tout simplement, une dimension visuelle pour illustrer votre histoire. \u00c7a semble simple, mais sachez que la qualit\u00e9 de vos images est cruciale. Vous pourriez int\u00e9resser un journaliste avec un excellent sujet, qui tout \u00e0 coup refusera de parler de vous si vous n\u2019avez pas de photo haute d\u00e9finition ou d\u2019images des produits sur fond blanc. \u00c0 l\u2019\u00e8re des m\u00e9dias sociaux, vous n\u2019existez pratiquement pas si vous n\u2019avez pas de photo ou de vid\u00e9o.<\/p>\n<p>Si vous ne savez pas quel type d\u2019image conviendrait, allez faire un tour sur les publications en ligne qui parlent de votre industrie ou de vos produits. Savez-vous quelles sont les images et photos utilis\u00e9es dans les articles? Plus de 80 % du temps, elles sont fournies par l\u2019entreprise ou la marque souhaitant que l\u2019on parle d\u2019elle.<\/p>\n<p>Que souhaitez-vous comme visuel pour accompagner le texte d\u2019un journaliste ou d\u2019un influenceur qui choisira de parler de vous, de votre service ou votre nouvelle cr\u00e9ation? Une image forte pourrait tr\u00e8s bien faire pencher la balance en votre faveur, il ne faut surtout pas sous-estimer le pouvoir des images. C\u2019est aussi ce que retiendront les lecteurs ou les admirateurs des influenceurs vis\u00e9s.<\/p>\n<p>Chez NATA PR nous savons de mani\u00e8re empirique ce qui fonctionne, car c\u2019est ce que nous faisons tous les jours. Toutefois, voici de vraies statistiques pour vous convaincre de l\u2019importance de certains outils.<\/p>\n<p>Le groupe CISION publie chaque ann\u00e9e un sondage \u00ab State of the Media \u00bb r\u00e9alis\u00e9 aupr\u00e8s deplus de 3800 journalistes d\u2019environ 2160 m\u00e9dias, dans 17 r\u00e9gions du monde. Cela nous permet de confirmer en chiffres et en pourcentage la r\u00e9alit\u00e9 v\u00e9cue par notre agence.<\/p>\n<p>Au cours des six derniers mois :<\/p>\n<p>81 % ont utilis\u00e9 des images dans leurs articles<\/p>\n<p>46 % des vid\u00e9os<\/p>\n<p>41 % des documents graphiques<\/p>\n<p>39 % des publications de m\u00e9dias sociaux (\u00ab posts \u00bb)<\/p>\n<p><em>Plus de la moiti\u00e9 des journalistes interrog\u00e9s (54 %) n\u2019ont pas h\u00e9sit\u00e9 \u00e0 d\u00e9clarer qu\u2019ils couvriraient plus volontiers un sujet si on leur fournissait un contenu multim\u00e9dia.<\/em><\/p>\n<p><em>Les photographies, vid\u00e9os, extraits audio, documents graphiques ou illustrations contribuent \u00e0 contextualiser un article et ajoutent surtout une dimension visuelle ou orale qui a fait ses preuves pour susciter l\u2019int\u00e9r\u00eat des consommateurs.<\/em><\/p>\n<p>Vous voil\u00e0 convaincu qu\u2019il vous faut des images de qualit\u00e9. Les photographes professionnels pullulent sur le web et les m\u00e9dias sociaux. N\u2019h\u00e9sitez pas \u00e0 recourir \u00e0 leurs services.<\/p>\n<p>Si vous souhaitez en savoir plus sur notre mod\u00e8le en six \u00e9tapes, n\u2019h\u00e9sitez pas \u00e0 le t\u00e9l\u00e9charger et \u00e0 communiquer avec moi.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode j\u2019aborde le 4epoint du mod\u00e8le NATA PR pour r\u00e9aliser une campagne de relations publiques traditionnelle ou aupr\u00e8s d\u2019influenceurs. Si vous vous demandez quels sont les outils n\u00e9cessaires pour que l\u2019on parle de vous, alors cet \u00e9pisode est pour vous. Avez-vous identifi\u00e9 pourquoi on parlerait de vous, r\u00e9dig\u00e9 votre communiqu\u00e9 et rep\u00e9r\u00e9 5 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>127- Les relations publiques \u2013 les outils essentiels - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/02\/01\/127-les-relations-publiques-les-outils-essentiels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"127- Les relations publiques \u2013 les outils essentiels - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Dans cet \u00e9pisode j\u2019aborde le 4epoint du mod\u00e8le NATA PR pour r\u00e9aliser une campagne de relations publiques traditionnelle ou aupr\u00e8s d\u2019influenceurs. 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