{"version":"1.0","provider_name":"Nata PR","provider_url":"https:\/\/natapr.com\/fr\/","author_name":"Alexander Encinas","author_url":"https:\/\/natapr.com\/fr\/author\/aencinas\/","title":"Payer ou non des influenceurs? - Nata PR","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RTUzqCiJTy\"><a href=\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\">Payer ou non des influenceurs?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/embed\/#?secret=RTUzqCiJTy\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Payer ou non des influenceurs?\u00a0\u00bb &#8212; Nata PR\" data-secret=\"RTUzqCiJTy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<i.length;o++)if(r=i[o],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=l.createElement(\"a\"),a=l.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,a.host===s.host)if(l.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/11\/gettyimages-10796808421_700.jpg","thumbnail_width":509,"thumbnail_height":339,"description":"Les agences de publicit\u00e9 ont \u00e9t\u00e9 les premi\u00e8res \u00e0 payer les influenceurs \u00e0 m\u00eame le budget publicitaire de leurs clients; les agences RP ont suivi, puisqu\u2019elles avaient d\u00e9j\u00e0 tiss\u00e9 des liens avec les influenceurs. Cette tendance va continuer de cro\u00eetre, car il est d\u00e9j\u00e0 difficile d\u2019obtenir des mentions par des blogueurs sans les r\u00e9mun\u00e9rer. Difficile mais pas impossible, certaines marques continuant \u00e0 tirer leur \u00e9pingle du jeu en ne payant jamais d\u2019influenceurs puisque, leurs produits continuent d\u2019\u00eatre fortement d\u00e9sir\u00e9s par ces derniers."}